Many marketers think the benefits of marketing automation are straightforward. But is implementing an automated marketing solution really that simple?...
View articleWe no longer have to counterfeit in the digital marketing world - let's break the rules. That's what the Internet is for. Read More...
View articleWho would have thought a gnome could reveal so much about a supermaket? Meet Gavin, Asda's latest weapon in the big brands price war. Read More...
View articleOnce upon a time Greg emailed his line manager at Arcadia Group requesting annual leave - what ensued was an email storm, followed by a Twitter storm,...
View articleThe addition of Business Insights to Pinterest will allow marketers to better determine which of their pins are really driving traffic and which of th...
View articleThe World Cup is an unparalleled opportunity for marketers, as it has more interest on Google Search than the Super Bowl, the Olympics, and the Tour d...
View articleIn order to improve both brand awareness and reputation, an employee advocacy program is the golden ticket. Read More...
View articleGoogle's Conversion Estimator for AdWords gives marketers a better way to understand the way conversions happen in the multi-device, multi-screen mark...
View articleThe leak of the newspaper's Innovation Report means that every publisher now has an opportunity to improve, or at least be aware of the state of publi...
View articleAs digital marketers, we must think of sales as part of our jobs, too. Here are three key objectives to help focus your efforts. Read More...
View articleBy leveraging the wealth of social content on Instagram, Adidas will incorporate consumers’ digital experiences into its new line of sneakers. Read Mo...
View articleRocket Fuel, a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced integrations with video a...
View articleThe new features based on Klout technology will allow Lithium to accelerate its move into providing consumer insights to its customers. Read More...
View articleGroupon's new Gnome service is a customer relationship management tool, a point-of-sale system, and, someday, a local ad platform all in one. Read Mo...
View articleMcDonalds is launching a global World Cup digital campaign involving smartphones and its infamous fry boxes in a brand first. Read More...
View articleConsumers are everywhere, hopscotching from one medium to the next. And brands are eager to be there when they arrive. Read More...
View articleBuilding a community doesn't happen overnight, but these seven essentials serve as a solid foundation for companies committed to growing a long-term h...
View articleHere is a collection of 10 harmful, but preventable, things you shouldn't be doing as a digital analyst. Read More...
View articleBrands often plaster the same content across all marketing channels with little thought to relevance, strategy, or how it all fits. What brands need t...
View articleConnect with your customers first by expressing the "why" of your story, the emotional side of things. Then, let them know the "how" and the "what" yo...
View articleHow will those in the digital marketing ecosystem be affected by YouTube's acquisition of Twitch, the leading gaming platform? Read More...
View articleAdobe's new enhancements, including predictive analytical capabilities and Live Stream, are among the innovations that have prompted such rapid change...
View articleNew figures from Unruly show that more and more of an online video's shares occur in the first three days of its launch. Read More...
View articleWhen it comes to leads, it's best to focus on quality over quantity. Here's how to ensure you're getting the best-quality leads for your brand. Read M...
View articleNissan has raised the curtain on its the new Nissan Pulsar model - calling on the applause of the YouTube audience to help unveil the interactive onli...
View articleNew services allow brands to develop integrated solutions with existing and new social media, creating branded social platforms. Read More...
View articleCoca-Cola have created an ad comprised entirely of short video clips made by fans (apart from a couple of animations). The ad, the first user-generate...
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