When you have a data tree showing behavior from send through conversion it makes the analysis much easier. Read More...
View articleWhether you're interested in the habits of this particular age-group or are a Millennial yourself, data gleaned in a new report by Concentric Marketin...
View articleIt's becoming apparent to agencies and clients in Asia that it's not just about having a large social media presence but content matters. So how do we...
View articleWorking with artists the brand says "[define] the cultural zeitgeist," Transform Today – which includes a series of videos - is not just a campaign, b...
View articleNivea has launched a social media campaign just in time for London Fashion Week for its new limited edition range of Nivea Soft moisturiser pots, desi...
View articleTwitter has finally confirmed the rumours of a planned Initial Public Offering (IPO). The microblogging service fittingly revealed the news that share...
View articleTwitter announced its plan to go public late yesterday afternoon, but shared little else about its finances or strategy with would-be investors. Read ...
View articleSEO marketers relish the opportunity to increase spending, but when it comes time to make their case in the boardroom they often get stuck in the weed...
View articleThe greatest and most valuable asset of any company is that of the customer relationship, and marketers have the clearest path to that. Read More...
View articleFor short-term crisis situations, PPC search can be a great tool for both pushing down negative elements in a SERP and facilitating distribution of a ...
View articleMaintaining a multi-platform mobile app can quickly become a nightmare, and building/maintaining this app is certainly not "rapid" by any stretch of t...
View articleIsn't it time that we came together as an industry to create a positive sense of awareness for our industry? Read More...
View articlePutting engagement to work for your brand on mobile video. Read More...
View articleProducing quality content is expensive but here are five steps to get you started. Read More...
View articleThe challenge asked designers to create dresses from inedible items found at Subway restaurants. Read More...
View articleThe campaign, which attempts to make softness relevant to users outside its existing fan base, uses social elements to determine future billboard cont...
View articleThe former global CMO of Eastman Kodak shared his vision for marketing in the digital age while denouncing the obstructionists who block and evade cha...
View articleContent curation is about adding value, not getting a quick marketing fix. Read More...
View articleFor now, I just want one thing: the ability to turn off ads for a specific product. Read More...
View articleTake a look at this videographic created by Uberflip, which takes a look at the state of video as a cross-platform marketing tool and highlights why b...
View articleIf you take these three fundamental understandings of the buyer's journey, you can easily increase your engagement rates with targeted content and ema...
View articleConsider this approach in using social media to brainstorm new content ideas for your site. Read More...
View articleClickZ announced the winners of its first ever Hall of Fame awards during a champagne reception at SES San Francisco. The awards recognize individuals...
View articleThe effort kicked off the NFL season in conjunction with Fox Sports and resulted in about 1,400 tweets. Read More...
View articleRates have been measured, studies produced, cries of doom heard, and questions raised since the rollout of Gmail inbox tabs in mid-July. But what has ...
View articleFacebook has rolled out new News Feed ad unit formats to most, if not all, Facebook advertisers. Here's an overview of the new ad unit, how it changes...
View articleA good brand drumbeat can live seamlessly within the variety and diversity of opportunistic social content and not necessarily restrict you from devia...
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