Beltway Battle Could Have Implications for Do-Not-Track
Data insights

Beltway Battle Could Have Implications for Do-Not-Track

15y Kate Kaye

Beltway Battle Could Have Implications for Do-Not-...

A battle over leadership of a key U.S. House committee is bound to have implications for online advertisers. Read More...

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Who Are the Main Players in Mobile Search in China?
Asia

Who Are the Main Players in Mobile Search in China?

15y Richard Mabey

Who Are the Main Players in Mobile Search in China...

With total revenue from mobile Internet users in China expected to reach up to 2 billion yuan by 2012. Here's an overview of key mobile search players...

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Agency Groups Predict Strong Online Ad Growth for 2011
Marketing

Agency Groups Predict Strong Online Ad Growth for 2011

15y Jack Marshall

Agency Groups Predict Strong Online Ad Growth for ...

GroupM and ZenithOptimedia forecast healthy year for digital ad spending. Read More...

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Social Entertainment Firm GetGlue Secures $6 Million
Marketing

Social Entertainment Firm GetGlue Secures $6 Million

15y Lisa Lacy

Social Entertainment Firm GetGlue Secures $6 Milli...

Round, led by Time Warner Investements, will be used in part to launch a social entertainment platform. Read More...

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Offline Media Translates Into Online Buzz
Search

Offline Media Translates Into Online Buzz

15y Lisa Buyer

Offline Media Translates Into Online Buzz

Online PR lessons learned from Mark Zuckerberg's "60 Minutes" interview. Read More...

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3 Reasons Why Online Marketing Is Headed for Turbulent Times
Marketing

3 Reasons Why Online Marketing Is Headed for Turbulent Times

15y Sean Carton

3 Reasons Why Online Marketing Is Headed for Turbu...

Marketers should be worried about disturbing trends involving telecom companies, the U.S. government, and ISPs. Read More...

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Facebook: The Latino Way
Marketing

Facebook: The Latino Way

15y Gustavo Razzetti

Facebook: The Latino Way

Brands are connecting to Latinos on Facebook by tapping into the Latino soul. Consider these examples. Read More...

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Social Ratings and Search Rankings
Search

Social Ratings and Search Rankings

15y Julie Batten

Social Ratings and Search Rankings

A look at the impact online customer reviews may begin to have on websites' search rankings. Read More...

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Stop Procrastinating and Start Converting!
Acquisition

Stop Procrastinating and Start Converting!

15y Tim Ash

Stop Procrastinating and Start Converting!

With no testing at all, here are three ways you can improve your conversions. Read More...

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E-mail's New Role
Email

E-mail's New Role

15y Jeanniey Mullen

E-mail's New Role

E-mail has evolved from the backbone of digital communications into the spine of a socially driven outreach. Read More...

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Feasibility of FTC 'Do-Not-Track' Option In Doubt
Data insights

Feasibility of FTC 'Do-Not-Track' Option In Doubt

15y Jack Marshall

Feasibility of FTC 'Do-Not-Track' Option In Doubt

Browser-based mechanism is technically viable, but could have major implications for the functioning of the Web. Read More...

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Nivea Uses Facebook to Facilitate New Year's Kisses
Social

Nivea Uses Facebook to Facilitate New Year's Kisses

15y Lisa Lacy

Nivea Uses Facebook to Facilitate New Year's Kisse...

Contest will unite two long-distance couples in Times Square for a kiss to ring in 2011. Read More...

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LivingSocial Gets $175 Million Infusion From Amazon
Social

LivingSocial Gets $175 Million Infusion From Amazon

15y Douglas Quenqua

LivingSocial Gets $175 Million Infusion From Amazo...

Washington, DC company offers its 10 million subscribers daily discounts on local restaurants, hotels, spas, and sporting events. Read More...

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Cyber Monday Spending Up 16 Percent in 2010
Ecommerce

Cyber Monday Spending Up 16 Percent in 2010

15y Jack Marshall

Cyber Monday Spending Up 16 Percent in 2010

Monday represented the heaviest day of U.S. online spending in history, according to comScore. Read More...

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Sacramento Kings Fill Box Seats With Online Influencers
Social

Sacramento Kings Fill Box Seats With Online Influencers

15y Ken Liebeskind

Sacramento Kings Fill Box Seats With Online Influe...

Pro basketball team comps Twitter and Facebook influencers for this Saturday's game against Mavs. Read More...

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HP Enlists Supermodel for YouTube Effort Aimed at Moms
Media

HP Enlists Supermodel for YouTube Effort Aimed at Moms

15y Christopher Heine

HP Enlists Supermodel for YouTube Effort Aimed at ...

"Chief Household Officer" videos promote "ePrint" initiative. Read More...

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Gowalla's Local Ads to Go National Soon
Media

Gowalla's Local Ads to Go National Soon

15y Christopher Heine

Gowalla's Local Ads to Go National Soon

Move comes as location-based service integrates with Foursquare and Facebook Places. Read More...

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Sears Tests 'Group Liking' on Facebook
Marketing

Sears Tests 'Group Liking' on Facebook

15y Christopher Heine

Sears Tests 'Group Liking' on Facebook

If enough Facebook users 'like' a proposed deal, it's unlocked for purchase. Read More...

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Playing 20 Questions With Your Digital Strategy
Marketing

Playing 20 Questions With Your Digital Strategy

15y Robin Neifield

Playing 20 Questions With Your Digital Strategy

A systematic approach to guide your digital marketing strategy planning. Read More...

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Open, Neutral, and Communal: A Commitment to Innovation
Marketing

Open, Neutral, and Communal: A Commitment to Innovation

15y Gary Stein

Open, Neutral, and Communal: A Commitment to Innov...

The lifeblood of advertising is innovation. Read More...

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3 Steps to Better Prioritization and Faster Execution
Analytics

3 Steps to Better Prioritization and Faster Execution

15y Bryan Eisenberg

3 Steps to Better Prioritization and Faster Execut...

How to develop an approach to tackle the most effective projects first. Read More...

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Marketing Allocation Conundrums Revisited
Paid Search

Marketing Allocation Conundrums Revisited

15y Andrew Goodman

Marketing Allocation Conundrums Revisited

How to assess marketing options based on risk and unexpected benefits. Read More...

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How to Use Mapping to Engage Audiences
Analytics

How to Use Mapping to Engage Audiences

15y Ross Settles

How to Use Mapping to Engage Audiences

For product and marketing teams, maps provide important benefits for some websites. Consider these approaches and metrics to monitor. Read More...

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House Meets to Discuss Do-Not-Track, John Kerry to Propose Privacy Bill
Data insights

House Meets to Discuss Do-Not-Track, John Kerry to Propose Privacy Bill

15y Kate Kaye

House Meets to Discuss Do-Not-Track, John Kerry to...

The FTC assured the feasibility of a do-not-track system while legislators including Senator John Kerry announced plans to draft their own bills. Read...

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K-Swiss Restarts 'Kenny Powers' on Twitter, Facebook
Social

K-Swiss Restarts 'Kenny Powers' on Twitter, Facebook

15y Christopher Heine

K-Swiss Restarts 'Kenny Powers' on Twitter, Facebo...

Fictional character headlines both the sneaker brand's Promoted Trend ad buy on Twitter and a fun Facebook app. Read More...

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Diller Steps Aside as IAC CEO
Marketing

Diller Steps Aside as IAC CEO

15y Douglas Quenqua

Diller Steps Aside as IAC CEO

Unlikely Web magnate Barry Diller says IAC needs an "aspirational" leader. Match.com CEO Greg Blatt may fit the bill. Read More...

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YouTube Launches Skippable and User-Selected Video Ads
Marketing

YouTube Launches Skippable and User-Selected Video Ads

15y Jack Marshall

YouTube Launches Skippable and User-Selected Video...

Advertisers can now allow users to skip pre-roll ads, or to choose which ad they would prefer to watch. Read More...

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