Rubric Inc.'s eMarketing Automation(eMA) applications were selected by Cisco Systems to automate its corporatemarketing efforts. Read More...
View articleMedia network Salon.com signed an exclusive advertisingagreement with the Acura Division of American Honda Motor Corp. Read More...
View articleApplication service provider StoragePoint.Com, breaking withstandard Internet practice, said it has eliminated banner advertising fromits free virtual...
View articlePet supplies store Petstore.com named Black Rocket as itsadvertising partner, without a formal review for the $10 million to $20million account. Read ...
View articleMusic retailer CDNOW and its ad agency Hampel/Stefanides areairing three new TV commercials as part of an ongoing campaign that debutedduring the tele...
View articleFreestyle Interactive has beenchosen as the interactive agency of record for media marketplace Adauction.com. Read More...
View articleNetGravity said that news andinformation provider dbusiness.com is using NetGravityAdServer to deliver targeted advertising and e-mail campaigns to lo...
View article"The medium is the message." When Marshall McLuhan wrote this over 30 years ago, he couldn't have imagined how the web would revolutionize the way the...
View articleYellowOnline.com announced the national launchof 72 online Yellow Pages directories, covering 85.7 percent of thepopulation in the United States with ...
View article24/7 Europe launched a new division,called the Digital Channels Group, to offer multimedia advertising,sponsorships, direct marketing and e-commerce v...
View articleWomen's network iVillage Inc. signed a $22.5 millionsponsorship and content deal with healthcare destination site PlanetRx.com. Read More...
View articleGo2Net Inc., a network of technology and community Web sites, signed anetwork-wide advertising agreement with HomeSmart.com, a provider of online real...
View articleThe number of marketing executives who are responsible for formulating and directing e-commerce strategies is on the increase, according to a study by...
View articleGame company Kesmai signed on with the Adsmart Network, allowing advertisers toextend their reach across both the hardcore and casual gamer audience. ...
View articleEuropean ad network ad pepper media signed an exclusive salesagreement withMicrosoft to provide online advertisingsales representation for its MSN, Ho...
View articleInternet companies are already snapping up those expensive advertising spotsfor Super Bowl XXXIV on Jan. 30. Read More...
View articleInternet retailer Onsale Inc. launched a new advertisingcampaign on America Online's network of sites, including AOL itself,Internet retailer Onsale I...
View articleNovo Interactive and The MacManusGroup said they have merged Novo Interactive with MacManus' digital marketingcommunications agency Blue Marble ACG Lt...
View articleLots of businesses have had a tough time adapting to the web. Auto dealers have had a tough time. So have banks, and newspapers, and TV stations. But ...
View articleAd serving technology company Mediaplex and interactive agency AGENCY.com both have filed for initialpublic offerings. Read More...
View articleThe most clicked-on ad banner for the week ending Aug. 29 was 1800USSearch.com's ad, which had an8.4 percent CTR, according to Nielsen//NetRatings. Re...
View articleMarketing myths come and go. The latest says that significant resources should be devoted to creating web sites that are so interesting that people wi...
View articleJim reminisces the good ol' days. Standardized banners and impressions were the 'atom' of the online ad universe. You counted hits on server logs by h...
View articleThe @dVenture Network, run by VentureDirect Worldwide, said it hasadded 40 new sites to its inventory in the past two months. Read More...
View articlee-bidd.com said it has purchased theworldwide rights to Internet Auction Software and Internet Ad ManagementSoftware and plans to launch an online ad ...
View articleTeen destination site Bolt.com teamed up with pen maker Paper Mate in a promotion to provideone lucky teenager with a free college education in the "W...
View articleDana offered to make Esther Dyson "Queen of the World." No thanks, says Ms. Dyson. Because ICANN is constrained by bylaws, accountability, consensus r...
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