Leads $23 million investment in Invidi Technologies, which is focused on addressable TV ads. Read More...
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View articleTwitter provides search marketers the ability to better connect with customers. Here are four ways to use Twitter to improve your search activities. R...
View articleKeep in mind: influencers within a community differ than others. Here's what you must keep in mind before reaching out to influencers. Read More...
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View articleIs there enough crossover among your market niches to justify cross-brand promotions? Consider these best practices. Read More...
View articleIncreased investments suggest continued return to health for the sectors. Read More...
View articleAn early version of a long-promised comprehensive privacy bill should have online advertisers dancing in the streets, as privacy advocates shudder. Re...
View articleConsorte's Bay Area office will become the sixth branch of AudienceScience. Read More...
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View articleNielsen's video audience measurement capabilities grow with acquisition of GlanceGuide. Read More...
View articleRegulators reportedly concerned with plans to ban third-party ads in applications on mobile devices. Read More...
View articleAt IAB forum, investment banker says the online display ad sector cannot support scores of specialized vendors that have been infused with $2.5 billio...
View articleBy adopting Twitter hashtags and embracing Facebook-driven flashmobs, the Liberal Democrat Party is helping supporters flourish in social media. Read ...
View articleA look at how technologies are reinventing the retail experience. In part 1 of 2, we'll look at the considered purchase. Read More...
View articleTop Search Queries shows us that positions in search results are fluid. On top of that, they are fluid by fairly significant factors. Here's a look at...
View articleReaching a niche audience may be more effective than a broad-based one. Consider these two examples. Read More...
View articleHow to ensure your company embraces customer-centricity into everything it does. Read More...
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View articleInternet media and ad technology firms will be briefed on a much-anticipated online privacy bill. Read More...
View articleThe social site says available inventory will go unchanged, while marketers believe there's more going on than meets the eye. Read More...
View articleFormer VivaKi EVP joins San Francisco-based startup to advise clients on investment strategies. Read More...
View articleFlorida's Marco Rubio isn't the only candidate taking shots at so-called Republican defectors to promote their own campaigns and fundraising organizat...
View articleAn introduction to the possibilities of mobile marketing, to become familiar with this channel for your own business and explore what possibilities ex...
View articleApple wants to end the Flash era, with regard to mobile anyway. For agency CEOs, that's no problem. Read More...
View articleVideo games site IGN.com and ABCNews.com are reporting big upticks in Facebook referrals. Though access to data varies from big brands to small blogge...
View articleAdMob leans towards Android as Apple takes ad opportunities in-house Read More...
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