If you think the content network on Google means you're reaching the Internet universe, you're mistaken. Read More...
View articleWhy today's digital media professionals must be specialists working as a general practitioner. Read More...
View articleIf you want to improve your program, you need to hear what subscribers are thinking and telling people. Read More...
View articleIf you have a Web site development or redevelopment project in your strategic plans, don't ignore SEO. Read More...
View articleGoogle will fund a series of pilot studies with advertisers and agencies using data from the GfK NOP Media panel. Read More...
View articleAs part of its swine flu-related search advertising campaign, Florida Department of Citrus inadvertently advertised orange juice as a flu cure. Read M...
View articleTremor Grabs Yahoo Media Exec; PointRoll names Gatto SVP of sales; hires at WeatherBug, Mpire, and others. Read More...
View articleOnline video is going global. Here are some steps to take and companies that can help you shape your brand strategy. Read More...
View articleThree ad technologies are promoting performance messaging. They won't be alone. Read More...
View articleThe branded ad network phenomenon has cooled a bit in the past year, but apparently some publishers still find value in the model Read More...
View articleUse of e-mail and online ads by small business advertisers is poised to revisit pre-recession levels this holiday season, according to reports. Read M...
View articleOnline holiday shopping going up again, after a decline last year. Read More...
View articleOnline shoe retailer Zappos.com is testing interactive video on its site for Nike products. Read More...
View articleWhile it's not fair to say that this is the year of mobile, some pieces of the mobile marketing puzzle are already mature. Consider these examples. Re...
View articleA look at AutoPreview and the ways it can impact your e-mail marketing success. Read More...
View articleAt SES Chicago, a panel of experts will discuss real-life examples of how semantic technology and the linked open data movement are changing search ma...
View articleThree steps to make e-mail marketing programs more effective and avoid list fatigue. Read More...
View articleAs vice president of sales for Gannett Digital, Andy Jacobson will lead national sales for Gannett's network of Web sites and communities. Read More...
View articleA company battered by the economic downturn looks to position itself for better days. Read More...
View articleiCrossing promotes Brian Powley; iVillage names SVP, marketing; Digital agency LBi hires U.S. COO. Read More...
View articleSix tips for making strategic e-mail marketing work for your business during the holidays. Why should retailers have all the fun? Read More...
View articleCalculating the math behind a predictive model for display advertising. Read More...
View articleThree realistic tips to help optimize your social media program. Read More...
View articleWays to help search engines notice your site's new content and URLs more quickly. Read More...
View articleWhen reporting Google's acquisition of dynamic ad firm Teracent yesterday, one of my primary questions was, will Yahoo continue to work with Teracent?...
View articleFormer top dog at Google's ad network will oversee buyer and seller sales for the crucial exchange product. Read More...
View articleThe IAB reported a small sequential increase in ad spending, but figures are well below the year-ago period. Read More...
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