Annually tipped as America's foremost advertising event, the Super Bowl's influence extends far beyond the shores of the US, and with 30-second spots ...
View articleSprinklr analyzed data from 18 retailers' social feeds, and ranked them based on impressions and engagement. The Home Depot was the clear winner, beat...
View articleYP is using search data to deliver real-time, cross-device ads based on local search history. The ads will appear on mobile even if customers search o...
View articleAs chief marketing officers (CMOs) spend more of their budgets than ever before on data and technology, the line between CMO and chief intelligence of...
View articleAlthough recent sub-zero temperatures in London could have attracted the polar beast, the ambling creature was far from its Arctic habitat, temporaril...
View articleClickZ is hosting its inaugural Content Takeover on data-driven marketing from Tuesday, January 27 to Thursday, January 29. See you there! Read More...
View articleThere's no avoiding it - selfies are here to stay. Here's how to embrace the selfie and use it to boost your marketing efforts. Read More...
View articleIn order to boost your company's return on investment, make sure you are focused on your customers' satisfaction. Read More...
View articleIt seems the social media giant is keeping its real-time bidding ad exchange FBX for now, but will likely downplay the importance of the platform. Rea...
View articleMany marketers have issues with their CRM software. Here are four things that may be bothering you and what you can do to fix the problem. Read More...
View articleAgent Gibbs from NCIS may never have developed an email marketing campaign, but his rules certainly can be applied to the industry. Read More...
View articleThe ads show the impressionist character Freddy (played by stand-up comedian Joseph Wilson), treating cinema-goers to free tickets whilst mimicking fa...
View articleBy remarketing leads, sales can reach higher into the funnel for an earlier human touch and marketing can build a stronger digital relationship with l...
View articleIn today's YouTube culture, the younger generation is influenced by its own set of "experts," including online celebrities and social media stars, and...
View articleProgrammatic platforms should help advertisers deliver performance at scale, but several proposed "fixes" are actually preventing the technology from ...
View articleIn light of the approaching fashion week fanfare, director Danny Sangra directs this short film for Mercedes-Benz which parodies various clichés ubiqu...
View articleThe social platform is urging its high-profile users to ditch the Facebook-owned app and instead use its own photo service. Read More...
View articleThis year looks a particularly exciting one for the digital world with emerging sectors ranging from wearable tech to fintech promising to make real s...
View articleUsing three-dimensional advertising technology by Cxense, Mazda Motors Norway is attempting to engage customers by deploying an ad that appears to mov...
View articleIt's the end of another week, you're tired, worn out and constantly fighting the battle against sleep. Well, you're not alone! Watch these little chil...
View articleThese four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts. Read More...
View articleTraditional social platforms are no longer the only option for brands. Check out these key ways that companies can embrace the owned, branded social c...
View articleThere's a big difference between selling and helping customers buy what you sell. Do you know what it is? Read More...
View articleAfter a 12-year long absence, the McRib is back! To celebrate the frivolity, McDonald’s has joined with Razorfish to make a mockumentary featuring fan...
View articleTo showcase the charmingly Australian, and beautifully divisive brown spread, Pizza Hut have created a commercial starring backpackers from around the...
View articleMicrosoft has become the latest tech giant to join the headset-clad gang, unveiling what it's calling "the next generation of computing", even going s...
View articleBeer company Anheuser-Busch is introducing a home delivery service for its popular Bud Light brand. The "Bud Light Button" is a new app that allows us...
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