Online college bookseller VarsityBooks.com on Thursday inked adeal with Sallie Mae, the studentloan provider, that calls for each company to promote t...
View articleTom tells you the similarity between watered-down drinks and effective CPM deals. And he's seen some big Internet ad deals proposed to clients in his ...
View articleThe rich are different from us, Scott Fitzgerald is said to have told Ernest Hemingway. Yeah, responded Ernest. They have more money than you do. They...
View articleIn today's Internet job market, there are just too many choices. The word onthe street is that there has never been a better time in history to look f...
View articleBack in October, Michael discussed several steps you can take for selling ads on your site, such as pricing, common ad sizes, and technical issues. Hi...
View articleDirect marketing and media firm VentureDirect Worldwide this weekformed a group within its media planning and buying division to focus onwholesale opp...
View articleBeFree.com this week revealed that ithad been hired to create an affiliate program to boost traffic to About.com, and boasted that the program,launche...
View articleImagine someone approached you on the street, opened his coat and, displaying his pendant range of Rolexes, said, "PSST! Wanna buy a watch?" Would you...
View articleThe size of the business-to-business e-commerce market is far greater than is commonly reported, according to The Boston Consulting Group, and Electro...
View articleA new entrant into the pay-for-placement search engine ranks, FindWhat.com, on Thursday launched a $1million lottery game in an effort to draw traffic...
View articleFastWeb, an online resource center for students, Wednesday inked a dealwith 24/7 Media, for the advertising company to manage FastWeb's opt-ine-mail l...
View articleIn a sponsorship deal that hearkens back to the early days of television,the Generation Y-oriented Digital EntertainmentNetwork (DEN) on Wednesday deb...
View articleMost consumer goods websites are missing their biggest opportunity this holiday season. Web surveys report a great explosion of consumer online shoppi...
View articleIngredients.com, an online beautyplayer that makes its own branded line of products, is teaming withclothing e-tailers Bluefly and Girlshop.com to get...
View articleWhile e-tailers have dropped billions this year on traditional advertising,a report released Wednesday by market research firm E-BuyersGuide.com says ...
View articleHEYnetwork.com, an Internet portalfor children and families, Wednesday tapped Yesmail.com to provide its opt-in e-mailservices. Read More...
View articleQuick! Name a web site you saw advertised on TV over the past month that's not Amazon.com! Having a tough time remembering just who allthose commercia...
View articleTechies.com, an online career resourcefor technology professionals, on Wednesday chose Digital Pulp to be its agency ofrecord, saying it would spend $...
View articleAd services company DoubleClick onWednesday bought the 90 percent it didn't already own of DoubleClick Scandinavia, a companyserving Sweden, Denmark, ...
View articleOne-quarter of attempted holiday purchases over the Internet typically end without a sale being made, according to a study by Andersen Consulting. Rea...
View articleEven as the current Internet patent wars began, Dana called the whole thing Clueless. Since then, things have only gotten worse. Amazon and Barnes & N...
View articleEnews.com, the magazine e-tailer, and Freeshop.com on Tuesday inked a three-year deal worth $10 million, whereby Freeshop willmarket Enews.com's produ...
View articleThe Knot, an online wedding resource site, and beauty e-tailer gloss.com,this week inked a one-year marketing partnership under which gloss.com will b...
View articleSometimes web businesses miss out on the most effective and cheapest method of web site promotion - search engine positioning. The 10th GVU Study says...
View articleContent Delivery Service Providers (CDSPs), those that look to speed the delivery of Internet content, will grow to a $875 million market by 2003. Rea...
View articleCustomer loyalty is one of those elusive qualities that every company strives to achieve. While many companies have repeat customers, very few attain ...
View articleSome 30 percent of all Internet users have listened to Internet radio within the last three months. Does this foretell a revolution in advertising, a ...
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