According to recent survey figures from INTECO Corp., PC banking households blossomed from 3.8 million in the third quarter of 1997 to 7 million by th...
View articleAT&T WorldNet Service is working with New YorkCity-based Comet Systemsto add color andanimation to the computer cursor. Read More...
View articleWhat's the measure of a truly successful one-to-one marketing campaign? Deborah holds out several yardsticks to use.... Read More...
View articleInternet Profiles Corp. (I/PRO) launched the I/PRO Informer program, a value-added information service that is being offered toits customers to comple...
View articleA study released by The Arbitron Company and Edison Media Research showsthat online radio/audio listenership penetration has doubled in six months. Re...
View articleLast week, Nick took a look at the Go Network, and he was admittedly a little harsh. This week, he balances his criticism by suggesting some improveme...
View articleBurlington, MA-based Wep rep firm BURST! said it recorded a 258 percent increasein ad revenue over the previous year and turned a profit in 1998, afte...
View articleSan Francisco-based Bravo! Marketing said it posted morethan $1.4 million in revenue in 1998, representing a 100 percent increase over 1997. Read More...
View articleHewlett-Packard Co., the world's No. 3 computermaker, said it will spend more than $100 million on its biggest-everadvertising campaign to show the wo...
View articleAcuity Corp., a provider of Web-basedcustomer interaction software, said that WebCenter Express 2.2 is nowgenerally available and that 20 new companie...
View articleMore than half of the Internet users who plan on celebrating Valentine's Day will do so by sending an electronic greeting card, according to a new sur...
View articleWhile most new car buyers may not be ready to buy over the Internet, they do plan on using the Web to help them shop for automobiles. Almost all (99 p...
View articleJanet thinks outside the (cash) box this week as she talks about non-monetary ways to compensate top sellers on your team. Read More...
View articleAiming to boost awareness of its MSNportal, Microsoft Corp. Mondayannounced it is launching a multimillion dollar national advertising campaign. Read ...
View articleOnline measurement firm NetRatings said the online campaign offered by Victoria's Secret Inc., including the promotion of an onlinefashion show featur...
View articleOnline brokers saw their business skyrocket in the fourth quarter of 1998, amassing record amounts of accounts, assets, and trades. The online brokera...
View article24/7 Media Europe signed international adsales representation deals with nine high profile Web sites, boosting itsEuropean portfolios. Read More...
View articleWell, it's the day after the party that was the holiday buying frenzy of Christmas '98. And more than a few online merchants are nursing enormous hang...
View articleThe price range for the initial public offering by Internet ad agency Modem Media.Poppe Tyson Inc. has beenraised to $13 to $15 a share from $11 to $1...
View articleWhat's originality worth on the Net? In Nick's mind...a whole lot. Especially if you are one of the biggest portals... which grow blander and less dif...
View articleLos Angeles-based GuestTrack Inc. launched an e-mailpersonalization product that uses profiles to target individuals and tailorthe content of e-mail m...
View articleThe Toronto-based Datacom Network, aprovider of click-throughbased Internet advertising, officially released Datacom ActivMedia--a richmedia advertisi...
View articleHow does a new site scramble to build a brand with advertisers in an increasingly crowded market? Bobbie Halfin offers a roadmap by looking at one sit...
View articleBoston-based IDG.net, a network of technology-specific sitesaround the world, announced three new management appointments and opened thenetwork's Euro...
View articleSan Francisco-based direct marketing company Intellipost Corp. said that LesterWunderman, often considered the "father of direct marketing" and founde...
View articleSan Francisco-based online business builder Organic said it will offer public relationsand marketing communications services through a new business un...
View articleNew York City-based interactive agency Rare Medium has completed a $20 millionrecapitalization, raising operating capital by $8 million while eliminat...
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