Information technology company EarthWeb on Wednesday forged anagreement with Yahoo! that calls for itscontent and job listings to be placed in the por...
View articleFor the past five years, we in the Internet space have been cherry-picking easy-to-find breakthroughs and creating great new businesses. For instance,...
View articleDirect marketing giant ADVO this weekre-organized to focus more attention on its Internet endeavors, forming asubsidiary called ShopWise.com tohandle ...
View articleWith the stock market in the midst of its wild gyrations, there's been muchhand-wringing about how advertising agencies will fare if the dot-com gravy...
View articleIt's predicted that there will be over 1 billion wireless users by the end of 2004, more than those using PCs! Sean wants you to try out a couple of s...
View articleIn a bid to reach the college crowd and other young fans of alternativerock, Napster Inc. -- the maker of thepopular, but controversial, file-sharing ...
View articleJuno Online Services Inc. on Wednesdaytapped Hampel/Stefanides Inc., to handlebrand advertising for the Internet service provider. Read More...
View articleThe most complex step in positioning is the use of doorway ads. A doorway ad is a web page in basic HTML that is clear, informative, focused and conci...
View articleStarMedia Network, an Internetportal for Spanish- and Portuguese-speaking audiences, Tuesday took the wraps off the latest version of its site, kickin...
View articleSometimes we online publishers let all the bells and whistles of the Net distract us from some very basic principles. And those very principles could ...
View articleTwo companies won this year's Successful Internet Business Model award: iPrint and Priceline. Their business models combine web interactivity with an ...
View articleAskJeeves.com's trademark butler isstepping into the workplace, as the company kicks off a marketing effortaimed at highlighting its business-to-busin...
View articleLast week's column on the growing conflict between the law and MP3 lovers struck a chord with several readers. In the last few weeks, record companies...
View articlePeople using a new search engine being developed by cable access provider Road Runner and Rampt.com will turn up more than justbroadband content; they...
View articleToy e-tailer eToys begins a summer-focused marketing splash onTuesday, its first non-holiday campaign, in an effort to position thecompany as a year-r...
View articleWhat's the impact of informal web conversations on Usenet or Yahoo! investor message boards? There's no formal research available, but the plain fact ...
View articleInternet service provider ProdigyCommunications Corp. on Tuesday tapped marketing firm BLACK Ink. tohelp it attract and keep customers via direct and ...
View articleHow much room is there for growth in the small business Internet market? According to IDC, nearly 13 percent of small businesses have yet to invest in...
View articleJim is usually assaulting you with musings, tips and tricks of the online media marketplace sometimes helpful and sometimes just a plain offense to yo...
View articleJanet and Nancy address the fine art of "selling" to creatives and agency executives. The cardinal rule for these folks is that you never try to sell ...
View articleIn the early days of Internet business, signing up new customers, or getting them to make their first purchase, was the be all and end all of e-busine...
View articleB2B email marketing is still fairly new territory, with very few people inclined to divulge their hard-earned testing secrets and lessons learned. How...
View articleOnline consumers are not averse to revealing personal information, rather they are primarily concerned with how companies use the information collecte...
View articleIt's been predicted by industry pundits that thousands of dot-com companies will crash and burn over the coming months. But these folks aren't the one...
View articleMany consumers routinely surf the Web to shop for the best credit offers, but when it comes time to apply for a loan, less than half of Web credit sho...
View articleMindArrow Systems, the multimediae-mail marketing company formerly known as eCommercial, on Monday expandedinternationally with the acquisition of Hon...
View articleOneMediaPlace, the newlyre-named incarnation of AdAuction.com, on Monday allied itself with CMGI's advertising companies, securing a $25million invest...
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