February starts with a series of promotions and hires in the digital marketing industry, including a new Microsoft chief executive and the next YouTub...
View articleCross-channel mass media conglomerate Clear Channel, and Horizon Media, the media services agency, have partnered in the U.S. in a $100 million deal t...
View articleRecent research carried out by scientists studying the effect of emotion on whether videos go viral has proved beyond doubt that the more buttons mark...
View articleTwitter’s market cap fell back to earth this morning, shedding more than 21 percent of its value on the heels of a $511 million net loss. Meanwhile, a...
View articleThe brand is celebrating its 50th anniversary –- and the 50th birthday of its mascot –- with digital content including a new Tumblr and a musical YouT...
View articleRapt Media's immersive, interactive video format provides not only a new form of storytelling but also an opportunity for brands, advertisers, and mar...
View articleAs TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Read More...
View articleA new study from McKinsey cites email's dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acqui...
View articleWe want to make sure our readers stay up to date with all the hottest industry developments, so we're now offering new opportunities to awesome busine...
View articleA detailed analysis of how word choice in education pay-per-click ads can impact campaign success, with a look at performance across PCs, mobile, and ...
View articleA look at why personal engagement with brands matters, and my wish list for where digital marketers should focus more attention on in 2014. Read More...
View articleGoogle, Microsoft, and other companies will work closely with the Internet Advertising Bureau (IAB) to provide education and solve issues regarding pr...
View articleThough somewhat overshadowed by Microsoft's appointment of Satya Nadella as CEO, the news of the company's $15 million investment in Foursquare, along...
View articleThe 'detour' is a Google-Maps-based virtual test drive aimed at consumers who are researching cars online and will allow them to experience the 2014 N...
View articleThe brand’s "Smellcome to Manhood" campaign includes "Internetervention" and "Mom Song" videos with more than 25 million views. Read More...
View articleMedialets, the mobile and tablet ad platform for advertisers and brands, is launching its new ad server for mobile, having already secured the green l...
View articleIBM is increasingly using data insights from its legendary research labs to inform its customers' design, customer interaction, and business strategie...
View articleWhen it comes to love and email, best practices for achieving results (i.e., long-term commitment) are surprisingly similar. Here are 10 tips for insp...
View articleBy building on the concept of conquesting, and expanding our use of location to compete and connect with consumers, we can potentially create more val...
View articlePutting yourself on the Web might seem easy, but it's hard to be successful when launching any online brand. Here are three tips to help ensure your s...
View articleHow will SEO in 2014 be different from 2013? What do we need to do to overcome future update issues? Here are six things every SEO professional should...
View articleRetargeting is a favored tool of marketers, and its use is on the rise. An increase in spending for retargeting should translate to measureable brand ...
View articleSome people say social media is killing our language, but others argue it's simply changing the ways in which we use language to express ourselves. Ho...
View articleFive ways advertisers are using remarketing to drive performance, including monitoring the recency, frequency, and expected monetary value of users. R...
View articleHas it really been 10 years? ClickZ looks at 10 defining moments of the world's largest social network. Read More...
View articleShoppers are bypassing major brands for product recommendations, instructional guidance, and social engagement from thousands of beauty personalities ...
View articleMicrosoft has named Nadella as the company's third chief executive in its history. Additionally, Bill Gates will step down as chairman and move into a...
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