Two years ago, the Chango Retargeting Barometer pointed to an industry on the way up. New survey results reveal that retargeting is now flying high. R...
View articleThe holiday shopping season in 2013 is the full-on first for mobile as we move beyond early adopters and reach critical mass. Is your brand ready for ...
View articleWith increasing popularity for using trading desks in Asia, advertisers should start examining closely how it works and whether you should consider go...
View articleWhich do you think will survive and which would you rather be a part of? Read More...
View articleThe November 12 concert in New York’s Union Square, which is part of GE’s year-long Brilliant Machines campaign, also includes a livestream on Spotify...
View articleYahoo and Starcom yesterday revealed they have teamed up to make the digital video experience more personalized and relevant. Read More...
View articleHere are a few nuggets harvested from the B2B lead generation panel at SES Chicago, courtesy of Michelle Killibrew, program director, strategy & s...
View articleBrands and agencies looking to share and discuss their services with a wider industry collective may be interested to hear that the .rising team will ...
View articleVindico says video publishers may be playing hide-and-seek with your ads. Read More...
View articleA recent big data report by Rocket Fuel reveals that although big data can translate consumer behavior into increased sales, it is not used sufficient...
View articleIf you have a website you want people to actually read, how do you optimize your text so visitors are less likely to pass over it? It turns out some v...
View articleInfiniti’s roughly 15-minute video includes about five calls to the viewer, who, in turn, impacts the outcome of the story based on whatever he or she...
View articleWith the remarkable speed at which social is growing as an advertising channel, 2014 is destined to be a big, big year, not just in revenue growth or ...
View articleSEO is undergoing significant change. Here are several sensible and logical things marketers can do today to mitigate the effects of encrypted search ...
View articleExperience mapping is an essential new discipline for marketers. Here's why. Read More...
View articleAdobe has released new mobile services as part of the Adobe Marketing Cloud. The new service is fully integrated with both Adobe Analytics and Adobe T...
View articleThe partnership, along with Young Hollywood, will result in ten videos leading up to the premiere of the second movie in the Hunger Games trilogy. Rea...
View articleTrucks just ain't good enough anymore it seems, as reports circulate that the number one brand on Facebook is set to launch a new ad that promotes goo...
View articleGood news for all you digitally savvy professionals out there - new data has revealed that the number of UK employers seeking digital marketing freela...
View articleApps and push messaging will play an increasingly important role in mobile marketing. Use these six criteria as a core part of your evaluation process...
View articleMost consumers have no idea why or how they are served digital ads based on their location or searches. However, everyone benefits from strong custome...
View articleWhether a teenage boy picks his date up in a shiny Mercedes or a limping Yugo, acting like he drives a Mercedes can pay big dividends. Dates — and cus...
View articleUse this time to evaluate 2013, build a strong case for investments (particularly in technology, skills, data and customer-focused campaigns) and you ...
View articleCan social media replace search? Consider these 6 steps to deploy and manage your search and social projects. Read More...
View articleTwitter closes its first trading day with a value of nearly $25 billion, raising as much as $2.1 billion from its initial public offering. Read More...
View articleCoca-Cola's Christmas advert? Pfft, vans are so 2005, guys. The hotly anticipated John Lewis Christmas adverts of recent years seem to drum up the mos...
View articleBurberry’s new Christmas campaign, entitled ‘Burberry with Love’, will utilise social media sites Twitter and Instagram, as well as Chinese sites Sina...
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