Big Blue will devote most of its ad budget next year to push its vision of on-demand computing. Read More...
View articleA new $5 million ad campaign seeks to lure an often forgotten demographic to the Internet. Read More...
View articleTerra.com taps SuperPages.com; eUniverse turns profits; and Electra hypes Missy Elliott via SMS. Read More...
View articleRepresenting 90 percent of automotive retailers in North America, Reynolds and Reynolds brings its lengthy roster of automotive retailers to Yahoo! Au...
View articleThe summer promotion is billed as the first national SMS ad campaign, as the beverage giant taps into China's huge wireless population. Read More...
View articleBetter landing pages equal more flexible and profitable marketing efforts. Read More...
View articleWhile most households will own a high-definition-capable television set by 2008, not even half will actually be using the service. Read More...
View articleAKQA wins contract for Smithsonian site redesign; Alexander & Tom builds a digital marketing program for Pinnacle Golf; Agency.com namedagency of reco...
View articleAd killers and pop-up zappers are gaining in popularity. Are they killing your ads? Read More...
View articleThe carmaker will kick off the BMW Film Digital Cinema Series, following up on its successful short film series on the Web. Read More...
View articleCould blogging be a communications strategy for your business? And what on earth is a 'wiki'? Read More...
View articleUPDATE: Proctor & Gamble launches an online-offline marketing group to push its brands to influential teens. Read More...
View articleUPDATE: The ad market researcher's new CrossMedia Research product aims to find online advertising's place in the media mix. Read More...
View articleBroadband, particularly DSL, is expected to capture a significant amount of Chinese Internet users, satisfying governmental target rates of adoption. ...
View articleGlobal discord, a sluggish economy, and high unemployment rates have not deterred Internet users from grabbing online travel deals. Read More...
View articleNeither exuberant nor irrational. Those who weathered the online ad slump talk tactics for the present and the future. Read More...
View articleRemember good, old fashioned customer service? Handle it with email -- with three proven methods. Read More...
View articleAfter testifying against anti-spam legislation, Direct Marketing Association now wants help from Washington. Read More...
View articleWhat needs fixing? Low media costs, ad-server discrepancies, and IE 6's cookie crunching. Read More...
View articleIAB names a new agency of record for its ongoing interactive branding campaign; SF Interactive promotes several execs from within; DraftDigital comple...
View articleMerchants across the pond are better at using integrated sales techniques, says an industry report predicting $15.77B in holiday sales there. Read Mor...
View articleNetIQ offers Dreamweaver plug-in; P&G Tweaks Web media buying; Yahoo! to promote 'Charlie's Angles' sequel. Read More...
View articleThe effort seeks to woo CPG advertisers with wider distribution of the firm's coupons. Read More...
View articleMyWay.com, launched by portal veterans, promises to offer users all thefeatures of Yahoo!, minus the usual forms of advertising. Read More...
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