If budget bill passes, North Carolina will be the second state after New York to tax affiliate sales. Read More...
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View articleWhile still rudimentary, companies' use of social platforms for CRM is beginning to take shape. Read More...
View articleUses Facebook page and app to drive in-store traffic while collecting donations for poor students. Read More...
View articleNokia selects Carat for its media planning and buying worldwide; Millennial Media hires two sales executives; DAZMedia hires Ilana Raz to develop agen...
View articleFinding the right formula for an integrated marketing campaign is tricky, especially when two elements are squarely at odds with each other but equall...
View articleHot weather media buys are beach-blanketing the Web and leaving their sandy imprint on consumers. Read More...
View articleGoogle gives local businesses another reason to update their local business information. Read More...
View articleA well thought-out e-mail strategy is a vital part of any traffic-driving effort. Competitive intelligence through free data sources can help build a ...
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View articleMicrosoft's relaunched search experience continued to pile on new users in its second week, according to a new comScore estimate. After gaining market...
View articleWhat we're reading this morning: - Sapient to Acquire Nitro Group (Wall Street Journal) I've been waiting years for this to happen Read More...
View articleBank of America, General Mills, and U.S. Cellular are early advertiser participants in VivaKi's latest video project, while AOL, CBS Interactive, and ...
View articleMedia buying agency represents a boost to digital marketing technology company's ad-serving platform. Read More...
View articleHere There Be Monsters builds a Web site for D.L. Couch; Mediaedge: CIA is selected as agency of record for Activision Blizzard; and SheSpeaks works o...
View articleMicrosoft has done a lot of smart things in its launch of Bing, its so-called decision engine. Will it be enough to get people to change their Google ...
View articleTwitter should not be ignored if you seek one more way to rank in search results. Read More...
View articleEncouraging subscribers to add your e-mail address to their contact lists has become more important than ever. Here's why. Read More...
View articleA sampling of what ClickZ's editors are reading this morning: - Microsoft Sues Three in Click-Fraud Scheme (NYT) Filing follows year-long investigatio...
View articleExactly how much ad revenue has been derived through Yahoo's relationships with its growing newspaper consortium is unknown Read More...
View articleQuip of the Day: "The only way you could use the term 'flock' in connection with pharmaceutical firms and social media is to say that companies are a ...
View articleStaff cuts announced after Facebook's audience advances past News Corp.'s social media network. Read More...
View articleA longtime publisher of alternative newsweeklies seeks to work with Web sites that serve similar demographics: 18- to 34-year-olds interested in night...
View articleIntegrated effort combines flyers, word of mouth, and online media. Read More...
View articleRelease is latest attempt to standardize squirrelly in-game ad definitions. Read More...
View articleTaddy Hall joins Meteor; Wenda Harris Millard named to board at JEGI; BlueHornet wins two new e-mail clients. Read More...
View articleBrands are testing out sponsored postings and incorporating live tweets into rich media ad creative. A look at who's doing what. Read More...
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