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View articleCross-channel coordination enables a greater connection with your customers. Look to the future for technology to make this easier. Read More...
View articleLATimes.com yesterday announced it will integrate paid text links - often frowned upon by editorial staffers - into select article pages and blog post...
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View articleThe brand has cloaked Levi.com with Facebook-oriented copy and images to push Like buttons, Connect, and other social features. Read More...
View articleNew technologies are now removing the operational barriers to integrating motion and relevance to the most challenging product offerings. Read More...
View articleTo stay at the center of the digital experience, e-mail marketers must create amazing consumer experiences. Here is a six-point checklist to audit you...
View articleA look at the similar patterns of how companies are treating social media as they did when search engines started to appear. Read More...
View articleIt's not about how much you spend, but what you get out of the investment. Read More...
View articleThe latest figure to weigh in against the changes hails from The Digital Trust Foundation, a nascent group that has its roots in a lawsuit over Facebo...
View articleIAB report finds mobile ad spending flourished last year, but didn't grow as fast as in 2008. Read More...
View articleCompanies like Efficient Frontier and Magnetic are integrating search data in demand side platforms to help inform display ad activity. Read More...
View articleCompany specializes in video monetization and rights management for cross-channel brand campaigns. Read More...
View articleLearn the basics of A/B split testing and the 10 advantages and disadvantages of this type of testing. Read More...
View articleWhat replacing "Fans" with "Likes" on Facebook means for social media marketers. Read More...
View articleFor sites that integrate with Facebook, public profile information could be a huge boon from both an ad sales and content perspective. Read More...
View articleGoogle certification program now requires agencies to spend just a fraction of what was originally needed to qualify for AdWords certification. Read M...
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