Former Obama and Brown campaign staffers, independent consultants, and others have launched consulting firms serving political, advocacy, and public a...
View articleIt's important not to be reductive in how we think about social media marketing. It's not "brand" vs. "response." It's both. Read More...
View articleInstead of looking for fast and large list growth or costly re-engagement strategies, consider this approach to building your e-mail subscriber list. ...
View articleYesterday, the company reported that search ad sales on Bing propelled that growth. Read More...
View articleThe company known for its Levi's and Dockers brands places big bets on big ideas. Read More...
View articleWhen designing your forms for maximum conversionability and persuadability, consider these seven factors. Read More...
View articleIf you want to reach your potential in the landing page optimization world, follow these seven steps. Read More...
View articleIf most of the underlying models are built on the assumptions of consumers making rational decisions, we could be repeating old style marketing - just...
View articleMaurice Levy will vacate his post by the end of 2011. Read More...
View articleMove has word of mouth implications for 75 Web sites that will display Facebook user recommendations going forward. Read More...
View articleInteractive features like mood gauges may engage NFL.com viewers more than ever as they watch the draft broadcast. Read More...
View articleAmong the messages the IAB hopes to get across to legislators: behavioral targeting is so pervasive, even their own election campaigns probably use it...
View articleIt's time to invite consumers to take part in the advertising experience, in order to increase ad effectiveness and brand acceptance, and eliminate th...
View articleThe e-mail community needs to demonstrate its leadership in the outside digital community and change the "cheap and easy" notion of e-mail. Read More...
View articleIntegration is part of new product reviews program at Google. Read More...
View articleConsultants on the right and left, along with digital media sellers, say Republican House candidates are more serious about using Web ads and other on...
View articleChanges could prevent mobile ad networks selling into iPhone and iPad applications. Read More...
View articleWhat is blooming in social Web analytics? A look at the SAS Global Forum brings some insight. Read More...
View articleHow to use personalization to improve - and not destroy - relationships with customers and prospects. Read More...
View articleAdding short-term events and creating short-term newsletters can deliver long-term benefits when done correctly. Read More...
View articleSo-called "likers" at the social site may represent less qualified leads for brands, agencies say. Read More...
View articleFlat $25 monthly fee gets business owners a visually grabbing icon on Google Maps and geographic search results. Program will roll out to 10 markets i...
View articleQuarterly profit more than doubled thanks to sale of Zimbra and early fruits of Microsoft deal. Read More...
View articleJoint report shows that paid ads perform better when combined with organic mentions in the news feeds. Read More...
View articleSocial couponing firm's key digital channels - search, Facebook ads, and affiliates - may see more business from the brand. Read More...
View articleMicrosoft hopes this year's political campaigns will use its new cloud-based tools, including a community management platform. Read More...
View articleA look at what Twitter's new ad offering, Promoted Tweets, is all about, how it will fare, and whether or not it will have an adverse user reaction? R...
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