Better Advertising says current opt-out rate will have minimal effect on data-informed ad targeting. Read More...
View articleTo prevent being overwhelmed by a multitude of data sources, here are the key metrics you can use to impress your boss. Read More...
View articlePrecious parking spaces are promised to those who follow @MallofAmerica. Read More...
View articleCarmaker launches a Twitter-based "race" that also includes a strong Facebook play. Read More...
View articleMicrosoft's Bing search engine grew its share of U.S. searches in November slightly as others fell. Read More...
View articleIs your site using the foundational strategy of deal sites and the power of group buying? Read More...
View articleIt's time to take the content and/or functionality that you have on your site and build it into a Web app. Read More...
View articleAre you ensuring that your search strategy offline and online, internal and external, is available when your customers are searching in the future? Re...
View articleWhy e-commerce businesses competing in paid search auctions must optimize all facets of their communications – not just keywords and bids. Read More...
View articleThese are the factors you need to consider to drive conversion for your tactical promotions during the festive season. Read More...
View articleIn new report, DOC calls for a new Privacy Policy Office to deal with commercial data. Read More...
View articleDigital shop boasts clients like K-Swiss, Nike, Carl’s Jr., and Discovery Channel. Read More...
View articleAiling social network extends existing search agreement and will also work with Google on display. Read More...
View articleSixty-three percent of advertisers say increase will be funded from TV budgets, while 70 percent say they will come from online budgets. Read More...
View articleAcquisition aims to attract premium display advertising dollars across its properties. Read More...
View articleWith Asian- and African-Americans leading the way, 76 percent of survey respondents say cell phones will aid their holiday shopping. Read More...
View articleHow will Facebook Messages shake up your e-mail program? Read More...
View articleConsumer ratings and reviews can give searchers information they need to make their shopping decisions, and help local businesses attract these search...
View articleClever companies are engaging consumers with holiday shopping on the brain and inciting immediate responses. Read More...
View articleWith integration being an important aspect of any profitable campaign, how do we concisely categorize social media, group buying, mobile, and local ad...
View articleBeef up your email campaign strategy by segmenting your customers into this three lifecycles. Read More...
View articleFormer DoubleClick CEO David Rosenblatt joins board as the company continues to work on its business model. Read More...
View articleSite now allows interested advertisers to fill out a form, underscoring languid monetization pace. Read More...
View articleCompany will provide immersive imagery for locations in Bing's business listings. Read More...
View articleTencent to roll out English language social network, offer multi-language instant messaging service. Read More...
View articleDiscover how your customers and prospects are using mobile and determine the messages that they will value the most. Read More...
View articleSix ways to ensure your RFP attracts the best sites, networks, and target audiences. Read More...
View article