Zillow's Bundled Ad Offerings Helped Lift Revenue 74% in 2010
Display Advertising

Zillow's Bundled Ad Offerings Helped Lift Revenue 74% in 2010

15y Anna Maria Virzi

Zillow's Bundled Ad Offerings Helped Lift Revenue ...

Real estate site sees stronger growth in bundled ads for agents than in display advertising. Read More...

View article
AOL Video Reach Explodes in March
Data insights

AOL Video Reach Explodes in March

15y Jack Marshall

AOL Video Reach Explodes in March

Huffington Post acquisition helps boost AOL's video audience, as Google continues to dominate the space. Read More...

View article
Possible Facebook Commenting Change Worries Pharma Marketers
Social

Possible Facebook Commenting Change Worries Pharma Marketers

15y Kate Kaye

Possible Facebook Commenting Change Worries Pharma...

Facebook appears to be planning to prevent comment disabling on Pages, the platform used by all sorts of brand advertisers. Read More...

View article
In Email Marketing, First Impressions Matter More Than You Know
Advanced Email Marketing

In Email Marketing, First Impressions Matter More Than You Know

15y Ryan Deutsch

In Email Marketing, First Impressions Matter More ...

Email marketers need to reinvest in the front end of the customer lifecycle and focus on setting the tone for the ongoing email relationship. Read Mor...

View article
The Girl Scout Hispanic Marketing Playbook: 'Be Prepared'
Marketing

The Girl Scout Hispanic Marketing Playbook: 'Be Prepared'

15y Giovanni Rodriguez

The Girl Scout Hispanic Marketing Playbook: 'Be Pr...

It takes more than language and technology to engage Hispanics. Read More...

View article
Calculating the Value of a Review Shared on Facebook
Social

Calculating the Value of a Review Shared on Facebook

15y Cathy Halligan

Calculating the Value of a Review Shared on Facebo...

Three steps for increasing the number of "shares" to Facebook. Read More...

View article
Organic Search Traffic Data: Are You Looking at the Right Numbers?
Asia

Organic Search Traffic Data: Are You Looking at the Right Numbers?

15y Motoko Hunt

Organic Search Traffic Data: Are You Looking at th...

Consider these five key points to understand and optimise your search data. Read More...

View article
Google Readies Behavioral Ads in Mobile Apps
Data insights

Google Readies Behavioral Ads in Mobile Apps

15y Jack Marshall

Google Readies Behavioral Ads in Mobile Apps

The company will tie user behavior to unique device IDs collected from iOS and Android handsets. Read More...

View article
Groupon Purchases Pelago, As Whrrl Dissipates
Social

Groupon Purchases Pelago, As Whrrl Dissipates

15y Christopher Heine

Groupon Purchases Pelago, As Whrrl Dissipates

Daily deals company appears primed to become more geo-social. Read More...

View article
Yahoo Flips Decision on Data Retention Time
Search

Yahoo Flips Decision on Data Retention Time

15y Kate Kaye

Yahoo Flips Decision on Data Retention Time

The company will now keep users' search data for 18 months, reversing a 2008 decision to limit it to 90 days. Read More...

View article
Wal-Mart Buys Kosmix, Looks to Social Commerce Future
Social

Wal-Mart Buys Kosmix, Looks to Social Commerce Future

15y Christopher Heine

Wal-Mart Buys Kosmix, Looks to Social Commerce Fut...

Retailing giant acquires platform that focuses on social media data. Read More...

View article
Mobile Ad Streamlining Fuels National Buys for Gannett Digital
Media

Mobile Ad Streamlining Fuels National Buys for Gannett Digital

15y Kate Kaye

Mobile Ad Streamlining Fuels National Buys for Gan...

Gannett today reported a 12 percent boost in its company-wide digital revenues in Q1 2011. Read More...

View article
5 Behavioral Insights You Can Learn From Search Funnels
Search

5 Behavioral Insights You Can Learn From Search Funnels

15y Ron Jones

5 Behavioral Insights You Can Learn From Search Fu...

Learn how to find search funnels in Google AdWords to better understand your target audience and their online behavior. Read More...

View article
Creating Effective - and Profitable - Birthday Emails
Email

Creating Effective - and Profitable - Birthday Emails

15y Jeanne Jennings

Creating Effective - and Profitable - Birthday Ema...

Learn from NHL and create a personalized email that will really engage the birthday girl. Part one in a three-part series. Read More...

View article
Insights on Gleaning Insights
Automation

Insights on Gleaning Insights

15y Stephanie Miller

Insights on Gleaning Insights

A marketing department that understands and optimizes processes and data utilization can significantly outperform one that does not. Read More...

View article
Are Advertising Networks Supporting Piracy?
Marketing

Are Advertising Networks Supporting Piracy?

15y Pace Lattin

Are Advertising Networks Supporting Piracy?

Networks that allow advertising on "torrent" and "warez" sites facilitate intellectual piracy. Read More...

View article
Marketing Landing Pages to Non-Humans
Asia

Marketing Landing Pages to Non-Humans

15y Matt Harty

Marketing Landing Pages to Non-Humans

Spiders, crawlers, and bots are the gatekeepers for search engines and here's why marketers should consider them to improve your campaign performance....

View article
Wrigley Brand Uses Twitter to Push Coachella Live-Stream
Data insights

Wrigley Brand Uses Twitter to Push Coachella Live-Stream

15y Christopher Heine

Wrigley Brand Uses Twitter to Push Coachella Live-...

5 Gum runs Promoted Trend to drive traffic to YouTube channel for music festival. Read More...

View article
Major Ad Providers Join European Self Regulation Initiative
Data insights

Major Ad Providers Join European Self Regulation Initiative

15y Jack Marshall

Major Ad Providers Join European Self Regulation I...

IAB Europe officially unveils behavioral self-regulatory framework, adopted by major ad firms. Read More...

View article
Candy Brand Gets 'Sweet' Likes on Facebook
Social

Candy Brand Gets 'Sweet' Likes on Facebook

15y Christopher Heine

Candy Brand Gets 'Sweet' Likes on Facebook

Topps' new candy attracts 12,600 "likes" in less than half a day. Read More...

View article
Yahoo, Bing Search Alliance Makes No Progress in March
Data insights

Yahoo, Bing Search Alliance Makes No Progress in March

15y Jack Marshall

Yahoo, Bing Search Alliance Makes No Progress in M...

Pair loses ground versus market leader Google, when measured by share of U.S. searches. Read More...

View article
Execs & Accounts: Facebook, Quantcast, Performics
Marketing

Execs & Accounts: Facebook, Quantcast, Performics

15y Amara Mastronardi

Execs & Accounts: Facebook, Quantcast, Performics

New strategies at Mediabrands and McCann Erickson, new sales SVP for Quantcast's ad targeting business. Read More...

View article
Sierra Club Sows Young Supporter Base Through Video
Media

Sierra Club Sows Young Supporter Base Through Video

15y Kate Kaye

Sierra Club Sows Young Supporter Base Through Vide...

A video-centric internship contest is introducing the group and its focus on preserving nature to younger people. Read More...

View article
Why (Some) Digital Marketers Don't Get Social Media
Marketing

Why (Some) Digital Marketers Don't Get Social Media

15y Anna Maria Virzi

Why (Some) Digital Marketers Don't Get Social Medi...

Traditional marketers may be better prepared for social media marketing. Here's one theory. Read More...

View article
Knock, Knock, It's More Channels Than We Thought
Analytics

Knock, Knock, It's More Channels Than We Thought

15y Jack Aaronson

Knock, Knock, It's More Channels Than We Thought

Are we missing an important element of the personal touch when we are designing a multi-channel approach that doesn't include real human contact? Read...

View article
SEMPO Shows Facebook and Mobile as Key Growth Areas for PPC
Paid Search

SEMPO Shows Facebook and Mobile as Key Growth Areas for PPC

15y Kevin Lee

SEMPO Shows Facebook and Mobile as Key Growth Area...

A look at the 2011 SEMPO State of Search Marketing Report. Read More...

View article
Social Search: From Drawing People to a Brand to Bringing the Brand to Them
Asia

Social Search: From Drawing People to a Brand to Bringing the Brand to Them

15y Ashok Lalla

Social Search: From Drawing People to a Brand to B...

Brands need to take a new approach to search optimisation; here's how. Read More...

View article
1 510 511 512 513 514 1,702