Google Enhances TV Ad Measurement with TiVo Data Deal
Media

Google Enhances TV Ad Measurement with TiVo Data Deal

17y Kate Kaye

Google Enhances TV Ad Measurement with TiVo Data D...

A new data partnership between Google and TiVo could boost prices on Google's TV ad buying system. Read More...

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Adconion Buys Online Video Service Joost
Media

Adconion Buys Online Video Service Joost

17y Jack Marshall

Adconion Buys Online Video Service Joost

Will use once-hyped platform to add content and scale to its video ad network. Read More...

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Google Loses Ground to Bing with Small Biz Search Advertisers
Media

Google Loses Ground to Bing with Small Biz Search Advertisers

17y Christopher Heine

Google Loses Ground to Bing with Small Biz Search ...

Small business marketers spent more with Microsoft's search engine last quarter, seemingly at Google's expense. Read More...

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Twitter, FM, and Microsoft Extend Association with ExecTweets IT
Media

Twitter, FM, and Microsoft Extend Association with ExecTweets IT

17y Douglas Quenqua

Twitter, FM, and Microsoft Extend Association with...

A group of prominent IT bloggers has been picked to share their tweets on a new branded site. Read More...

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Location-Based Ads and the Rise of the Check-In
Marketing

Location-Based Ads and the Rise of the Check-In

17y Gary Stein

Location-Based Ads and the Rise of the Check-In

In order to deliver mobile ads that are relevant and valuable, let the consumer be in control. Read More...

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Four Dimensions of Online Media
Media

Four Dimensions of Online Media

17y Harry Gold

Four Dimensions of Online Media

Maximize value and customer impact with targeting, compensation, ad units, and metrics. Read More...

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AOL Won't Kill the Running Man
Media

AOL Won't Kill the Running Man

17y Zachary Rodgers

AOL Won't Kill the Running Man

The release of AOL's new logo has some wondering about the fate of its Running Man mascot, closely identified with the company and especially with its...

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The Good, The Bad, and the Just Too Small
Media

The Good, The Bad, and the Just Too Small

17y Kate Kaye

The Good, The Bad, and the Just Too Small

Hey Blondie, want to watch some of the most panoramic cinematography ever on your tiny computer monitor? Well, now you can. According to an expandable...

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Teracent Acquisition Could Give Google Inside View of Yahoo, AOL
Media

Teracent Acquisition Could Give Google Inside View of Yahoo, AOL

17y Kate Kaye

Teracent Acquisition Could Give Google Inside View...

Google has acquired dynamic digital ad customization firm Teracent, bolstering its display, mobile and video ad offerings. Read More...

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AOL Spikes Monolithic Acronym, Becomes Aol.
Media

AOL Spikes Monolithic Acronym, Becomes Aol.

17y Zachary Rodgers

AOL Spikes Monolithic Acronym, Becomes Aol.

New logo was created by Wolff Olins and not Leo Burnett, as was expected. Read More...

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Execs & Accounts UK & EU: Adconion, Tribal Fusion, i-level
Marketing

Execs & Accounts UK & EU: Adconion, Tribal Fusion, i-level

17y Jack Marshall

Execs & Accounts UK & EU: Adconion, Tribal Fusion,...

AdConion branches out to Eastern Europe; Tribal names Brown EU GM; i-level creates emerging platforms role. Read More...

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Swine Flu Fears Fuel Web Ads from Household Brands
Media

Swine Flu Fears Fuel Web Ads from Household Brands

17y Kate Kaye

Swine Flu Fears Fuel Web Ads from Household Brands

Ads from Clorox, Lysol, Robitussin, and Florida Department of Citrus use H1N1 related messages, but most shy away from direct claims. Read More...

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Yahoo to Boot Brokers from Right Media Exchange
Media

Yahoo to Boot Brokers from Right Media Exchange

17y Zachary Rodgers

Yahoo to Boot Brokers from Right Media Exchange

The ad exchange aims to remove an "overwhelming" percentage of low value parties while preserving liquidity. Read More...

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Tech Turkeys of 2009
Marketing

Tech Turkeys of 2009

17y Sean Carton

Tech Turkeys of 2009

A list of companies threatened by new technologies and making big mistakes. Read More...

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Google's New Ad Formats for Pharma
Search

Google's New Ad Formats for Pharma

17y Julie Batten

Google's New Ad Formats for Pharma

Sponsored search ad formats, now being tested, are designed to show benefits and risks associated with drugs. Read More...

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The Tale of E-mail and the Banner Ad
Email

The Tale of E-mail and the Banner Ad

17y Jeanniey Mullen

The Tale of E-mail and the Banner Ad

What if your e-mails only had to work twice as hard and get four times the results? Consider these approaches to integrating e-mail and banner ad camp...

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The Essentials of Information Architecture for SEO
Conference Coverage

The Essentials of Information Architecture for SEO

17y Adam Audette

The Essentials of Information Architecture for SEO

Information architecture is a complicated topic, but doesn't have to be. A panel of experts will discuss best practices at SES Chicago. Read More...

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Those Filthy Scrubbing Bubbles
Media

Those Filthy Scrubbing Bubbles

17y Zachary Rodgers

Those Filthy Scrubbing Bubbles

Shiny Suds from People Against Dirty on Vimeo . Method's perfectly executed parody of old-time bathroom cleaner ads, released this week, makes other h...

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Facebook Lets Page Owners Target Content by Region
Media

Facebook Lets Page Owners Target Content by Region

17y Zachary Rodgers

Facebook Lets Page Owners Target Content by Region

Facebook has added an important new feature for Page owners with large numbers of geographically distributed fans Read More...

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At 15, Salon.com Tries Once Again to Reinvent Itself
Media

At 15, Salon.com Tries Once Again to Reinvent Itself

17y Douglas Quenqua

At 15, Salon.com Tries Once Again to Reinvent Itse...

The company's CEO discusses his vision for saving Salon. Read More...

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HP Builds Digital Replica of a Real Mountain Climb
Media

HP Builds Digital Replica of a Real Mountain Climb

17y rumo

HP Builds Digital Replica of a Real Mountain Climb

'Kilimanjaro' Campaign aims to raise awareness of clean water crisis while hyping HP notebooks. Read More...

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Dynamic Logic Offers Optimization Tool for Brand Metrics
Media

Dynamic Logic Offers Optimization Tool for Brand Metrics

17y Fred Aun

Dynamic Logic Offers Optimization Tool for Brand M...

Online ad optimization has always been about performance metrics. With a new tool, Dynamic Logic aims to make the practice relevant for branding campa...

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The Google Wave (of Ad Releases)
Paid Search

The Google Wave (of Ad Releases)

17y Kevin Lee

The Google Wave (of Ad Releases)

A look at the important Google 'wave' you should be keeping an eye on this year. Read More...

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Business Blogging FAQs, Continued
Marketing

Business Blogging FAQs, Continued

17y Rebecca Lieb

Business Blogging FAQs, Continued

The most frequently-asked business blogging questions...answered Read More...

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Planning a Link Bait Strategy
Analytics

Planning a Link Bait Strategy

17y Bryan Eisenberg

Planning a Link Bait Strategy

Six steps to getting Web site visitors to take your link bait and how to hold on to them. Read More...

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Facebook Ads Product Has Customer Service Issues
Media

Facebook Ads Product Has Customer Service Issues

17y Zachary Rodgers

Facebook Ads Product Has Customer Service Issues

A few stories ClickZ's editors are reading: Facebook Ads Has Customer Support Problems aimClear Blog A rant about one agency's struggle to obtain dece...

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What's Wrong With the Net Promoter Score
Marketing

What's Wrong With the Net Promoter Score

17y Augustine Fou

What's Wrong With the Net Promoter Score

Three reasons why the Net Promoter Score is a waste of time. Read More...

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