FreeRide Raises $10 Million in Venture Capital
Media

FreeRide Raises $10 Million in Venture Capital

27y Beth Cox

FreeRide Raises $10 Million in Venture Capital

New York City-based loyalty marketer FreeRide Media LLC said it has closed onventure capital funding in excess of $10 million. Read More...

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10 Things I Hate About the Web Media
Marketing

10 Things I Hate About the Web Media

27y Sean Carton

10 Things I Hate About the Web Media

Maybe Sean's spent too much time thinking, maybe he's got some legitimate beefs. In either case, find out the top 10 things that he really hates about...

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American Eagle Outfitters Selects i33 as Interactive AOR
Media

American Eagle Outfitters Selects i33 as Interactive AOR

27y Beth Cox

American Eagle Outfitters Selects i33 as Interacti...

Clothing company American Eagle Outfitters Inc. selected i33 communications, a division of Bethesda,MD-based AppNet Inc., as its interactive agency of...

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Adauction.com Forms Print, Broadcast Media Divisions
Media

Adauction.com Forms Print, Broadcast Media Divisions

27y Beth Cox

Adauction.com Forms Print, Broadcast Media Divisio...

Moving to expand its business model into the off-line world, SanFrancisco-based Adauction.com formed two newdivisions--Print Media and Broadcast Media...

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Study to Benchmark Effectiveness of Interactive Agencies
Media

Study to Benchmark Effectiveness of Interactive Agencies

27y Beth Cox

Study to Benchmark Effectiveness of Interactive Ag...

People Design Technology(PDT), a Dallas-based research and consulting firmspecializing in online strategy and agency selection and utilization, plans...

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E-Mail Server Market Growing
Audience

E-Mail Server Market Growing

27y Michael Pastore

E-Mail Server Market Growing

According to research done by Frost & Sullivan, e-mail had surpassed the telephone as the most frequently used tool for corporate communications by 19...

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AcmeCity Signs Charter Advertisers
Media

AcmeCity Signs Charter Advertisers

27y Beth Cox

AcmeCity Signs Charter Advertisers

AcmeCity, a new personal homepage community devoted to branded entertainmentfan pages, signed Johnson & Johnson, M&M Mars, Hasbro, Lockheed Ma...

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Mobile Marketing: Any Time, Any Place, Any Device
Marketing

Mobile Marketing: Any Time, Any Place, Any Device

27y Ashu Mathura and Bas Verhart

Mobile Marketing: Any Time, Any Place, Any Device

It won't be long before rich media web content and wireless hand-held devices converge. Internet usage will become pervasive in new ways, and global e...

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Communicating Value To Clients
Media

Communicating Value To Clients

27y Tom Hespos

Communicating Value To Clients

Sometimes it's very difficult to explain Internet marketing as it relates to a client's objectives, especially if a client is new to the business. Pla...

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E-Commerce Future Unclear for Portals
Audience

E-Commerce Future Unclear for Portals

27y Michael Pastore

E-Commerce Future Unclear for Portals

Fewer than 5 percent of e-commerce executives say they are "highly likely to renew" their current agreements with portals, according to research condu...

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The Tip Of The Personalization Iceberg
Marketing

The Tip Of The Personalization Iceberg

27y Deborah Kania

The Tip Of The Personalization Iceberg

Web personalization is pretty neat stuff. But the personalization feature on your web site is just the tip of the iceberg. What's beneath the surface ...

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Young & Rubicam Acquires KnowledgeBase Marketing
Media

Young & Rubicam Acquires KnowledgeBase Marketing

27y Beth Cox

Young & Rubicam Acquires KnowledgeBase Marketing

Ad giant Young & Rubicam Inc. has acquired privately heldKnowledgeBase Marketing Inc. in a stock and cash deal valued at approximately$175 million. Re...

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CNET Signs Marketers for 1999 Merchant Program
Media

CNET Signs Marketers for 1999 Merchant Program

27y Beth Cox

CNET Signs Marketers for 1999 Merchant Program

San Francisco-based CNET Inc. signed a number of customers for its1999 Merchant Program for computer hardware and software resellers. Read More...

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PublishingOnline.com Selects Imagio
Media

PublishingOnline.com Selects Imagio

27y Beth Cox

PublishingOnline.com Selects Imagio

Seattle-based PublishingOnline.com, a publisher of digitally delivered booksand documents, retained Imagio Technology Advertising and PublicRelationst...

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InterActive Agency Inc. Wins Pro Sports Xchange Assignment
Media

InterActive Agency Inc. Wins Pro Sports Xchange Assignment

27y Beth Cox

InterActive Agency Inc. Wins Pro Sports Xchange As...

Santa Monica, CA-based Pro Sports Xchange (PSX) has selected InterActive Agency Inc. (iagency) to launchan integrated advertising and public relations...

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SRDS Puts Print Ad Mags Online
Media

SRDS Puts Print Ad Mags Online

27y Beth Cox

SRDS Puts Print Ad Mags Online

Chicago-based SRDS said that Internet versions of its Business PublicationAdvertising Source and Consumer Magazine Advertising Source will be availabl...

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FutureOne Acquires Ubiquity Design
Media

FutureOne Acquires Ubiquity Design

27y Beth Cox

FutureOne Acquires Ubiquity Design

Phoenix, AZ-based FutureOne Inc. completed its acquisitionof Ubiquity Design LLC, dba Rocket Science Creative, in an all-stock deal. Read More...

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DealerNet, TVI Inc. Partner in VW Sweepstakes
Media

DealerNet, TVI Inc. Partner in VW Sweepstakes

27y Beth Cox

DealerNet, TVI Inc. Partner in VW Sweepstakes

Seattle-based auto site DealerNet is partnering with TVI Inc.,the parent company of Value Village and Savers thrift department stores, in aspring prom...

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Traffic Up for Investor Relations Pages
Marketing

Traffic Up for Investor Relations Pages

27y Michael Pastore

Traffic Up for Investor Relations Pages

As further proof that the Internet is changing the way people look at investing, Web traffic to investor relations (IR) sites offered by publicly trad...

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Making Wrong Assumptions
Marketing

Making Wrong Assumptions

27y Nick Usborne

Making Wrong Assumptions

Nick highlights some interesting assumptions web site publishers have, in that they create their own online language and often fall into the trap of t...

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Profile Of The Ideal Manager
Media

Profile Of The Ideal Manager

27y Janet Ryan

Profile Of The Ideal Manager

What's the ideal background for an Internet advertising sales manager? Now there's a question Janet hears a lot. After all, this Internet business is ...

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Who Else Is Reading Your Mail?
Media

Who Else Is Reading Your Mail?

27y Leo Sheiner

Who Else Is Reading Your Mail?

Leo Sheiner isn't paranoid...and he's not one to support conspiracy theories, as a rule. But in his view, there's enough weird stuff happening to supp...

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MyPoints.com Closes $10 Million Round Of Financing
Media

MyPoints.com Closes $10 Million Round Of Financing

27y Beth Cox

MyPoints.com Closes $10 Million Round Of Financing

San Francisco-based incentive marketer MyPoints.com Inc. has closed on a $10million round of new financing lead by Technology Crossover Ventures, a ve...

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McCutcheon Leaving Time Inc. New Media
Media

McCutcheon Leaving Time Inc. New Media

27y Beth Cox

McCutcheon Leaving Time Inc. New Media

Linda McCutcheon, president of Time Warner's Time Inc. New Media, hasresigned to pursue other, unspecified online opportunities. Read More...

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Top 10 Affiliate Programs
Audience

Top 10 Affiliate Programs

27y Michael Pastore

Top 10 Affiliate Programs

The top 10 affiliate programs of April 1999, as ranked by internet.com's Refer-it. These rankings are calculated based on the absolute number of click...

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Deja News Names Organic Media as Interactive AOR
Media

Deja News Names Organic Media as Interactive AOR

27y Beth Cox

Deja News Names Organic Media as Interactive AOR

Online discussion site Deja News named Organic Media, New York, as its interactiveagency of record and assigned it the task of a repositioning. Read M...

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Top 10 Affiliate Programs
Audience

Top 10 Affiliate Programs

27y Michael Pastore

Top 10 Affiliate Programs

The top 10 affiliate programs of March 1999, as ranked by Refer-it. These rankings are calculated based on the absolute number of clickthroughs each p...

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