Which is better: A motivated, informed workforce, or one that isn't? Not exactly a brain-buster, right? We're so busy starting things up, we forget to...
View articleSome admittedly tongue-in-cheek ideas for pushing content to an unsuspecting mobile world, should you opt for the world of wireless. Read More...
View articleE-commerce posted gains for the last three quarters, so yes, the Internet remains a viable medium. The use of shopping sites with advertising opportun...
View articleThe company criticized "erroneous" assertions in a privacy lawsuit filed against it -- the second such action targeting an online ad firm in a week. R...
View articleHalf the people who have used the Internet to get health and medical information say the information has improved the way they take care of themselves...
View articleIs 10 percent click-through from a large email promotion cause for celebration? Maybe not. Kim tells you why it’s important to define your campaign bo...
View articleWith 2001 holding the potential for great advances in e-business, five concepts are important for B2B marketers to consider in the year to come. Read ...
View articleThe e-business firm will distribute and market Australian developer Lizard Research's software. Read More...
View articleThe fragmentation of audiences online is good news for small business. While marketers can still make big buys across Yahoo! and AOL, it's becoming to...
View articleWant some terrific gift ideas for this holiday season? Here's some recommendations for email and Internet appliances with minimum expense or hassle fo...
View articleSeattle-based Real continues its efforts to promote streaming media to advertisers and marketers by signingon with a third-party measurement service. ...
View articleThe loyalty marketer will promote a gift certificate that can be used on- and offline. Read More...
View articleAre you willing to commit to the right partner? No, Nancy and Janet are not dispensing advice to the lovelorn. They're talking about choosing the righ...
View articleSources suggest a second-round investor had second thoughts about the firm, despite recent deals with two high-profile offline magazines. Read More...
View articleA lot of e-tailers have looked a lot like whiny children most of this year, at least to investors. And the upcoming holiday season is the "one more ch...
View articleThe online direct marketer said the deal will boost the technology that it uses in its coupon- and reward-serving network. Read More...
View articleOnline businesses have surpassed their offline counterparts in terms of customer satisfaction? Well, sort of. The 13 big-name Internet companies added...
View articleAd rep firm Phase2Media will offer e-mail marketing products through a deal with the Palo Alto-based firm. Read More...
View articleWhen it comes to marketing on the web, is it better to be flashy or simple? E-marketers prefer the most eye-catching, cool, and intrusive technology t...
View articleTo make it easier for journalists to write about your company or client, PR pros need only follow some key marketing directives to maximize their emai...
View articleHow much should media planners be spending online? Don't make it arbitrary. You need to factor in appropriate influencers, which could result in 20 to...
View articleMany of this year's dot-com failures were predictable. Since there's more to be learned from failure than from success, here are some lessons from the...
View articleThere is no single factor more important to a site publisher than audience. Andy tells you how to determine which audiences to pursue a relationship w...
View articleWith the closure of several big-name companies has come the closure of several big-name affiliate programs. But don't think the sky is falling on affi...
View articleSo the Internet levels the playing field for small businesses, right? Sounds good -- until you consider that successful selling online is tightly tied...
View articleUnder U.S. law, the border between one's right to anonymity and the power of the state lies along the line of speech and action. But there is no clear...
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