In order to maximize the value of what mobile technology can bring, everything fundamentally starts with how the user interacts with this technology f...
View articleCatch up with the mobile consumer by carving out more digital and social "real estate." Read More...
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View articleAd units pull in location-specific data from JiWire's Wi-Fi network, giving viewers information on the brand as it relates to their proximity. Read Mo...
View articleThis is how you define the right success metric for your paid search campaign. Read More...
View articleFirms find their e-mail databases hacked, while Chipotle claims Facebook account was compromised. Read More...
View articleDigital trends that will take off in 2011 – who will be the brand marketers to embrace them? Read More...
View articleGoogle attracted the lion's share of mobile ad spend in 2010, thanks to its dominance in mobile search. Read More...
View articleDigital capabilities in out-of-home advertising are opening up new possibilities for modern-day marketers. Read More...
View articleSimplifying ad networks, exchanges, and DSPs. Part one in a two-part series. Read More...
View articleApplying the lenses of other people to your products means collecting and displaying relevant user-generated content. Read More...
View articleOrganic hashtags and day-parting are special ingredients for brands like Coca-Cola and Pillsbury as their Twitter marketing evolves. Read More...
View articleSocial giant says 250 million monthly viewers interact with either Facebook Connect or social plug-ins. Read More...
View articleAd tech companies will create a system for sharing advertiser block lists. Other standardization projects will follow. Read More...
View articleRandy Rothenberg leaves at a crucial time for the trade body, as it confronts a critical challenge to self-regulation. Read More...
View articleMake yourself heard. Be part of ClickZ's feedback on a do-not-track mechanism for online ads. Read More...
View articleHelp ClickZ inform the debate over the FTC's proposed consumer privacy framework - and its impact on marketing. Read More...
View articleA look at six main features provided by these free tools to make your site more search engine friendly. Read More...
View articleSo what makes a marketer swoon over the mention of this group buying service powered by e-mail? Here are five things. Read More...
View articleThe FTC's proposal for a browser-based do-not-track mechanism could have serious implications for the online ecosystem, Montgomery suggests. Read More...
View article"The T-Mobile Welcome Back" uses every trick in the book - swelling voices, uplifting music, and a canny PR strategy. Read More...
View articlePromotions at the Interactive Advertising Bureau are signs of a strategic evolution. Read More...
View articleIt's time to give your marketing and customer service departments the tools they need to affect the changes they are trying to sell. Read More...
View articleImplementation is no easy task, and some say key online ad players are not stepping up to the plate fast enough. Read More...
View articleWe have discussed how to use mobile Internet advertising to target consumers and how to manage the ROI of a mobile campaign using various optimisation...
View articleA roundup of leading digital trends that stood out in 2010. Read More...
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