As the Internet continues to evolve with the adoption and expansion of gTLDs, chief executives need to be prepared to evolve along with it. Here are t...
View articleSales and marketing teams need to be in alignment, like an efficient rowing team, in order to maximize revenue, streamline efficiency, and impress pro...
View articleData-onboarding is poised to revolutionize the digital marketing space. But you must have the appropriate rights to use "your" data in third-party cha...
View articleThis second piece from ClickZ Training takes a look at some of the factors that are pushing marketing toward the forefront of digital change in organi...
View articleNielsen Online Campaign Ratings, a hybrid video metrics system, is now backed by a 100 percent audience guarantee from Unruly in order to assure adver...
View articleThe tech giant is trying out a new way of targeting both mobile Web visitors and mobile app users, something they should have done much earlier in the...
View articleIn order for marketers to get their message across, they need more than data - they need to give clients new insights about their consumers, their bus...
View articleMarketing automation tools allow marketers to identify and target potential customers when they need it most, leading to higher engagement rates and u...
View articleAs the digital world continues its uncompromising consumption of commerce, the end of the paper receipt could be nigh, as a Kickstarter campaign seeks...
View articleThe duration of video ads shouldn't be determined by the size of the screen but instead by the context and how the brand's content is likely to be rec...
View articleHere are 10 things to ask on social media in order to achieve a better engagement rate among your customers, because without engagement you have next ...
View articleBrands that engage in organic social media strategies can better engage with their audiences and develop more meaningful connections. Here's how to de...
View articleThe brand’s five-part video series starring NFL quarterback Cam Newton demonstrates how an athlete's popularity can propel a brand's content marketing...
View articleWhat happened in your last meeting at work? Who made the decisions? How were they made? Were they made, God forbid, with just the HIPPO? If you’re con...
View articleLevi’s has unveiled a new campaign, the Live in Levi’s Project, which combines storytelling with social media and e-commerce in an interactive video. ...
View articleFor the red-blooded and adventurous heterosexual man out there - Red Bull's latest stunt film will probably not disappoint. Read More...
View articleTags allow marketers to conduct precise data collection and without them the analytics process can devolve into chaos. So, are you still bored with ta...
View articleWhen you make decisions as a marketer, each one is an investment decision. It might be an investment in time, it might be an investment in money, or i...
View articleThe luxury retail magnate, Net-a-Porter, is launching its first ever digital out-of-home campaign which will display global online sales in real-time....
View articleYour email marketing strategy shouldn't be an afterthought. It should be planned and executed in the same way as other channels in order to achieve a ...
View articleLevi’s are tapping into the image conscious Millennial market by constructing an arty user-populated site, showcasing how people #LiveInLevis. Read Mo...
View articleIs a customer relationship management system on the horizon for LinkedIn? If so, what would it look like, and how should other CRM vendors prepare to ...
View articleHotel marketers should make sure to understand the different stages of a user's search behavior, as well as the different devices users could potentia...
View articleThe social platform says its new tools will allow advertisers to select objectives and see recommended formats, as well as only pay for actions aligne...
View articleNow, when users receive a pin, they can reply with a message or send a pin back. Industry insiders say this feature adds another layer to Pinterest’s ...
View articleSalesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all in...
View articleSprint has partnered with Roadtrippers to plot a summertime road trip for its Frobinson framily, but experts say the campaign's goals and ROI potentia...
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