Web Design Software Market Hot
Marketing

Web Design Software Market Hot

27y Michael Pastore

Web Design Software Market Hot

Worldwide Web authoring and design software revenues skyrocketed to $243 million in 1998, representing 144 percent growth from 1997, according to Inte...

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Excite Launches Affiliates Network
Media

Excite Launches Affiliates Network

27y Beth Cox

Excite Launches Affiliates Network

Excite Inc. Monday launched the Excite AffiliatesNetwork powered by San Francisco-based SmartAge, offering affiliates creditstoward free online advert...

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Comedy Central Online Signs With DoubleClick
Media

Comedy Central Online Signs With DoubleClick

27y Beth Cox

Comedy Central Online Signs With DoubleClick

New York City-based DoubleClick Inc. said that Comedy Central Online has signed tobecome a member of DoubleClick's Select Network of premium sites. Re...

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Adauction.com Hooks Up With MSN LinkExchange
Media

Adauction.com Hooks Up With MSN LinkExchange

27y Beth Cox

Adauction.com Hooks Up With MSN LinkExchange

San Francisco-based Adauction.com and Microsoft's MSN LinkExchange signed a dealdesigned to enhance advertising opportunities for small businesses. Re...

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THINK Said To Be On The Block
Media

THINK Said To Be On The Block

27y Beth Cox

THINK Said To Be On The Block

New York City-based interactive agency THINK New Ideas reportedly is on the blockand already has four or five suitors, according to published reports....

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Amazon.com Heads Top 10 Banner List for Week
Media

Amazon.com Heads Top 10 Banner List for Week

27y Beth Cox

Amazon.com Heads Top 10 Banner List for Week

Amazon.com led the list of top 10 banners ranked by reach for the week endingMay 16, according to Nielsen//NetRatings, theInternet measurement service...

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PhotoLoft.com Signs Rep Pact With Adsmart
Media

PhotoLoft.com Signs Rep Pact With Adsmart

27y Beth Cox

PhotoLoft.com Signs Rep Pact With Adsmart

Campbell, CA-based photo-sharing Web site PhotoLoft.com signed a rep agreement withAndover, MA-based online advertising network Adsmart, a subsidiary ...

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Wag The Web Site
Marketing

Wag The Web Site

27y Nick Usborne

Wag The Web Site

Everybody believes email is the killer app, the only true way to communicate one-on-one online. But you'd never know it judging from most web sites. H...

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E-Commerce Not the Whole Story
Audience

E-Commerce Not the Whole Story

27y Michael Pastore

E-Commerce Not the Whole Story

US e-commerce revenues will grow to between $580 and $970 billion by the year 2002, according to Giga Information Group, but other types of Internet i...

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Selecting The Right Ad Sales Route
Media

Selecting The Right Ad Sales Route

27y Janet Ryan and Kathy Lynn-Cullotta

Selecting The Right Ad Sales Route

Outsourcing ad sales to a third-party sales organization appeals to many Internet companies because building and managing an ad sales operation is an ...

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Web Advertising DOES Work
Marketing

Web Advertising DOES Work

27y Michael Fischler

Web Advertising DOES Work

Listen up advertisers and publishers. Michael has a story to tell. He wants you to keep all those ads in your printer-friendly version of site content...

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Six Million Victims of Web Fraud
Audience

Six Million Victims of Web Fraud

27y Michael Pastore

Six Million Victims of Web Fraud

Six million online consumers have been victims of credit card-related fraud or unauthorized use on the Web, according to a study conducted by Louis Ha...

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Washington State ISP Sues Over Spam
Media

Washington State ISP Sues Over Spam

27y Beth Cox

Washington State ISP Sues Over Spam

An ISP in the state of Washington is suing a mortgage company that it hasaccused of flooding it with misleading junk e-mail in violation of a statelaw...

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Cross-Platform E-Mail Campaign Tracker Launched
Media

Cross-Platform E-Mail Campaign Tracker Launched

27y Beth Cox

Cross-Platform E-Mail Campaign Tracker Launched

Atlanta, GA-based Socketware Inc. released Accucast, an enterprise-level, e-mailmarketing and messaging management application designed to run on anyp...

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Beyond Interactive Partners With LinkShare
Media

Beyond Interactive Partners With LinkShare

27y Beth Cox

Beyond Interactive Partners With LinkShare

Ann Arbor, MI-based Interactive agency Beyond Interactive signed an agreementwith New York City-based affiliate marketer LinkShare to provide revenue-...

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E*TRADE Signs Marketing Pact With The Motley Fool
Media

E*TRADE Signs Marketing Pact With The Motley Fool

27y Beth Cox

E*TRADE Signs Marketing Pact With The Motley Fool

Palo Alto, CA-based online brokerage E*Trade Group Inc. signed a marketingagreement with financial and market information site The Motley Fool. Read M...

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The Shift To Rich
Marketing

The Shift To Rich

27y Paul J. Bruemmer

The Shift To Rich

We've come a long way since the banner GIF defined web advertising in 1994. People clicked with curiosity, average CTRs were double-digit, and a new a...

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TRIP.com Names Barnhart/CMI and TBS Media as AOR
Media

TRIP.com Names Barnhart/CMI and TBS Media as AOR

27y Beth Cox

TRIP.com Names Barnhart/CMI and TBS Media as AOR

Denver-based travel site TRIP.com named Denver-based Barnhart/CMI Marketing, Advertising andPublic Relations and New York City-based TBS Media Managem...

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Mommy, Where Does Content Come From?
Media

Mommy, Where Does Content Come From?

27y Greg Sherwin and Emily Avila

Mommy, Where Does Content Come From?

Content drives the web. Or so would writers have you believe. But where does web content come from? The content fairy? Greg and Emily go hunting for a...

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International Chamber Ad Rules Gain Support
Media

International Chamber Ad Rules Gain Support

27y Beth Cox

International Chamber Ad Rules Gain Support

The Paris-based International Chamber ofCommerce said that rules governing advertising and marketing over the Internethave been endorsed by more than ...

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Mistakes And Betrayals
Email

Mistakes And Betrayals

27y Nick Usborne

Mistakes And Betrayals

Be sure that you and everyone you work with fully understand the difference between making a mistake and betraying a trust. Mistakes you can recover f...

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PC FREE Appoints The Mesa Group as AOR
Media

PC FREE Appoints The Mesa Group as AOR

27y Beth Cox

PC FREE Appoints The Mesa Group as AOR

New Hampshire-based PC FREE said it has appointed The Mesa Group in New York City as its adagency of record. Read More...

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Case Studies for Innovative Branding: Fashion
Marketing

Case Studies for Innovative Branding: Fashion

27y Bobbie Halfin

Case Studies for Innovative Branding: Fashion

Innovative marketers use integrated sponsorships to build their brands. Bobbi highlights the benefits of Alloy Online's recent partnership with Sevent...

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Former CEO of Metromail Joins AdForce Board
Media

Former CEO of Metromail Joins AdForce Board

27y Beth Cox

Former CEO of Metromail Joins AdForce Board

Cupertino, CA-based AdForce Inc. said that Barton Faber, asenior executive in the database marketing industry, has joined the company'sboard of direct...

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K2 Design Posts Loss But Revenues on the Rise
Media

K2 Design Posts Loss But Revenues on the Rise

27y Beth Cox

K2 Design Posts Loss But Revenues on the Rise

New York City-based K2 Design Inc. reported a net loss for thefirst quarter ended March 31 of $681,481, or 20 cents per basic share,compared to net in...

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VentureDirect Worldwide Named Online AOR for drkoop.com
Media

VentureDirect Worldwide Named Online AOR for drkoop.com

27y Beth Cox

VentureDirect Worldwide Named Online AOR for drkoo...

New York City-based VentureDirect Worldwide was namedonline agency of record for drkoop.com, a consumer-oriented Internethealthcare network headed by ...

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GetSmart.com Launches TV Campaign
Media

GetSmart.com Launches TV Campaign

27y Beth Cox

GetSmart.com Launches TV Campaign

Burlingame, CA-based consumer and business borrower marketplace GetSmart.com launched a national TVadvertising campaign to continue to broaden brand a...

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