Today's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part of...
View articleViewability still poses its challenges for advertisers but the more viewability is introduced as a standard on campaigns, the quicker the quality will...
View articlePandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to...
View articleTaxi app Gett is rivalling Uber’s recent ice cream promotion by offering customers champagne on demand. Read More...
View articleOreo has launched a £2.1m ‘Wonderfilled’ campaign to promote its Golden Oreo and Peanut Butter Oreo biscuits. Read More...
View articleFacebook-owned Instagram will be raking in $2.81bn in worldwide mobile ad revenue by 2017, according to the latest eMarketer forecast. Read More...
View articleWhile digital advertisers tend to like shiny new things, standards on the things we already have are what really facilitates growth and innovation. Re...
View articleContent is about to be king because everyone can market their content directly to one another without the increasingly irrelevant contribution of a pu...
View articleMerchandising gives smart brands the opportunity to engage with consumers beyond their virtual worlds. Read More...
View articleAustralian fashion retailer David Jones has partnered with former Silverchair front man Daniel Johns to target a Gen Y audience by releasing its lates...
View articleIn this video interview, Doug Busk, group director, Digital Communications and Social Media at Coca-Cola, talks about storytelling and how the company...
View articleSnapchat and Univision are working together to curate a Live Story for the Gold Cup Final. If the content is successful, it could create advertising p...
View articleEvery week, we bring you a round-up of the hottest stories from the last seven days: Essential reading for the digital marketing world. This week we'v...
View article#Ramadan, #mickfanning, #Sharknado3 and #unexcitingvideogames dominated the week in Twitter. Read More...
View articleMillennials may not be as mobile-savvy as we had previously thought. A recent YouGov poll revealed that 15% of Britain’s 18-34 year-olds who own a sma...
View articleEveryone's favourite childhood book has undergone a digital transformation! Introducing: The 'Twit of Miss' game, developed by Aardman Digital. Read M...
View articleMicrosoft has launched 'Send', a new email-based messaging app designed for speed with “no signatures, subject lines, or salutations required." Read M...
View article"Flipping" could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format optimized for mobile a...
View articleTwitter's newly launched event calendar will make it easier for brands to plan ahead for advertising pushes around important dates, the social media s...
View articleThere is a hierarchical approach that both SMBs and brands that market locally can use to guide ad and marketing budget allocation. Read More...
View articleWondering what marketing will look like in 2020? Here six visionaries pick the trends reshaping the industry. Read More...
View articleAs marketing becomes more technology-based, marketing and IT teams need to having a better understanding of what makes each other tick. Read More...
View articleEmail is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Read More...
View articleEarlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence. Read More...
View articleToday, the gasoline conglomerate is rolling out its “Fill Up & Go” mobile payment service across hundreds of retail stations in the U.K. Read More...
View articleOn Monday, Twitter removed all custom background images from user profiles. Marketers are divided on whether or not this move means that the white spa...
View articleSony Pictures Animations - following a bidding war with other companies - has forked out a seven figure sum for the rights to turn emoji icons into an...
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