UK charity Comic Relief has selected mobile engagement company OpenMarket to power text donations for its 2014 Sport Relief fundraising campaign. Read...
View articleAs streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with sub...
View articleA recent study found that among cart-abandoners, those who frequently purchased online and those who rarely purchased wanted to be marketed to in diff...
View articleIn a bit to promote the launch of the latest series of Top Gear in 11 different international locations, a new digital campaign from Realise and BBC W...
View articleHere are six ways to improve mobile search interaction and keep users coming back to your site, such as keeping your design simple and using infinite ...
View articleThe multi-channel effort includes Twitter, Facebook, Pinterest, and Instagram and is meant to embody the brand’s "Live Young" philosophy. Read More...
View articleIt may be the worst season for Manchester United, but the club saw its largest weekly Twitter fan growth with the $62 million signing of Spanish midfi...
View articleBreakthrough Breast Cancer has launched its first social media fundraising campaign, the ‘Change Challenge,’ which encourages users to post a photo or...
View articleIsobar U.S. co-CEOs, Geoff Cubitt and Jeff Maling, attempt to predict the biggest trend in marketing for the next 10 years. Read More...
View articleHere is a list of easy-to-implement opportunities to connect strategies from other channels to search marketing initiatives, and vice versa. Read More...
View articleCancer Research UK has released a new smartphone game, Play to Cure: Genes in Space, which will let users help scientists unravel gene data to find th...
View articleHow the NFL treats its team owners can give insight into how small businesses should tackle customer relationship management. Here are five tips. Read...
View articleCan Facebook's own advertising and promotion products be beneficial for local businesses? Here's a look at one business' campaign, and the results. Re...
View articleWith programmatic channels, publishers can now access, aggregate, and control the quality of display and video ads on their sites, improving the diver...
View articleA study showed that 78 percent of salespeople using social media platforms such as LinkedIn, Twitter, and Facebook outsell their peers - but why? Read...
View articleThe former ad network launches its demand-side platform and is optimistic that performance advertisers will continue to invest heavily in remarketing ...
View articleLinkedIn has acquired job-matching and data insight start-up, Bright, in a $120m deal. The move is thought to be a step closer in assisting the social...
View articleSmirnoff launched the Guiltless Pleasures Pinterest Contest in an effort to promote its new vodka flavor, Sorbet Light Pineapple Coconut. Read More...
View articleThe run-up to the Winter Olympics has been anything but smooth sailing for Russia, whose anti-gay propaganda laws have left many in the West calling f...
View articleThe coffee company asked Pinterest fans for inspiration for a new coffee blend and it is celebrating the launch with a living Pinterest board at the M...
View articleA look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did ...
View articleOnly two days after the launch of its Men Vs. Prostate Cancer movement, Prostate Cancer UK had already reached its sign-up target. After seven, it had...
View articleThe popularity of marketing automation is rising, but some people are failing at their implementations -- here are a few of the top reasons why. Read ...
View articleA grab bag of thoughts about Microsoft's new chief executive, the Super Bowl ads, and the push in fashion and beauty advertising and publications to g...
View articleA look at agencies' fundamental challenges with digital competency and talent management, plus three top tips to right the ship and fix it. Read More...
View articleHow will the Internet of Things impact digital marketers over the forthcoming year and where will we see the biggest changes? ClickZ asked a number of...
View articlePandora is giving a boost to its discovery experience with a streamlined open music submission process. It's all about user acquisitions, as its ad-ce...
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