Pearl of an Antispam Program
Email

Pearl of an Antispam Program

24y Ben Isaacson

Pearl of an Antispam Program

ActiveState’s PeerMessage application uses probability modeling to determine whether a particular email message is or is not spam. Savvy Perl programm...

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Commonsense Web Design for Affiliates
Marketing

Commonsense Web Design for Affiliates

24y Jim Kukral

Commonsense Web Design for Affiliates

Classic Web site usability never goes out of fashion. Jim offers three ways to make your site a no-brainer for users. Read More...

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Health, Finance Sites Lack Credibility
Audience

Health, Finance Sites Lack Credibility

24y Robyn Greenspan

Health, Finance Sites Lack Credibility

Your money or your life could be in jeopardy if you trust everything you read online. Read More...

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Designing for Action
Analytics

Designing for Action

24y Bryan Eisenberg

Designing for Action

Now that you know what a storyboard isn't, learn what a storyboard is. Read More...

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Execs and Accounts for November 8, 2002
Media

Execs and Accounts for November 8, 2002

24y Team ClickZ

Execs and Accounts for November 8, 2002

Wimbledon uncorks more comprehensive site; MoreVisibility.com signs on operations director; and Yesmail is to represent new B2B list. Read More...

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Views Expressed in This Column Don't Necessarily Reflect Those of Our Sponsors
Marketing

Views Expressed in This Column Don't Necessarily Reflect Those of Our Spons...

24y Rebecca Lieb

Views Expressed in This Column Don't Necessarily R...

Relax. It's only an ad. Read More...

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Online Publishers Boast Ad Gains
Media

Online Publishers Boast Ad Gains

24y Brian Morrissey

Online Publishers Boast Ad Gains

In a tight ad market, the Online Publishers Association says many of its members are doing quite nicely. Read More...

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007 Hits Tivo, Courtesy of Best Buy
Media

007 Hits Tivo, Courtesy of Best Buy

24y Brian Morrissey

007 Hits Tivo, Courtesy of Best Buy

The electronics retailer follows up its earlier TiVo promotion with a campaign pushing the new James Bond DVD set. Read More...

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ASSERT Yourself
Media

ASSERT Yourself

24y Rob Graham

ASSERT Yourself

As online advertising evolves, the tools and approaches used to capture consumers' attention evolves with it. Yet many advertisers continue to regard ...

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Email Newsletter Tips, Tricks, and Stats, Part 2
Email

Email Newsletter Tips, Tricks, and Stats, Part 2

24y Jeanne Jennings

Email Newsletter Tips, Tricks, and Stats, Part 2

The top three mission-critical steps when planning your email newsletter. Read More...

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MSN Pushes Early Spending in Short Holiday Season
Media

MSN Pushes Early Spending in Short Holiday Season

24y Brian Morrissey

MSN Pushes Early Spending in Short Holiday Season

The promotion aims to draw early holiday customers to MSN Shopping with steep discounts and an ad campaign throughout the MSN Network. Read More...

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U.S. 3Q Cable Subs Double DSL
Data insights

U.S. 3Q Cable Subs Double DSL

24y Robyn Greenspan

U.S. 3Q Cable Subs Double DSL

The combined 1.68 million new cable and DSL subscribers represents the highest growth rate this year, exceeding net additions for 3Q 2001 by 400,000 s...

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Are ROS Banners the Next Pop-Ups?
Media

Are ROS Banners the Next Pop-Ups?

24y Tessa Wegert

Are ROS Banners the Next Pop-Ups?

Pop-ups are on their way out. Will run-of-site banners be next? Read More...

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Server Stats Show 3.1 Percent Growth for Third Quarter
Audience

Server Stats Show 3.1 Percent Growth for Third Quarter

24y Brian Cavoli

Server Stats Show 3.1 Percent Growth for Third Qua...

Gartner Dataquest's worldwide server market stats for the third quarter of 2002 show a server market possibly on the slow road to recovery. Read More...

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Making Online Matter
Media

Making Online Matter

24y Brian Morrissey

Making Online Matter

At the IAB Leadership Forum, online ad execs grapple with how to weave interactive advertising into traditional advertising campaigns. Read More...

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Arbitron Licenses MeasureCast Technology
Media

Arbitron Licenses MeasureCast Technology

24y Brian Morrissey

Arbitron Licenses MeasureCast Technology

The deal makes Arbitron the leader in measuring streaming media's audience. Read More...

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CRM Comes to Wall Street, Part 3
Analytics

CRM Comes to Wall Street, Part 3

24y Arthur O'Connor

CRM Comes to Wall Street, Part 3

Part three of a six-part series on wealth management, a new CRM strategy sweeping the securities industry. Read More...

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Pay-Per-View Coming to MSNBC.com
Media

Pay-Per-View Coming to MSNBC.com

24y Ryan Naraine

Pay-Per-View Coming to MSNBC.com

The second most-trafficked news site plans to start charging for some of itsonline multimedia content but analysts doubt it can be a standalone succes...

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Even the Good Guys Want to Sell You Something
Email

Even the Good Guys Want to Sell You Something

24y Beth Cox

Even the Good Guys Want to Sell You Something

As if the proliferation of commercial spam wasn’t enough, must we now waste our time sifting through pitches from the good guys? Read More...

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Behind the Scenes, Part 2: Follow the Tech Leader
Email

Behind the Scenes, Part 2: Follow the Tech Leader

24y Karen Gedney

Behind the Scenes, Part 2: Follow the Tech Leader

Prescription for efficiency: Oxford Health Care goes digital. Read More...

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Topica Makes Play for eBay Sellers
Media

Topica Makes Play for eBay Sellers

24y Brian Morrissey

Topica Makes Play for eBay Sellers

The e-mail publisher strikes a deal with the auction site to provide direct links to auctions from Topica e-mail newsletters. Read More...

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It Comes Down to the Words
Marketing

It Comes Down to the Words

24y Gerry McGovern

It Comes Down to the Words

Words are your site's most precious asset -- or worst liability. Read More...

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Execs and Accounts for November 6, 2002
Media

Execs and Accounts for November 6, 2002

24y Zachary Rodgers

Execs and Accounts for November 6, 2002

The T&O Group promotes Thomas Choi and grows its media planning division; Winstar to represent The Dr. Spock Company for online ad sales; Classmates O...

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Yahoo! Renews With Google, Changes Results
Search

Yahoo! Renews With Google, Changes Results

24y Danny Sullivan

Yahoo! Renews With Google, Changes Results

Yahoo!'s results page got a new look this week. There's more Google evident, but don't count other partners out just yet. Read More...

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CareerBuilder Adds Spanish Listings
Media

CareerBuilder Adds Spanish Listings

24y Jeremy Lockhorn

CareerBuilder Adds Spanish Listings

Customers in major Latino population centers demand the service. Read More...

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Ghost in the Machine: Looking Glass Into the Knowledge Class, Part 2
Media

Ghost in the Machine: Looking Glass Into the Knowledge Class, Part 2

24y Len Ellis

Ghost in the Machine: Looking Glass Into the Knowl...

The knowledge class is visible and addressable for the first time -- but only online. Understanding this could impact the fortunes of our clients and ...

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Engage Bids Adieu to Online Ad Serving
Media

Engage Bids Adieu to Online Ad Serving

24y Brian Morrissey

Engage Bids Adieu to Online Ad Serving

The management team of its AdManager and AdBureau products buy the unit and re-christen it Accipiter. Read More...

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