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View articleFraud in digital advertising runs rampant, yet few advertisers are able to combat it in a meaningful way. Dr. Augustine Fou shares steps advertisers c...
View articleRecent changes in organic and paid search marketing call for adjustments in your strategy. See what's changed and what you can do to stay ahead of the...
View articleFraudulent or fake display-ad impressions account for as much as 30% of all online traffic today, according to new research from MdotLabs. Read More...
View articleTravelers and National Parks fans are seeking information elsewhere since all federal social accounts went silent as a result of the government shutdo...
View articleYelp has introduced a new cost-per-click (CPC) program for its enhanced listing option. These programs are offered on a 6- or 12-month initial term. R...
View articleTealium AudienceStream launches to equip marketers with tools to send their audience data to specific vendors spanning multiple categories, including ...
View articleAccording to a new report from marketing network experts Affiliate Window, the number of consumers buying items via their handset is on the rise. Sept...
View articleTime is running out, but the opportunities are great for tech savvy retailers looking to innovate and experiment this holiday season. Read More...
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View articleLearn how Inbound Marketing is making a huge impact in eCommerce and discover ways to start making that impact in your shop. Read More...
View articleIn a bid to combat falling pub sales and growing competition, a number of innovative beer brands have taken to the internet to drive buzz for their pr...
View articleAs smart TVs begin to connect the in-home experience to the web, brand gTLDs have the power to deliver this same market-based solution through the int...
View articleSixty-seven percent of top brands are now using Instagram, which they see as a great platform for reaching new, younger, tech-aware audiences. Here ar...
View articleA much-loved hero from one of the most quoted films of all times, 'Anchorman: The Legend of Ron Burgundy', has publicly endorsed Chrysler’s new 2014 D...
View articleThe new Converged Media report, the culmination of a series of consumer and marketer surveys by London-based agency Seven. Read More...
View articleFor two weeks, visitors to Kraft’s Noodle Reunion site can potentially receive free Macaroni and Cheese – if they have the right last name. Read More...
View articleYou need to write content that will actually sell. Here are 5 tips to write headlines worth testing. Read More...
View articleGoogle is encrypting all keyword-level organic search data. Here's how marketers can deal. Read More...
View articleIt’s one of the most maddening conundrums of social marketing: “I have great content. I’m promoting it. But no one clicks through to...
View articleUse these key elements of attribution models to ensure your email marketing, social, advertising and other initiatives are valued correctly. Read More...
View articleCustomers are nothing like our parents; they won't put up with one-sided relationships, poor conversation or constant demands for their money. Read Mo...
View articleEverything media, it seems, is either birthed to kill or exists only until it can be killed. Yet online video doesn't have to be the death angel to te...
View articleGoogle AdX exec discusses how marketers are leveraging first-party and third-party data in the region, including the infrastructure available to suppo...
View articleShelley Zalis, CEO of Ipsos Open Thinking Exchange, explains to ClickZ how Chanel's wisdom inspired her to create the 'Ipsos girls lounge', a social p...
View articleGoPro's marketing and advertising team deserves a round of applause for the video company's latest campaign video, which features a fireman with a HD ...
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