Ampex Names Brand Strategy Manager
Media

Ampex Names Brand Strategy Manager

27y Beth Cox

Ampex Names Brand Strategy Manager

Redwood City, CA-based Ampex Corp. named Raymond J. Marione as vicepresident--brand strategy. Read More...

View article
AdsGallery.com Goes Live
Media

AdsGallery.com Goes Live

27y Beth Cox

AdsGallery.com Goes Live

Toronto-based Warp10 Technologies Inc. officially opened AdsGallery.com, which debuts with almost100 agencies, many exhibiting both their traditional ...

View article
Curing The Dressing Room Blues
Media

Curing The Dressing Room Blues

27y Amy Strycula

Curing The Dressing Room Blues

Amy has found the Net-based cure-all for the dressing room blues, so she'll never have to stare again into another three-way mirror, feeling less than...

View article
USWeb/CKS Redesigns Site For VarsityBooks.com
Media

USWeb/CKS Redesigns Site For VarsityBooks.com

27y Beth Cox

USWeb/CKS Redesigns Site For VarsityBooks.com

Santa Clara, CA-based USWeb/CKS Corp. launched a redesigned e-commerce site for VarsityBooks.com, an online seller ofdiscounted college textbooks. Rea...

View article
Sidestepping Disintermediation
Media

Sidestepping Disintermediation

27y Jim Sterne

Sidestepping Disintermediation

What happens to the distribution chain in a wired world? The answer is: Plenty. But Jim Sterne offers a smart solution that completely sidesteps the w...

View article
E*Trade Shops Its Traditional Account
Media

E*Trade Shops Its Traditional Account

27y Beth Cox

E*Trade Shops Its Traditional Account

Internet brokerage E*Trade Group Inc. reportedly is conducting acreative shootout for its traditional advertising account, with billingsestimated at $...

View article
Victoria's Secret Won't Be Safe After Webcast
Media

Victoria's Secret Won't Be Safe After Webcast

27y Beth Cox

Victoria's Secret Won't Be Safe After Webcast

Is it soft porn or hard-core marketing? Decide for yourself at 7 p.m. ESTtoday when Victoria's Secret offers up a live Internet video broadcast of ali...

View article
eBay Expands Promo Relationship With Netscape
Media

eBay Expands Promo Relationship With Netscape

27y Beth Cox

eBay Expands Promo Relationship With Netscape

Person-to-person auction site eBay signed an agreement withNetscape Communications Corp. expanding their relationship to promote eBayservices on the N...

View article
Real Media Builds Sweepstakes Mini-Site for Honda
Media

Real Media Builds Sweepstakes Mini-Site for Honda

27y Beth Cox

Real Media Builds Sweepstakes Mini-Site for Honda

New York City-based Real Media hascreated and built asweepstakes mini-site for Honda and is running it on LEXIS-NEXIS' Academic Universe,which reaches...

View article
Zip2 Launches Ad Program to Aid Newspaper Clients
Media

Zip2 Launches Ad Program to Aid Newspaper Clients

27y Beth Cox

Zip2 Launches Ad Program to Aid Newspaper Clients

Mountain View, CA-based Zip2 Corp., aprovider of Internet solutionsfor media companies, launched the "Internet Start "advertising programdesigned to h...

View article
Corporate E-Giving
Marketing

Corporate E-Giving

27y Greg Sherwin and Emily Avila

Corporate E-Giving

This year, it may be worth it for online companies to think about how they're going to give back. Many large bricks-and-mortar companies already give ...

View article
@Home Finalizes Narrative Acquisition
Media

@Home Finalizes Narrative Acquisition

27y Enid Burns

@Home Finalizes Narrative Acquisition

@Home Network Wednesday announced that itfinalized its acquisition of NarrativeCommunications, with a final price tag of $96 million. Read More...

View article
IntelliQuest Forms IQ2.net
Media

IntelliQuest Forms IQ2.net

27y Beth Cox

IntelliQuest Forms IQ2.net

Austin, TX-based IntelliQuest InformationGroup (IQST)said it has formed IQ2.net, dedicated to providing direct marketing servicesfor the Internet. Rea...

View article
How Can We Help You Online Today?
Marketing

How Can We Help You Online Today?

27y Tom Kuegler

How Can We Help You Online Today?

With customer service becoming a major differentiating factor among companies these days, online support can play a vital role. Tom Kuegler outlines t...

View article
AOL and First USA In $500 Million Marketing Pact
Media

AOL and First USA In $500 Million Marketing Pact

27y rumo

AOL and First USA In $500 Million Marketing Pact

In what is being hailed as the biggest Internet deal of its kind,America Online, Inc. Wednesday announced a$500 million advertising and marketing agre...

View article
DoubleClick Reportedly to Relocate in New York City
Media

DoubleClick Reportedly to Relocate in New York City

27y Beth Cox

DoubleClick Reportedly to Relocate in New York Cit...

Ad network DoubleClick Inc. will move to another New York City location in a$67 million real estate transaction that includes as much as $4 million in...

View article
eBIZnet.com Donating Surplus Banner Ad Inventory to Nonprofits
Media

eBIZnet.com Donating Surplus Banner Ad Inventory to Nonprofits

27y Beth Cox

eBIZnet.com Donating Surplus Banner Ad Inventory t...

Deerfield Beach, FL-based eBIZnet.com Inc.said it will give away $1million in surplus banner ads to 10 nonprofit organizations during Februaryand Marc...

View article
MetaCreations Plans Banner Ad Animation Software
Media

MetaCreations Plans Banner Ad Animation Software

27y Beth Cox

MetaCreations Plans Banner Ad Animation Software

Carpinteria, CA-based MetaCreationsCorp. said it plans todeliver "dynamic new software for Web design professionals who want to createanimated, broadc...

View article
Thomson Interactive Media Signs Atlanta Newspaper
Media

Thomson Interactive Media Signs Atlanta Newspaper

27y Beth Cox

Thomson Interactive Media Signs Atlanta Newspaper

Stamford, CT-based Thomson InteractiveMedia (TIM), a provider ofonline advertising solutions, was selected by The Atlanta Journal-Constitution , a Cox...

View article
More Banks Will Go Online in '99
Marketing

More Banks Will Go Online in '99

27y Michael Pastore

More Banks Will Go Online in '99

Banks looking to increase their market share and retain customers are taking to the Internet, and will continue to do so in 1999. According to a repor...

View article
Developing A Privacy Policy
Marketing

Developing A Privacy Policy

27y Deborah Kania

Developing A Privacy Policy

This week, Deborah lets loose with one more go-around on privacy and one-to-one marketing. Herewith... a very comprehensive look at developing a priva...

View article
Lincoln Mercury Plans Campaign With Fox Market Wire
Media

Lincoln Mercury Plans Campaign With Fox Market Wire

27y Beth Cox

Lincoln Mercury Plans Campaign With Fox Market Wir...

New York City-based Fox MarketWire, an investor andbusiness news site, and Lincoln Mercury announced a cross-media advertisingcampaign promoting the n...

View article
IBM Unveils New E-business Advertising
Media

IBM Unveils New E-business Advertising

27y Beth Cox

IBM Unveils New E-business Advertising

IBM launched its latest e-businessintegrated marketing campaign--"e-business people"--with new creative work and the slogan: "People who think.People ...

View article
The Secrets to E-Commerce Success
Audience

The Secrets to E-Commerce Success

27y Michael Pastore

The Secrets to E-Commerce Success

The explosion of Internet commerce in 1998, especially during the holiday shopping season, proved that selling goods over the Internet is a viable bus...

View article
USWeb/CKS, BT to Provide Online Retail Consulting
Media

USWeb/CKS, BT to Provide Online Retail Consulting

27y Beth Cox

USWeb/CKS, BT to Provide Online Retail Consulting

BT (British Telecommunications plc) and USWeb/CKSare launching a consulting service for online shopping initiatives in theUnited Kingdom. Read More...

View article
i-traffic Selects AdKnowledge as Preferred Web Ad Server
Media

i-traffic Selects AdKnowledge as Preferred Web Ad Server

27y Beth Cox

i-traffic Selects AdKnowledge as Preferred Web Ad ...

AdKnowledge said thatNew York-based interactive direct marketing agency i-traffic signed a contract makingAdKnowledge its preferred ad serving technol...

View article
When Is The Problem Solved?
Marketing

When Is The Problem Solved?

27y Marsden Linder

When Is The Problem Solved?

When is web design effective? When is the problem truly solved? Marsden Linder tells all. Read More...

View article
1 1,629 1,630 1,631 1,632 1,633 1,702