Online Consumer Sales Keep Increasing
Audience

Online Consumer Sales Keep Increasing

27y Michael Pastore

Online Consumer Sales Keep Increasing

US consumer e-commerce sales will reach $37 billion by year-end 2000, double from the previous year and will grow by a factor of 13 overall from 1998 ...

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Microsoft, imandi.com Forge Strategic Sponsorship Deal
Media

Microsoft, imandi.com Forge Strategic Sponsorship Deal

27y Pamela Parker

Microsoft, imandi.com Forge Strategic Sponsorship ...

Microsoft's bCentral small-businesssite on Wednesday partnered with reverse marketplace imandi.com, in an agreement that letsvisitors to the Microsoft...

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EarthWeb Strikes Distribution Deal with Yahoo!
Media

EarthWeb Strikes Distribution Deal with Yahoo!

27y Pamela Parker

EarthWeb Strikes Distribution Deal with Yahoo!

Information technology company EarthWeb on Wednesday forged anagreement with Yahoo! that calls for itscontent and job listings to be placed in the por...

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Breakthrough Strategies
Media

Breakthrough Strategies

27y Dana Blankenhorn

Breakthrough Strategies

For the past five years, we in the Internet space have been cherry-picking easy-to-find breakthroughs and creating great new businesses. For instance,...

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ADVO Forms Internet Subsidiary, ShopWise.com
Media

ADVO Forms Internet Subsidiary, ShopWise.com

27y Pamela Parker

ADVO Forms Internet Subsidiary, ShopWise.com

Direct marketing giant ADVO this weekre-organized to focus more attention on its Internet endeavors, forming asubsidiary called ShopWise.com tohandle ...

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Dot-Coms Hope to Gain from Traditional Agencies' Losses
Media

Dot-Coms Hope to Gain from Traditional Agencies' Losses

27y Pamela Parker

Dot-Coms Hope to Gain from Traditional Agencies' L...

With the stock market in the midst of its wild gyrations, there's been muchhand-wringing about how advertising agencies will fare if the dot-com gravy...

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The Real Power of Wireless
Marketing

The Real Power of Wireless

27y Sean Carton

The Real Power of Wireless

It's predicted that there will be over 1 billion wireless users by the end of 2004, more than those using PCs! Sean wants you to try out a couple of s...

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Napster Sponsors Limp Bizkit Tour
Media

Napster Sponsors Limp Bizkit Tour

27y Pamela Parker

Napster Sponsors Limp Bizkit Tour

In a bid to reach the college crowd and other young fans of alternativerock, Napster Inc. -- the maker of thepopular, but controversial, file-sharing ...

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Juno Picks Hampel/Stefanides as Brand Ad Agency
Media

Juno Picks Hampel/Stefanides as Brand Ad Agency

27y Pamela Parker

Juno Picks Hampel/Stefanides as Brand Ad Agency

Juno Online Services Inc. on Wednesdaytapped Hampel/Stefanides Inc., to handlebrand advertising for the Internet service provider. Read More...

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Positioning With Doorway Ads
Search

Positioning With Doorway Ads

27y Paul J. Bruemmer

Positioning With Doorway Ads

The most complex step in positioning is the use of doorway ads. A doorway ad is a web page in basic HTML that is clear, informative, focused and conci...

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StarMedia Network Unveils Big Branding Push, New Site
Media

StarMedia Network Unveils Big Branding Push, New Site

27y Pamela Parker

StarMedia Network Unveils Big Branding Push, New S...

StarMedia Network, an Internetportal for Spanish- and Portuguese-speaking audiences, Tuesday took the wraps off the latest version of its site, kickin...

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The Only Three Ways to Grow Your Business
Marketing

The Only Three Ways to Grow Your Business

27y Andy Bourland

The Only Three Ways to Grow Your Business

Sometimes we online publishers let all the bells and whistles of the Net distract us from some very basic principles. And those very principles could ...

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Award-Winning Business Models
Marketing

Award-Winning Business Models

27y Cliff Allen

Award-Winning Business Models

Two companies won this year's Successful Internet Business Model award: iPrint and Priceline. Their business models combine web interactivity with an ...

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Ask Jeeves Targets Businesses With New Marketing Campaign
Media

Ask Jeeves Targets Businesses With New Marketing Campaign

27y Pamela Parker

Ask Jeeves Targets Businesses With New Marketing C...

AskJeeves.com's trademark butler isstepping into the workplace, as the company kicks off a marketing effortaimed at highlighting its business-to-busin...

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The Musical Water Is Wide
Media

The Musical Water Is Wide

27y Dana Blankenhorn

The Musical Water Is Wide

Last week's column on the growing conflict between the law and MP3 lovers struck a chord with several readers. In the last few weeks, record companies...

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Road Runner, Rampt Develop Broadband Search
Media

Road Runner, Rampt Develop Broadband Search

27y Pamela Parker

Road Runner, Rampt Develop Broadband Search

People using a new search engine being developed by cable access provider Road Runner and Rampt.com will turn up more than justbroadband content; they...

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EToys Touts Summer Products With Advertising Effort
Media

EToys Touts Summer Products With Advertising Effort

27y Pamela Parker

EToys Touts Summer Products With Advertising Effor...

Toy e-tailer eToys begins a summer-focused marketing splash onTuesday, its first non-holiday campaign, in an effort to position thecompany as a year-r...

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They're Talking About Your Company and Its Brands
Marketing

They're Talking About Your Company and Its Brands

27y Chris Maher

They're Talking About Your Company and Its Brands

What's the impact of informal web conversations on Usenet or Yahoo! investor message boards? There's no formal research available, but the plain fact ...

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BLACK Ink. to Handle Prodigy's Direct and E-mail Marketing
Media

BLACK Ink. to Handle Prodigy's Direct and E-mail Marketing

27y Pamela Parker

BLACK Ink. to Handle Prodigy's Direct and E-mail M...

Internet service provider ProdigyCommunications Corp. on Tuesday tapped marketing firm BLACK Ink. tohelp it attract and keep customers via direct and ...

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Small Business Internet Use Keeps Expanding
Marketing

Small Business Internet Use Keeps Expanding

27y Michael Pastore

Small Business Internet Use Keeps Expanding

How much room is there for growth in the small business Internet market? According to IDC, nearly 13 percent of small businesses have yet to invest in...

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A Walk in the Park
Media

A Walk in the Park

27y Jim Meskauskas

A Walk in the Park

Jim is usually assaulting you with musings, tips and tricks of the online media marketplace sometimes helpful and sometimes just a plain offense to yo...

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Pitching Creatives and Suits
Media

Pitching Creatives and Suits

27y Janet Ryan and Nancy Whiteman

Pitching Creatives and Suits

Janet and Nancy address the fine art of "selling" to creatives and agency executives. The cardinal rule for these folks is that you never try to sell ...

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Beyond CRM
Marketing

Beyond CRM

27y Jeffrey Graham

Beyond CRM

In the early days of Internet business, signing up new customers, or getting them to make their first purchase, was the be all and end all of e-busine...

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B2B Discovers Email Marketing: Part 2
Email

B2B Discovers Email Marketing: Part 2

27y Kim MacPherson

B2B Discovers Email Marketing: Part 2

B2B email marketing is still fairly new territory, with very few people inclined to divulge their hard-earned testing secrets and lessons learned. How...

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Privacy Issues Dividing Internet Consumers
Ad Industry Metrics

Privacy Issues Dividing Internet Consumers

27y Michael Pastore

Privacy Issues Dividing Internet Consumers

Online consumers are not averse to revealing personal information, rather they are primarily concerned with how companies use the information collecte...

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Now's the Time to Build Something Great
Marketing

Now's the Time to Build Something Great

27y Nick Usborne

Now's the Time to Build Something Great

It's been predicted by industry pundits that thousands of dot-com companies will crash and burn over the coming months. But these folks aren't the one...

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Consumers Shop, But Don't Buy Credit Online
Marketing

Consumers Shop, But Don't Buy Credit Online

27y Michael Pastore

Consumers Shop, But Don't Buy Credit Online

Many consumers routinely surf the Web to shop for the best credit offers, but when it comes time to apply for a loan, less than half of Web credit sho...

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