After consumers have signed up for your mailing list, they expect to receive relevant, timely messages. But determining what's relevant isn't always e...
View articleIn what one executive denied is an about-face by either party,DirectStuff.com will buy back properties it sold to Save.com in May. Read More...
View articleDCLK and a major offline consumer goods firm will tell offlinemarketers how their Web spending affects sales. Read More...
View articleE-tailers must establish consumer trust if consumers are going to buy online. Maintaining consumer trust in your brand requires respect for consumer p...
View articleDana's here to tell you about a terrible scandal. Democracy is being undermined, its intentions thwarted. The expressed will of the majority is being ...
View articleAnti-spam group adds several MSN systems to notorious blacklist; some legitimate MSN subscribers could be affected by disruptions. Read More...
View articleDot-com start-ups generally don't have the time to wait for a deal to turn around; they need to show results right away. Consider employing a buy cycl...
View articleWant to get the word out about what you're selling? Participating in online forums and discussion lists is a great way to do it. But be careful -- thi...
View articleThe online loyalty marketer aims to boost its membership by claimingusers of AltaVista's incentive program. Read More...
View articleVisa continues its efforts to market itself online while the I-shoplands a prestigious client. Read More...
View articleIt's difficult to communicate the brand when there's a split between the interactive and traditional sides of agencies. One solution is to toss the "e...
View articleThe recent U.S. presidential election is the perfect argument for why we need common standards like XML. It's a critical challenge because technology ...
View articleMany dot-com marketing managers have faced the task of optimizing their web sites' presence in search engines -- only to be disappointed with the resu...
View articlePublisher acceptance is the biggest hurdle facing rich media today. But some companies are trying to make things work for those wanting to use rich me...
View articleNetscape and AOL are gearing up for a promotional campaign to launchits new browser. Read More...
View articleOn the heels of serious market woes, online retailer buy.com took thewraps off its new marketing and advertising campaign Wednesday. Read More...
View articleSay you've launched your affiliate program and then realize running it is a bigger challenge than you anticipated. Here's a little guidance on how to ...
View articleEveryone has a different reason for building a mailing list. Tom discusses the major options -- in-house versus outsourcing -- then examines the tools...
View articleWhile cable modems and DSL residential services currently dominate the North American high-speed Internet marketplace, alternative broadband technolog...
View articleThe Gen Y footware company joins a growing list of traditional advertisers who are moving online -- but playing it safe by sticking to the Web's most ...
View articleClients can have unrealistic expectations about what advertising can deliver in a short period of time. Here's what to do if after running a campaign ...
View articleThe Andover, Mass. holding company will cut two ad-supported units in its move to slim down. Read More...
View articleAs marketers attempt to reach consumers through all digital media, including web sites, email, cell phones, PDAs, and digital television boxes, the pr...
View articleWhen will people start going to the Internet rather than print for content? Perhaps when advertising sales rival those of print or when content improv...
View articleThe lay offs are a result of the market downturn and changing electronic commerce priorities. Read More...
View articleThe Alley startup lands a sizable, national client. Read More...
View articleThere's been a lot of talk about the effectiveness of standard online ad units. Recent research says smaller units such as buttons and half banners ar...
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