Eqal, producer of lonelygirl15, is launching a new show. Its goal for the program offer advertisers a lesson worth learning. Part one of a two-part se...
View articleOffline, fast food outsells quality cooking. The same principle applies to online publishing. Read More...
View articleCategorization: when does a Web site have too much of a good thing? Read More...
View articleRankings of the top 50 Internet advertisers by media value in July 2008. Read More...
View articleMitch Oscar , who knows more about iTV than practically anyone else, recently moved from Carat to MPG Read More...
View articleGoogle and Yahoo execs are busy defending the deal that will place Google ads on some Yahoo pages in the U.S. and Canada starting next month. Read Mor...
View article"It's a little bit scary [from a traditional publishing perspective] to see one advertiser paying for the whole endeavor." -Josh Quittner, Editor-at-L...
View articleSince launching six months ago, Hulu CEO Jason Kilar said the online video site has picked up 90 advertisers. The site, a joint venture between NBC Un...
View articleSony just released Life with PlayStation worldwide to owners of the PlayStation 3 Read More...
View articleAs one Wall Street behemouth after another topples like so many houses of cards, consumer confidence in large financial institutions is shaken -- if n...
View articleIt seems the Queen's interest in the digital world has evolved since admitting, as she awarded Bill Gates with an honorary Knighthood in 2005, that sh...
View articleNo one expected Microsoft to tackle Apple's Mac/PC ads directly in the next wave of the new Windows campaign created by Crispin Porter & Bogusky Read ...
View articleThe firm has high hopes for location-based mobile advertising in relation to its expanding network. Read More...
View articleSwedish Fish enthusiasts influenced the campaign for Cadbury's "Friend You Can Eat." Read More...
View articleDrugstore.com goes to a third-party to put user reviews on its site. Read More...
View articlePlatform-A's Rotheram joins Metacafe; Agency.com's Warren McKenna returns to Chicago office; McCann, MRM and T.A.G. team on work for Boys & Girls Club...
View articleA look at four major ad exchanges and how they differ. Second of a two-part series. Read More...
View articleSix tips for getting the most out of your e-mail campaign in the all-important fourth quarter. Read More...
View articleIt no longer makes sense to have one program devoted to mobile voice services and a second for data. Read More...
View articleThe Interactive Advertising Bureau yesterday put out a press release commending Congress for passing the Identity Theft Enforcement and Restitution Ac...
View articleReally, Ask.com? I'm trying to get some decent seats for the Neil Young show at the Garden in December and here I am, minding my own business on the G...
View articleA new report makes crystal clear that newspaper companies are not positioned online to counteract steady decreases in print revenue. Read More...
View articleThe U.K. government has responded to concerns raised by the European Union over the legality of Phorm's ISP-based ad-targeting technology. Read More...
View articleSeevast promotes two to key executive roles; AdMedia hires former Time Inc. executive; and Brooks Bell Interactive hires two. Read More...
View articleWho knew that sitcoms could offer prescient SEM education? Read More...
View articleWith e-mail, you have even less time than Sarah Palin did to seize your readers' attention. Some tips for success. Read More...
View articleA marketer identifies what she'd like to see in behavioral targeting. Read More...
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