In this Q+A, YouTube-partner Pixability's CTO talks about the popularity of brands on YouTube and the strategies the successful ones are employing. Re...
View articleYesterday’s hacking of Ashley Madison, the OK Cupid of extramarital affairs, may have put the personal information and sexual preferences of the sites...
View articleOne overlooked and valuable resource for content marketing is a business's own employees. Here's how to harness employee generated content (EGC). Read...
View articleToo many mobile websites have unadjusted text, unfocused visuals, and unclear icons. You should make sure yours isn't one of them, if you want to main...
View articleA new report by Google and Pixability found that the average spend of the top 100 advertisers on YouTube is up a whopping 60%, and the number of adver...
View articleWhether they gave products to YouTube celebrities or put an ad by the Sunday comics, some marketers have found that targeting kids is a great way to e...
View articleBrands in China have been quick to capitalize on Uniqlo's misfortune after Chinese lovers released a sex video on social media taken in a Beijing stor...
View articleFacebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online m...
View articleWe're not kidding when we say that you may need a tissue at the ready. This heartwarming clip shows a colourblind young man seeing colours he never th...
View articleWhile some industry experts think emojis are an ephemeral trend, World Emoji Day demonstrates their valuable ability to transcend language barriers. R...
View articleThis week, Twitter cruised on the surface of Pluto, shopped on Amazon, celebrated the 2015 ESPY awards, and made a toast for Novak Djokovic’s big win ...
View articleThis columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can g...
View articleSince so many consumers use mobile devices to check-in to flights, book rooms and look at maps, it's crucial for marketers in the travel industry to o...
View articleFocusing on your blog and native advertising - and being more like KISS - are just a few tips Jason Miller, senior content marketing manager at Linked...
View articleWith more people reading emails on mobile devices than desktop, it's imperative for email marketers to think mobile-first, or risk missing out on a lo...
View articleBeing on a single channel or the wrong channels altogether; being offensive or irrelevant; and sticking with mobile banners, rather than native ads, a...
View articleShoplifters are the stars in Harvey Nichols' latest controversial campaign to promote the retailers' new rewards app. A shock too far, or a well playe...
View articleThe Pew Research Center study of more than 2,000 Americans found that for both Facebook and Twitter, 63% of users surveyed said they were getting news...
View articleTurkish Airlines created the world's first live-streamed flight with Periscope, which took viewers behind the scenes of the journey, following the fli...
View articleSocial humanity is being credited for the viral nature of a Ramadan Coca-Cola video, which has generated more than 12 million views since its release ...
View articleLinkedIn's Nellie Chan outlines how thoughtfully created native content can develop long-lasting engagement on social media. Read More...
View articleOrganisations adopting social media techniques pass through three distinct stages of maturity, according to the experts at Hootsuite. What stage are y...
View articleIn this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, talks about the importance of marketing and how she work...
View articleSomething as small as a single missing or broken tag can result in missing data. As a result, marketers need to really inspect data, rather than simpl...
View articleFrom controversial to heart-warming, advertisers play many games to get their message branded onto our brains - but do some go too far? Take a look at...
View articleThe Smash Martians, BT’s ‘you got an ology?’ and Yellow Pages’ ‘J.R. Hartley’ have been voted the UK’s most memorable ‘pre-internet’ ads. Read More...
View articleMedia and technology are continuing to merge providing business opportunities that will engage customers in new ways. Read More...
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