The advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact...
View articleAlthough CRM systems can be extremely helpful in your marketing efforts, many marketers struggle to use them effectively. Read More...
View articleConsumers are more discerning than ever before, and in order to build a successful brand you need to work to earn their trust. Read More...
View articleCould LinkedIn advertising be an answer for brands that are "tapped out on Bing and AdWords"? According to founder of Righteous Marketing Robert Brady...
View articleIn the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their...
View articleIf you could build your ideal marketing conference, what would it look like? Well, now you have the chance to find out (and get a £150 discount into t...
View articleAfter surveying marketers and rating their businesses, Forrester Consulting found that those who qualify as modern marketers are more likely to exceed...
View articleTraditional trailers aren't enough anymore. Stunt viral's, such as the 'Devil Baby Attack', used to promote 'Devil's Due' has clawed in 48,204,575m vi...
View articleKeynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses that want to stay competiti...
View articleThere can be a huge discrepancy between what companies think they are promising and what customers actually receive. How can you fix this for your bra...
View articleThe addition of Google AdWords' custom affinity audiences allows marketers to target their audience even more specifically. Are you utilizing this too...
View articleA look at why some tweets catch on and why some business are killing it using Twitter. Read More...
View article“Niume is about sharing your ideas with like-minded people outside your usual connections, and helping you discover more from people who like the same...
View articleIn partnership with media agency Manning Gottlieb OMD, John Lewis wants to evolve its digital strategy to add value to the customer experience. Read M...
View articleAs you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media ...
View articleThis is a great opportunity for an ambitious Marketer at Senior Account Manager or Account Director level looking to develop their career with the IPM...
View articleUsing findings from a study on movie trailers, marketers in other industries can learn how to outsmart their competition, maximize online buzz, and bo...
View articleIn advance of his session at ClickZ Live Chicago, Cisco's Brendan O'Brien talks about how marketers should be thinking about location-based services a...
View articleTeaser campaigns have always been popular, but the ability to push these kind of campaigns on social media is drumming up even more interest. Read Mor...
View articleIn a bid to promote its dentistry services, Bupa has released an adorable adventure film featuring the tooth fairy and - you. Read More...
View articleMcDonald’s is poised to launch 14,500 Facebook pages in a bid to connect every US outlet to customers through social media. Read More...
View articleEmail marketers have largely missed out on the opportunities presented by content marketing. Here are five ways to build a successful marriage between...
View articleWill Ello's closed, data-protected model mean changes for the social advertising landscape? Read More...
View articleCurrent attribution models often provide an inadequate prediction of future success. Here's a new way of looking at keyword attribution that may just ...
View articleIf your brand needs a bit of publicity, come up with a good enough stunt, film it, and it will go viral - like The North Face, in South Korea. Korean ...
View articleThailand might be best known for its beaches, but it also has a rich and innovative digital marketing space. Read More...
View articleAdvertising technology company Amobee has initiated dynamic 3-D mobile ads for better engagement, but are 3-D ads suitable for every brand? Read More...
View article