Facebook, Not Just Another Pretty Face
Media

Facebook, Not Just Another Pretty Face

18y Anna Maria Virzi

Facebook, Not Just Another Pretty Face

Facebook's redesign is not sitting pretty with more than one million -- or about 1 percent -- of its members. Several Faceboook Groups have been estab...

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European Commission Inspecting Google/Yahoo Ad Tie-Up
Marketing

European Commission Inspecting Google/Yahoo Ad Tie-Up

18y Jack Marshall

European Commission Inspecting Google/Yahoo Ad Tie...

Amidst increasing scrutiny of the Google/Yahoo ad partnership in the U.S. and Europe, the European Commission is conducting a preliminary investigatio...

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All-Stars Launch Behavioral Exchange, of Sorts
Media

All-Stars Launch Behavioral Exchange, of Sorts

18y Zachary Rodgers

All-Stars Launch Behavioral Exchange, of Sorts

BlueKai puts a new twist on the familiar behavioral targeting ad network model. Read More...

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MTV Enters Crowded Ad Network Sector
Media

MTV Enters Crowded Ad Network Sector

18y Enid Burns

MTV Enters Crowded Ad Network Sector

MTV creates Tribes, networks of related sites, to attract advertisers. Read More...

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LinkedIn Counts on Member Status for Ad Network Success
Media

LinkedIn Counts on Member Status for Ad Network Success

18y Fred Aun

LinkedIn Counts on Member Status for Ad Network Su...

Social net says it has what others don't: members with good jobs. Read More...

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Execs & Accounts: Cheil Interactive, TNS Media, Spot Runner
Media

Execs & Accounts: Cheil Interactive, TNS Media, Spot Runner

18y Enid Burns

Execs & Accounts: Cheil Interactive, TNS Media, Sp...

Cheil Worldwide named Jennifer Friedberg to interactive group; Mark Nesbitt named president of TNS Media Intelligence in the U.S.; Spot Runner hires t...

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Online Video: Here to Stay
Media

Online Video: Here to Stay

18y Andreas Roell

Online Video: Here to Stay

Make sure your video ads pertain to your audience's individual preferences and behaviors. Read More...

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Social Networking With Citizen Sports
Media

Social Networking With Citizen Sports

18y Harry Gold

Social Networking With Citizen Sports

A startup offers brands an opportunity to reach sports fans on Facebook and other social networks. Read More...

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Best Buy Nabs Napster, Will Market Devices to Downloaders
Media

Best Buy Nabs Napster, Will Market Devices to Downloaders

18y Zachary Rodgers

Best Buy Nabs Napster, Will Market Devices to Down...

Best Buy has agreed to buy Napster, partly for the chance to sell tech products to its user base Read More...

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WSJ.com Redesign Triples Article Ad Inventory
Media

WSJ.com Redesign Triples Article Ad Inventory

18y Rebecca Lieb

WSJ.com Redesign Triples Article Ad Inventory

At Ogilvy's powwow for their IBM clients today, WSJ.com General Manager Daniel Bernard stopped by to show off a sneak peak at the eagerly-anticipated ...

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Global Newspaper Group Pans Google/Yahoo Deal
Media

Global Newspaper Group Pans Google/Yahoo Deal

18y Kate Kaye

Global Newspaper Group Pans Google/Yahoo Deal

A statement from the World Association of Newspapers bluntly reveals the tension between Google and newspaper publishers. Read More...

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MySpace Unveils Inaugural Sponsors for Music Venture
Media

MySpace Unveils Inaugural Sponsors for Music Venture

18y Douglas Quenqua

MySpace Unveils Inaugural Sponsors for Music Ventu...

McDonald's and Toyota are among first brands attached to ad-supported music service. Read More...

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Hollywood.com Relaunch Brings Celeb News Without the 'Train Wreck'
Media

Hollywood.com Relaunch Brings Celeb News Without the 'Train Wreck'

18y Douglas Quenqua

Hollywood.com Relaunch Brings Celeb News Without t...

Site is reborn with direct sales staff and focus on sponsorships. Read More...

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Lyris Executive Departs for Responsys
Media

Lyris Executive Departs for Responsys

18y Anna Maria Virzi

Lyris Executive Departs for Responsys

The move comes as Lyris expands its staff from 170 to 275 employees, builds up product offerings. Read More...

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Execs & Accounts U.K. and E.U.: Yahoo, Adconion, Mindshare
Marketing

Execs & Accounts U.K. and E.U.: Yahoo, Adconion, Mindshare

18y Jack Marshall

Execs & Accounts U.K. and E.U.: Yahoo, Adconio...

Adconion grabs Yahoo exec; Mindshare hires Isobar's Evershed; Salmons to head IAB Social Media Council. Read More...

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The Five W's of Ad Relevancy
Marketing

The Five W's of Ad Relevancy

18y Sean Carton

The Five W's of Ad Relevancy

Search marketing's effectiveness offers lessons for other digital marketing initiatives. Here's how. Read More...

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The Agassi Foundation: Expanding a Brand Focus
Email

The Agassi Foundation: Expanding a Brand Focus

18y Jeanniey Mullen

The Agassi Foundation: Expanding a Brand Focus

The Email Experience Council's nonprofit project team advises the charitable organization on how to promote its new mission. Read More...

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The Optimal Media Plan
Media

The Optimal Media Plan

18y Kevin Carney

The Optimal Media Plan

How to reach gamers through all digital gaming touch points. Read More...

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Getting Your SEO Education
Search

Getting Your SEO Education

18y Julie Batten

Getting Your SEO Education

Four places to head to break into a career in search engine marketing. Read More...

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Advertising Placements by Industry and Top Sponsored Links, August 2008
Media

Advertising Placements by Industry and Top Sponsored Links, August 2008

18y rumo

Advertising Placements by Industry and Top Sponsor...

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online. Read Mor...

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Jeffries & Co Pares Back Online Ad Expectations
Media

Jeffries & Co Pares Back Online Ad Expectations

18y Zachary Rodgers

Jeffries & Co Pares Back Online Ad Expectations

If any more investment or research firms plan to lower their 2008 and 2009 forecasts for online ad spending, I don't want to know about it Read More...

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Amazon Grabs Microsoft Exec
Media

Amazon Grabs Microsoft Exec

18y Kate Kaye

Amazon Grabs Microsoft Exec

What sort of ad selling plans does Amazon have up its sleeve? There must be some, since the ecommerce king has hired longtime Microsoft Digital Advert...

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Traffic Up for NBCU Female Sites Despite Crowded Field
Media

Traffic Up for NBCU Female Sites Despite Crowded Field

18y Douglas Quenqua

Traffic Up for NBCU Female Sites Despite Crowded F...

Women@NBCU sells inventory across all NBCU's women-oriented properties, where traffic is up year-over-year for the 25th straight month. Read More...

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Miva Reboots with New Ad Platform
Media

Miva Reboots with New Ad Platform

18y Enid Burns

Miva Reboots with New Ad Platform

Ad network to roll out a new platform that handles formats beyond its staple pay-per-click advertising. Read More...

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Execs & Accounts: Push, Greystripe, Turn
Media

Execs & Accounts: Push, Greystripe, Turn

18y Enid Burns

Execs & Accounts: Push, Greystripe, Turn

Push promotes and hires; Greystripe grabs NBC project; Turn opens NY digs Read More...

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Marketers as Publishers
Marketing

Marketers as Publishers

18y Rebecca Lieb

Marketers as Publishers

If you're a marketer, you're also a publisher. It's high time you leverage the myriad of digital content opportunities. Read More...

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The Case for Persona-Based Lead Generation
Analytics

The Case for Persona-Based Lead Generation

18y Bryan Eisenberg

The Case for Persona-Based Lead Generation

What you can do for your personas to better plan your online lead gen interactions. Read More...

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