Many times in the course of negotiating a media package, a media planner might hit a snag - something on which the sales rep will absolutely not budge...
View articleSabela Media, an independent ad serving,tracking and analysis company, signed an agreement withTV onthe WEB, a developerof a national franchise for li...
View articleInteractive agency K2 Design Inc. was selected by skymalltravel.com to create banneradvertising and direct e-mail marketing campaigns for the newly la...
View articleChris knows how much fun it is to have creative ideas and see them brought to life. But apparently, there can be a lot of bad creative ideas out there...
View articleEuropean ad network ad pepper media international has acquiredWeb Media Sweden, aSwedish online media sales company that represents about 40 sites gen...
View articleA report by Jupiter Communications found that most consumers don't trust sites, even if they have a privacy policy. But it also found that consumers a...
View articleNet-mercial.com, a developer of "whileyou wait" advertising products, announced a partnership deal with GEOInteractive to use its patented Emblaze str...
View articleEven though the web makes every site global, the need for localization is stronger and more important than ever. On one hand you have to be local, but...
View articleHome furnishings retailer HomePoint.com plans a $1.5 million,multi-year title sponsorship of the Music City Bowl, one of the newest of thenation's pos...
View articleOnline advertising is expected to grow to $11.5 billion in 2003, surpassingdollars spent in some traditional media, says a new industry report. Read M...
View articleInternet advertising revenues hit $693 million for the first quarter of 1999,nearly doubling the $351 million that was recorded in the same period a y...
View articleWeb measurement firm Media Metrix signed a strategicalliance with Bloomberg L.P to provide selectsyndicated audience measurement data for regular dist...
View articleBravo! Marketing has been named theinteractive and print advertising agency of record for Document Repository Inc. (DRI). Read More...
View articleFlycast Communications Corp. launched newe-mail marketing division called Flycast eDispatch. Read More...
View articleEisnor Interactive Inc., an off-lineguerrilla marketing and promotion agency for online brands, launched acampaign for MapQuest.com that will target b...
View articleAfter discussions with several agencies, drugstore.com has retained Fallon McElligott as its advertising agencyof record. Read More...
View articleOnline furniture retailer Furniture.com named the New York officeof British advertising agency Bartle Bogle Hegarty to handle its U.S.brand-building a...
View articleOgilvyOne Worldwide established TheOgilvyOne Brand Practice, a new venture that will deliver the expertise ofthe agency's one-to-one brand marketers t...
View articleInternet advertising network Adsmart launched a program called Ad-Buy directed at smaller businessesinterested in advertising on the Web. Read More...
View articleInternet advertising to home users increased 7.4 percent in July compared toJune, according to the Internet Advertising Index from Nielsen//NetRatings...
View articleReal-time personalization solutions provider Net Perceptions Inc. signed apartnership agreement with ad network and solutions company Real Media thatc...
View articleTechnology is the stuff that was invented after we were born. That we obsess over, fetishize and have to figure out how to fit into our lives. But not...
View articleWarm weather and summer activities may have put a crimp in online purchases made from home in July, as the overall purchasing activity across the top ...
View articleProfile marketing solutions company Engage Technologies Inc. signed amulti-million dollar expansion of its current strategic alliance withMicrosoft Co...
View articleA new industry report says that click rates have little value as indicatorsfor return on investment (ROI) optimization because their correlation tocon...
View articleAn Australian advertising media buying company has committed to a one-year deal worth AU$10 million (US$6.5 million) with US-based new media agency Do...
View articleWeb measurement company Media Metrix Inc. has launchedQ-Metrix, designed to provide in-depth qualitative data based on its largesample of Internet use...
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