An unkind third quarter has given Luminant reason to rethink its strategy. Read More...
View articleNothing can take the air out of an email marketer's tires like landing on the Realtime Blackhole List. If you end up there, your email newsletter won'...
View articleDespite difficulties at their U.S. parent companies, both 24/7 Media Asia and Engage Asia will not be cutting staff, the companies said Friday in sepa...
View articleAmazon.com helped bring affiliate marketing into the pages of business journals, but is the Amazon Associates Program the first affiliate program ther...
View articleBrick-and-mortar retailers are beginning to realize the potential of online promotions like coupons and loyalty programs to drive traffic and sales. H...
View articleSellers always try to increase the price of inventory by convincing buyers that traffic, reach, content, and media brand matter. What really matters, ...
View articleHow do you set the price point at which your product will be offered? Aaron takes a look at one of the first things you want to do: Determine the marg...
View articleYou know the joke about real estate, that the three key words to know are location, location, and location? Well, at the ISPCON Fall 2000 conference t...
View articleOpt-in strategies for commercial messages may work for web- based advertising and applications, but it's often unfit for wireless messages. Tom calls ...
View articleFor sale: One sock puppet icon. One of the saddest things about the demise of Pets.com is the loss of an advertising icon that made me smile every tim...
View articleIn this and coming articles, Trude's looking at web-based educational offerings. Why should marketing professionals care? Because web-based training c...
View articlePositive increases in the awareness of the ASP model, and indications of more companies moving toward its adoption, sum up the results of the SIIA stu...
View articleThe marketing effectiveness metrics firm will have access to24/7's clients, in addition to selling to the ad network company itself. Read More...
View articleThe Internet isn't for everyone. Some brands are more successful online while others fare better in TV or print. Hence, the brand Catch-22: Going onli...
View articleSure, they both like books, but is the science fiction aficionado that interested in what the romance novel reader fancies? Borders didn't think so, a...
View articleThe two companies inked a wide-ranging deal to jointly offer their services to advertisers. Read More...
View articleSometimes, putting PowerPoint into the hands of your sales reps can be disastrous. Here's how to create visual presentations that help sell your story...
View articleThe Link Mensch tells you how to request a link. Complete with a sample link-request email and a list of everything it should contain. Read More...
View articleThe company came up short by a whopping $0.12 per share, and revised its future revenue and profitability estimates. Read More...
View articleThe CEO is replaced as CMGI's flagship advertising company says it will miss revenue expectations for its fiscal first quarter. Read More...
View articleIf you attend creative-department meetings regularly, maybe you've noticed that very little creative discussions ever occur. Give your team a creative...
View articleGuess what, folks? By 2005 more than 70 percent of all Internet users will be using Internet "appliances" for online access. Here are some points to c...
View articleThe use of client-side software, or the "MetaNet," represents a fundamental shift from publisher-centric relationship models toward user-centric ones....
View articleYou can land clients and make sales through a step-by-step, strategic program of schmoozing online. And it'll cost you nothing other than the time, en...
View articleDid the bear bite you? You're not alone. The woods are filled with Internet retailers, content companies, and builders whose stocks are worth pennies ...
View articleYou want searchers to find you wherever they go to conduct their searches. Of course. But which engines really count? Paul looks at the numbers and wh...
View articleGrey unit teams with ACTV; 24/7 Media joins Pass Privilege in resell deal; 1stUp rolls out new ads Read More...
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