New effort demonstrates how Web 2.0 tools are shaping the lives of consumers and businesses. Read More...
View articleDouble Fusion makes moves in its Casual and Core Games Groups; Critical Mass hires three; Paramount promotes "Eagle Eye" in a mobile campaign on Mille...
View articleClearly, the way for online advertising to evolve is simple: stop trafficking banners. Read More...
View articleHighlights from the first-of-its-kind Social Ad Summit. Read More...
View articleA startup aims to become an online entertainment studio representing emerging talent. Just don't call it a talent agency. Read More...
View articleYahoo's taking it from all sides over its impending search ad partnership with Google Read More...
View articleChrysler CMO Deborah Meyer said the auto and truck maker has dedicated 30 percent of its advertising budget to digital. "We think it's a good number R...
View articleAnother international group has come out against the Google/Yahoo search agreement, calling it a raw deal for global as well as U.S Read More...
View articleSo all of a sudden, my West 55th Street block in NYC is lined with those dreaded "no parking due to film shoot" signs attached to every available lamp...
View articleCongratulations are in order for my colleagues over at the event programming team at Search Engine Strategies (SES) and Search Engine Watch who've bee...
View articleAll signs point to government intervention in the online ad industry. The one detour may be self-policing. Read More...
View articleExclusive agreement with CNBC.com is company's first such move in the U.S. The company also named a global sales chief. Read More...
View articleAssociated Press holds off on serving ads in its iPhone app. Here's why. Read More...
View articleHires founder of design shop Risqué to lead new "invention" practice. Read More...
View articleMEC Interaction makes senior hires; Theorem names head of UK business development; Tiscdali U.K. hires search agency. Read More...
View articleThe relationship between your e-mail and your landing page. Read More...
View articleImagine this: ads featuring you, your kid, and your ex-girlfriend! Why it's not as far-fetched as it seems. Read More...
View articleA recent trend allows gamers to customize the game to their liking. Advertisers should take note of the impact it may have on consumer behavior. Read ...
View articleTen years ago, Google announced that linkage data was a major factor in its ranking algorithm. There's been plenty of progress in information retrieva...
View articleIn case you were wondering what Google's stance is on whether or not its deal with Yahoo is bad for competition, it's official! It's all good. Followi...
View articleLehman's collapse, Merrill's acquisition, and government takeover of AIG, however, may have a trickle-down effect on ad spending by other financial se...
View articleWhat search engine marketers say about three key claims made by Google, Yahoo executives. Read More...
View articleSocial Media Advertising Council brings together ad agency and media executives. Read More...
View articleCampaign includes a mobile "label reading guide" designed to help young parents make buying decisions. Read More...
View articleMarketers can come out fighting and be determined to win. Read More...
View articleGoogle updated its Quality Score system again this week. Read More...
View article