Shares of New York City-based GreyAdvertising Inc., the world'ssixth-largest advertising agency, were off by as much as 6 percent Mondayafter it repor...
View articleWeb measurement firm NetRatingssaid that its BannerTrackservices shows that Bonzi Software had the top-rated banner ad for the week ofFeb. 14. Read Mo...
View articleNick sold digital cameras by talking about how photographers would never need to buy another roll of film again, and how they could hand out photos of...
View articleSan Francisco-based SFInteractive and Straight UP!, a pioneer in onlinemarketingmeasurement solutions, have established a marketing partnership. Read ...
View articleThere is a major dilemma facing online advertising right now because there is no consensus, and no policy dictating the metrics of online advertising....
View articleThere's a new kid on the ad sales block in Europe, ad pepper media, which began operations inJanuary with offices in Germany serving the German, Austr...
View articleSan Francisco-based online direct marketing and loyalty rewards company Intellipost Corp. has changed its name to MyPoints.com Inc. Read More...
View articleL-Soft International Monday released LISTSERV version 1.8d which some are concerned could be used to send unsolicited commercial e-mail. Read More...
View articleDoug Wintz has been appointed vice president of advertising sales forPrizePoint Entertainment Corp., a newly established company that createsentertain...
View articleInternet portals are in the best position to capitalize on the new market of e-tailers, according to a study by Keenan Vision. Software vendors, netwo...
View articleSeattle-based Media Passage, anewspaper advertisingtransaction processor, has teamed up with Chicago-based SRDS to launch a new, Internet-based planni...
View articleUnique Media Network named UniqueMediaBoard Member Brian Weiner as executive vice president and Eastern regionalsales manager to be based in New York....
View articleToronto-based Warp 10 Technologies saidthat it has, inaffiliation with Beyond.com, begunselling software titlestargeted at advertising and creative pr...
View articleLos Angeles-based Lexico Publishing Group LLC has hired JSM+ Communications as its first agency-of-record for its Dictionary.com and Thesaurus.com sit...
View articleWeb measurement firm Media MetrixInc. has filed for aninitial stock offering that would raise an estimated for a $48.3 million. Read More...
View articleInfoSpace.com , a provider of privatelabelcontent and commerce solutions, signed an agreement to become the exclusiveprovider of yellow and white page...
View articleSeattle-based Go2Net Inc., a network oftechnology- andcommunity-driven Web sites, signed an agreement with barnesandnoble.com, making it theexclusive ...
View articleMetaCreations Corp. deliveredHeadlineStudio, a new app for the creation of animated, broadcast-quality Webadvertising banners. Read More...
View articleErnst & Young, the professional services giant,has launched a multimillion dollar, worldwide, integrated advertising campaignpromoting the value that ...
View articleHow do you handle the customers who complain? Nick says you should love them up, because they can be among your most loyal customers if you respond to...
View articleWeb shops need to get back to the basics and learn from successful brick-and-mortar stores, according to an international study of e-commerce sites. R...
View articleNetZero Inc. an advertising-driven freeInternet access provider, said that GeoCities founder and chairman DavidBohnett will take a seat on its board o...
View articleNew York City-based Sony Online Entertainment (SOE) promoted James Smith tonational director of advertising sales and hired Allison Corson as Westernr...
View articleSelfCare.com , an online marketer of healthproducts, has selected i-traffic of New York City to handle allits Internet-based direct marketing. Read Mo...
View articleIn the past, conversion rates of sales from click-through were the single factor in determining the success or failure of your Internet advertising re...
View articleUnique Media Network signed an ad salesrep agreement for ynot.com's "beyond the banner" postcards andmonthly newsletters. Read More...
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