The brand wants Honda fans to submit their stories on a new website and use the hashtag #StartSomething as an extension of its Honda Loves You Back ca...
View articleEmail is a big data business; we collect, store, append, score and segment a lot of information. Has email marketing been left behind in the big data ...
View articleConsider these tips to optimize your email campaigns for search engine results. Read More...
View articleWith "a voice that could make a wolverine purr and suits so fine they made Sinatra look like a hobo", it's no wonder brands are looking to get involve...
View articleMake social media your new best friend and you'll find it a powerful tool in getting your content noticed. Here's how. Read More...
View articleDiscoverAmerica.com now plays host to an interactive map which plays short videos looking at major US sports teams and where games take place across t...
View articleThe company is hoping to establish a ‘Starbucks currency’ via its rewards scheme that can be used across multiple platforms, thus growing customer loy...
View articleThe installation includes an intelligent vending machine at a Bryant Park Subway station and encourages women to use the hashtag #BringYourBold to tal...
View articleEach step in the full marketing funnel tells a story with a set of data behind it. Become more effective at selling your spend to your CEO with these ...
View articleAs the cookie wanes, we now have data systems and science that allow us to leverage multiple sources of data to gauge audience propensity, build robus...
View articleOur focus in producing content should be, first and foremost, what benefits the needs and desires of our audience. When that happens, content becomes ...
View articleIn a follow-up to his article New Research Defines the Buyer's Journey in 3 Steps, ClickZ columnist Mathew Sweezey from Salesforce digs deeper into th...
View articleA new digital marketing apprenticeship qualification, led by Agilisys Arch and developed “by employers for employers”, has received the green light fr...
View articleI'll walk you through the Facebook and Twitter offerings to help you decide where to invest that budget you managed to eke out for a social retargetin...
View articleNew research from Lithium Technologies shows that more than 70 percent of Twitter users expect a response from a brand they've tweeted within one hour...
View articleNew research from Gigya shows that although Facebook remains the dominant social login, Google+ is making gains in North America, Europe, and for e-co...
View articleThe interactive experience creates so-called Passion Portraits and illustrates shared Facebook likes in support of its 2014 Versa Note model, which th...
View articleCheck out these top performing terms to use in email subject lines, SMS, social media and in your landing page call to action to increase conversion. ...
View articleToo often, personas are written as flat narratives, with no emotional hooks for our team members to understand them. Columnist Bryan Eisenberg explain...
View articleCustom Audiences is a way for brands to upload their own email address list and create just that, a "custom audience" or group of people they can spec...
View articleClassic media sellers are evolving to compete in today's big data market. Columnist Alan Cutter explores the expended role of the sales professional i...
View articleLeapfrogging ahead of its peers in developed markets, brand advertisers in China are pushing new frontiers and setting standards in online TV best pra...
View articlePinterest is adding ‘related pins’ to users’ home feeds, in a bid to improve its discovery features and pin-based recommendations. Read More...
View articleMobile accounted for 49 percent of Facebook's revenue, pushing net income to $425 million on $2.02 billion in revenue during the last quarter. Read Mo...
View articleThe website of Ryanair, Europe's most popular airline, which many have dubbed 'the worst website in the world', will undergo vast improvements from No...
View articleMore than half of marketers say that their digital campaigns were the product of trial and error. But is it good enough to base a whole campaign on a ...
View articleThe Halloween campaign asks fans and followers to tell the beef jerky brand how they would #tricksasquatch or #treatsasquatch. Read More...
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