The goal of measuring ROI is to replace seat-of-the-pants marketing with cold, hard numbers, which you can dress up into fancy charts. Whether you're ...
View articleDoubleClick Inc. said that its DART(Dynamic Ad Reporting and Targeting) application has now served 100 billionads worldwide since inception. Read More...
View articleWant to satisfy your audience while scratching someone else's back? Increase exposure to your content and create additional revenue opportunities with...
View articleThis week, lets talk about a surprising category for the Internet: automobiles. Cars are the fifth most visible category in Internet advertising. This...
View articleClickZ Forum members pounced on permission marketing; the use of opt-in e-mail to build and sustain relationships. These folks could really write the ...
View articleUbrandit.com has retainedPhiladelphia-based public relations firm Gregory Communications Inc. (GCI) tocoordinate a media relations campaign to introdu...
View articleeVouchers Ltd. said it soon will letBritish teens become Internet shoppers with a new service that lets them buyonline independently yet with parental...
View articleSolbright Inc., a developer ofadvertising infrastructure solutions for Internet publishers and agencies,announced an unspecified strategic investment ...
View articleThe Gay.com Network and its eCommunity program hasattracted new advertisers over the past 60 days, including Air New Zealand,Ameritrade, BigStar.com, ...
View articleSINA.com, an Internet portal for Chineseconsumers around the world, has engaged Admerasia to create a million-dollarbranding campaign to build awarene...
View articleJanet explores the range of cost-per-action pricing and what it means to buyers and sellers. From cost-per-click to cost for registrations, contests e...
View articleIn a story dated August 12, the link to the Web site for the AdCast company was incorrect and has since been fixed. Read More...
View articleWPP Group plc said it has agreed toacquire IntelliQuest Information Group Inc.on behalf of its Millward Brown subsidiary. Read More...
View articleDigital marketing agency SF Interactive launched a new Web site for Mistic beverages,designed to promote Mistic's line of juices and iced teas. Read M...
View articleThe report "The State of Online Investing" by Gomez Advisors and Harris Interactive found that once 16 million new online investors get wired, the val...
View articleFind yourself dreaming of the perfect relationship? Fantasies of blissful customer relationships may flutter in your mind. But customers will decide f...
View articleLast week America Online signed Novell as an ally in its Instant Messenger fight with Microsoft, and the most amazing thing happened. People noticed. ...
View articleMyPoints is a 100 percent opt-in e-mail, sending an advertiser's message and offer to consumers who specifically request it and who are rewarded for r...
View articleSome people shouldn't be allowed to use email. Maybe they can fire off messages to family and friends. But we need to take away distribution lists and...
View articleGrey Advertising Inc. reported a net loss of$6.63 million for the second quarter of 1999 and a loss of $6.52 million forthe six months ended June 30. ...
View articleInteractive marketing management solutions company NetGravity said that ICONOCAST signed up to use its NetGravityAdCenter for Publishers to manage adv...
View articleThe No. 1 reason among onlineusers who have yet to make an e-commercepurchase: lack of trust. In a new survey, a staggering69.4 percent of reluctant e...
View articleDutch publishing giant VNU NV, through its U.S. subsidiary VNU USAInc., said Monday it will acquire television ratings firm Nielsen Media Research Inc...
View articleThe most clicked-on ad banner for the week ending Aug. 8 was Betty Crocker'sPop Secret ad with a 10.2 percent CTR, according to measurement firm. Read...
View articleModem Media.Poppe Tyson won an $11million-plus account with General Electric, covering a range of Internetservices. Read More...
View articleStarting an online business? One of your biggest challenges will be getting noticed among the millions of other web sites. An online branding strategy...
View article24/7 Europe launched its Finnishoperation -- 24/7 Suomi, calling it "Finland's only online ad sales housewhich is a fully integrated, wholly owned par...
View article