The US market for packaged e-commerce software will reach $14.5 billion in 2003, but user demand will force dramatic changes in how applications are b...
View articleInternet advertising firm 24/7 Mediaon Monday launched its 24/7 Mail e-mail marketing services in Canada,hoping to become a major player in the market...
View articleIn a broad deal that would distribute Homestore.com's residential relocationcontent and services across key America OnlineInc. properties, the two com...
View articleHomeProject.com Monday announced a deal with ChaptersOnline to sell a broad selection of leisure, entertainment, home, andgarden products from the Hom...
View articleAsk permission first, then everything's cool. Right? Suddenly, 'permission' is being used as a justification to turn on the marketing faucet wide open...
View articleThe online subsidiary of electronics retailer Best Buy Co. Inc., BestBuy.com, on Monday hired DDB Worldwide as its advertising agency andAvenue A as m...
View articleCouldn't attend ClickZ's Delivering on Email conference last week in Boston? Well, Kim's here to touch on some of the highlights. The overarching them...
View articleIn an effort to win customers in smaller metropolitan areas and in ruralcommunities, ISP OneMain.com on Mondaylaunched an advertising campaign portray...
View articleAs the web matures and its B2B nature reveals itself, it's vital that we realize its reach is not focused on just the U.S.A. -- it's the world that's ...
View articleConsumers spent an estimated $7 billion online in the first quarter of 2000, the same amount they spent in the fourth quarter of 1999, according to th...
View articleJanet and Nancy are declaring war on the lax use of language in our industry. They are tired of hearing such terms as "sponsorships," "advertising," "...
View articleHere's a common gripe: People ready to launch affiliate marketing programs can't find the right person to run the show. They may be on to something. Y...
View articleLike a plague out of the Old Testament, a couple weeks ago the portfolios of many day traders and momentum investors suddenly turned to pillars of Che...
View articleEl Sitio Inc., a Hispanic-oriented network that operates the El Sitio and OSite Web properties, this week tapped J.Walter Thompson to handling brandin...
View articleWe have a $6,500 budget, and last week we spent $1,200 on a hosting solution. That leaves us with $5,300 going into our next task: choosing a web site...
View articleTenagra skipped the award for Online Public Relations Success in 1999. The judges couldn't come up with an exceptionally innovative PR success story. ...
View articleDana covered the PC revolution in the '80s, and sometimes the similarities with today's Internet evolution are eerie. It took five years for PC compan...
View articleIf you're counting on "points" or other rewards to keep customers comingback to your Web site, think again. A recent survey from Jupiter Communication...
View articleAmid an uncertain stock market environment, advertising technology andmedia buying firm Mediaplex Inc. onThursday postponed plans for a follow-on stoc...
View articleBill thinks publishers look on advertisers and agencies as some kind of necessary evil. Somebody in the company has to deal with these cretins, but yo...
View articleIn a deal that will add content for baby boomers to America Online's properties, the company onThursday expanded its alliance with content firm Third ...
View articleWe all recognize special offers like "Buy three for the price of two" or "Buy one and get one free." Most B2C Internet businesses weren't slow to adop...
View articleWe've reviewed various methods for targeting web advertising over the last few weeks, giving you an idea of how different sites use various types of i...
View articleIf you think you're lately being lured to faraway destinations by bannerads for a wide variety of travel companies, you're not imagining things;more a...
View articleFollowing the lead of DoubleClick, CMGI's EngageTechnologies on Thursday created two new privacy-related positions inthe company -- group director of ...
View articleBertelsmann AG's music andentertainment division, BMGEntertainment, on Thursday struck an exclusive deal with onlinegreeting card provider EgreetingsN...
View articleDana believes the Internet is the greatest invention ever created for American idealism. Acceptance of the Internet (and the free speech it implies) i...
View article