The pay-for-performance ad network keeps on rolling with its thirdacquisition in two months. Read More...
View articleThe company lands an additional sales channel for its automated,aggregated buying service. Read More...
View articleNo other industry could benefit more from the Internet than healthcare. Despite this, the industry is way behind in applying the Internet effectively....
View articleTwo regional ad networks partner to cross-sell their inventory inthe face of increasing competition from U.S. players. Read More...
View articleDo you have what it takes to create buzz? Not every writer can craft copy that gets people buzzing. But when you do, the results can be incredible. Re...
View articleHow do you further engage customers in conversations with you and with each other about you? Learn specific areas where conversations can be joined or...
View articleWith warnings that it needs an infusion of $50 million hanging in the air, marchFIRST instituted an employee stock option re-issuance program to keep ...
View articleInteractive advertising needs to work in concert with other media to benefit the client rather than be an independent operation just selling space. Ji...
View articleSponsored surfing play AllAdvantage said it will move into the ad repand marketing technology businesses. Read More...
View articleJiffy Lube tests wireless advertising and promotions. Read More...
View articleWhy keep your web site simple? A simpler, more creative site is more likely to help your customers achieve their goals. And a happy customer is more l...
View articleLocation-based wireless marketing and content play Sonata today confirmed reports that it has cut one-third of its workforce amid a rough season for a...
View articleThe number of new companies advertising online has more than doubled since January, according to AdRelevance, but another firm found that some of the ...
View articleWhat's one of the biggest challenges facing companies today? Developing strategies that take into account on- and offline activity. Chris tells you ho...
View articleThe Top 20 e-tailers of October 2000, according to PC Data Online. Read More...
View articleThe rep firm or ad network that's right for one business isn't necessarily right for another. And it goes beyond size or price. What else should you c...
View articleThe start-up will offer optimizationfeatures to its self-service ad buying and serving system. Read More...
View articleDoubleClick Monday announced changes in its international media structure, and made some personnel moves aimed at shoring up its underperforming Abacu...
View articleTotal spending of online sales increased from $4.2 billion in September to $4.4 billion in October, according to the NRF/Forrester Online Retail Index...
View articleHighlights of last week's B2C Email Strategies conference in Long Beach, California: consumer email marketing case studies and the latest industry sta...
View articleResearch shows that the behavioral and attitudinal patterns of certain people called "e-fluentials" can influence others on the Internet. Learn more a...
View articleYou think the Florida secretary of state has problems? Look at what Vinton Cerf, the new chair of ICANN, faces. How he deals with them might affect us...
View articleAfter announcing that it would eliminate 200 positions, 24/7 Media begins breaking the news. Read More...
View articleDiscounts, online attractions and Weezer will boost awareness for the portal's rich media content -- and could pave the way for future efforts at mone...
View articleRemember the push technology debacle? Wireless marketers are, in many ways, repeating the errors of long-gone push vendors. And those who ignore histo...
View articleThanksgiving is the ultimate American holiday: big-hearted, familial, and, often, too darn stressful! Thankfully, the Internet is replete with culinar...
View articleIs it premature for B2B marketers to assume that email can replace direct mail or telemarketing? Integrate email into your existing marketing programs...
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