Advertising firm 24/7 Media Inc., and chinadotcom Corp., in which 24/7 Media owns a significant equity stake, Monday announced plans to establish Awar...
View articleThe top e-tailers of February 2000 among home Internet users, according to PC Data Online. Read More...
View articleSales and marketing have long been seen as opposite ends of a spectrum: marketing deals with "mass" and abstractions, and sales is hands-on with custo...
View articleInteractive agency Modem Media.Poppe Tyson, formed in the 1998 mergerbetween Modem Media and Poppe Tyson, on Monday announced it was simplifyingits na...
View articleOnline consumers are not a very forgiving lot, according to a study by The Boston Consulting Group, which found e-tailers better get it right the firs...
View articleEpinions.com, a site that allowsmembers to review products and services, tapped reviewers from its site toappear in its first multi-million dollar tel...
View articleTechies.com, a job board thatspecializes in technology jobs, on Monday kicked off its new television,radio and Internet campaign, which features techi...
View articleBuilding any business is about building a relationship with your customers. Anyone involved in building a business online can learn some pretty import...
View articleHave you ever faxed an advertising insertion order or received one in anovernight delivery? If so, it's no surprise. Even though Internet advertising ...
View articleCareerMosaic on Fridayunveiled its plans for its first nationwide television campaign, part of ayear-long multi-media effort aimed at driving traffic ...
View articleThe shift to e-business has brought with it a new expectation: e-fulfillment. In the e-business world, prospects and customers will expect to get thei...
View articleThe increasing popularity of direct email marketing combined with an escalated war against unsolicited commercial email, or spam, presents greater cha...
View articleOnline apparel sales reached $1.1 billion in 1999, roughly twice the amount of 1998 sales, according to the NPD Group, and most of the buyers are affl...
View articleAmerica Online Inc.'s Digital City subsidiary must carry ads from HotJobs.com whether it likes it or not, since a Virginia judge granted a preliminary...
View articleEver since the web was spun, in the mid-1990s, analysts have been shocked - SHOCKED! - at the continuing presence of what they derisively call "mom-an...
View articleThere are a couple of routes you can take when starting your new Internet business. First, you could try to become the first mover in a new category a...
View articleContinuing the theme of painful lessons, Joel considers the case of URLs and thank you pages. While URLs seem simple enough, there's more than meets t...
View articleWeb advertising firm DoubleClickWednesday introduced a new category in its business network, whichaggregates search sites and allows advertisers to bu...
View articleAd firm 24/7 Media Thursday tookan undisclosed equity stake in Infogate, which makes a financialinformation toolbar, and became the exclusive advertis...
View articleIf you're putting together an online advertising campaign, you'd better bebuying keywords on search engines. Read More...
View articleIn an effort to make relationships with small Web sites before they getbigger, CMGI's AdForce on Thursday launched what it'scalling a Jump Start progr...
View articleBrand-name industrial giants like Honeywell, United Technologies, and DuPont have announced joint ventures to create business-to-business digital mark...
View articleThe Internet is filled with monumental success stories. But one of its most intriguing tales concerns not success, but one of the most expensive and c...
View articleThe number of US households using an online trading service hit 3.5 million in January 2000, according to J.D. Power, and the growth in this market is...
View articleConfusion and complaints over ads placed in the read-and-write area ofe-mail pages on Microsoft's WebTV led the company to pull the banner adsthe day ...
View articleTime for a new buzzword. How about "K2K"? A takeoff of B2B and B2C, K2K can change the way we perceive brands, and the way we build and evaluate them....
View articleOn the same day it was reported that six major movie theatre chains wereforming an online venture to sell tickets, a similar company, MovieTickets.com...
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