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View articleNike+ is a good example of how marketers must think beyond producing a campaign microsite to build platforms that will drive customer loyalty towards ...
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View articleHow Groupon Japan's sales dipped since the Osechi incident and what it could have done to manage its search results. Read More...
View articleSenator Al Franken, a Democrat from Minnesota, has been chosen to head up a new Senate privacy subcommittee. Read More...
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View articleThe basics of price testing and a framework for how to approach it. Read More...
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View articleHandset makers RIM and Samsung join LocationPoint mobile ad network. Read More...
View articleMicroblogging, product placement, and location-based services are going to be some of the big trends for this year. Read More...
View articleAfter social media users expressed anger concerning different prices at two FTD sites, Groupon killed the deal. Read More...
View articleAlong with Jackie Speier's "Do Not Track Me Online Act of 2011," fellow Democrat Bobby Rush has re-introduced his own online privacy bill. Read More...
View articleIncreased adoption of the Windows Phone 7 platform could present advertisers with more opportunities to reach users via mobile devices. Read More...
View articleTime spent on Web-based e-mail suffered a walloping 59 percent drop among 12- to 17-year-olds. Read More...
View articleA close look at how "Certifiably Jonathan" ads have been targeted on the social site. Read More...
View articleThe Associated Press wants to replicate the tried-and-true success of print circulars. Read More...
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