Karnstedt Out at Yahoo, Microsoft Vet Bradford In
Media

Karnstedt Out at Yahoo, Microsoft Vet Bradford In

18y Zachary Rodgers

Karnstedt Out at Yahoo, Microsoft Vet Bradford In

UPDATED: Joanne Bradford leaves Spot Runner after just four months; U.S. sales head David Karnstedt joins VC firm Redpoint. Read More...

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Quattro Delivers 'Where' to Mobile Advertisers
Media

Quattro Delivers 'Where' to Mobile Advertisers

18y Enid Burns

Quattro Delivers 'Where' to Mobile Advertisers

Mobile ad network partners with an iPhone application developer to target location-based ads to consumers. Read More...

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Google Partners with NBC Universal on TV Ads
Media

Google Partners with NBC Universal on TV Ads

18y Zachary Rodgers

Google Partners with NBC Universal on TV Ads

Advertising and research partnership is victory for Google's nascent TV ad delivery efforts. Read More...

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Allowing Web Users to Transact Through Ads
Media

Allowing Web Users to Transact Through Ads

18y Fred Aun

Allowing Web Users to Transact Through Ads

Technology from Adgregate Markets supports secure in-banner transactions without requiring a click-through. Read More...

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Execs & Accounts: MAGNA, Crisp Wireless, Hachette
Media

Execs & Accounts: MAGNA, Crisp Wireless, Hachette

18y Enid Burns

Execs & Accounts: MAGNA, Crisp Wireless, Hachette

MAGNA hires Elizabeth Herbst-Brady as president; Crisp Wireless names Thomas Foran chief revenue officer in timel for CTIA Wireless. Read More...

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Advertising and the Next Wave of Browsers
Marketing

Advertising and the Next Wave of Browsers

18y Gary Stein

Advertising and the Next Wave of Browsers

What the next wave of browsers means for advertising. Read More...

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Pandora: Music and Advertising Happily Married
Media

Pandora: Music and Advertising Happily Married

18y Hollis Thomases

Pandora: Music and Advertising Happily Married

The free, personalized Internet radio allows listeners to create their own stations -- and advertisers to reach them. Read More...

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Branded Video Content: Making It Work
Media

Branded Video Content: Making It Work

18y Christine Beardsell

Branded Video Content: Making It Work

Rhett&Link has figured out how to weave brands effortlessly into their online video content. Learn how. Read More...

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AT&T Mobile Portal to Carry Yahoo OneSearch Results and Ads
Media

AT&T Mobile Portal to Carry Yahoo OneSearch Results and Ads

18y Enid Burns

AT&T Mobile Portal to Carry Yahoo OneSearch Re...

In its ongoing push to collaborate with carriers, Yahoo has signed a deal with AT&T that will put OneSearch on the carrier's portal Read More...

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McCain Still Wants Your Web Donations
Media

McCain Still Wants Your Web Donations

18y Kate Kaye

McCain Still Wants Your Web Donations

John McCain 2008 is no longer able to solicit or spend private donations now that he's accepted the Republican nomination Read More...

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Marketers Formally Object to Yahoo-Google Pact
Media

Marketers Formally Object to Yahoo-Google Pact

18y Zachary Rodgers

Marketers Formally Object to Yahoo-Google Pact

ANA pens letter to DOJ, asserting outsourcing deal will reduce choice and raise prices for advertisers. Read More...

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Zillow, Newspapers Expand Consortium Agreement
Media

Zillow, Newspapers Expand Consortium Agreement

18y Enid Burns

Zillow, Newspapers Expand Consortium Agreement

Deal will give real estate site greater reach in appeal to national advertisers. Read More...

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Barnes & Noble Animates the Classics in Collaboration with Authors
Media

Barnes & Noble Animates the Classics in Collaboration with Authors

18y Ken Liebeskind

Barnes & Noble Animates the Classics in Collab...

Bookseller creating short animated clips drawn from legendary works of literature, beginning with Huck Finn. Read More...

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Execs & Accounts UK and EU: Bebo, 24/7 Real Media, CHI and Partners
Marketing

Execs & Accounts UK and EU: Bebo, 24/7 Real Media, CHI and Partners

18y Jack Marshall

Execs & Accounts UK and EU: Bebo, 24/7 Real Media,...

AOL's Bebo grabs Google guy; 24/7 Real Media hires U.K. media director; CHI & Partners steals Adams from Agency Republic Read More...

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Games Aren't Always Fun for Advertisers
Media

Games Aren't Always Fun for Advertisers

18y Matt Story

Games Aren't Always Fun for Advertisers

What if you were able to engage the fickle gaming audience without resorting to a watered-down message? Read More...

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U.K. SEM: Who's Who and What's What
Search

U.K. SEM: Who's Who and What's What

18y Mike Grehan

U.K. SEM: Who's Who and What's What

U.S.-based and other international companies targeting the U.K. must be totally familiar with the finer nuances of culture and language. Read More...

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Engage Your E-Newsletter Readers
Email

Engage Your E-Newsletter Readers

18y Jeanne Jennings

Engage Your E-Newsletter Readers

There are many ways to encourage readers to interact with an e-mail newsletter and just as many ways to use the resulting content. Four tips for getti...

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Obama/McCain Ad Number Confusion
Media

Obama/McCain Ad Number Confusion

18y Kate Kaye

Obama/McCain Ad Number Confusion

Yesterday, comScore released a report on the number of online ad impressions run by Barack Obama's and John McCain's presidential campaigns in 2008 Re...

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Seinfeld Plays Opposite Man of Silicon in New Windows Spots
Media

Seinfeld Plays Opposite Man of Silicon in New Windows Spots

18y Zachary Rodgers

Seinfeld Plays Opposite Man of Silicon in New Wind...

The first of Crispin Porter + Bogusky's ads for Windows Vista, starring Jerry Seinfeld and Bill Gates, has aired, and the result manages to charm with...

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First Seinfeld/Gates Microsoft Spot
Media

First Seinfeld/Gates Microsoft Spot

18y Rebecca Lieb

First Seinfeld/Gates Microsoft Spot

The first of Crispin, Porter's highly anticipated spots is about ... Read More...

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Google Grabs Most of Obama's $5 Million in Online Ad Spending
Marketing

Google Grabs Most of Obama's $5 Million in Online Ad Spending

18y Kate Kaye

Google Grabs Most of Obama's $5 Million in Online ...

Nearly 59 percent, more than $3 million, of Obama's campaign coffers have been doled out to Google so far this year, according to FEC reports compiled...

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Sean Finnegan Leaves Vibrant to Claim Top Digital Spot at SMG
Media

Sean Finnegan Leaves Vibrant to Claim Top Digital Spot at SMG

18y Zachary Rodgers

Sean Finnegan Leaves Vibrant to Claim Top Digital ...

Returning to agency world, Finnegan argues agencies and platforms aren't as different as some might think. Read More...

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Microsoft's Vista Offers 'Assurance' to Small Businesses with FM Sponsorship
Media

Microsoft's Vista Offers 'Assurance' to Small Businesses with FM Sponsorshi...

18y Enid Burns

Microsoft's Vista Offers 'Assurance' to Small Busi...

Microsoft sponsors section on a small business blog to show Vista is accessible. Read More...

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Execs & Accounts: Tribal DDB, MWW Group, Beyond Interaction
Media

Execs & Accounts: Tribal DDB, MWW Group, Beyond Interaction

18y Enid Burns

Execs & Accounts: Tribal DDB, MWW Group, Beyond In...

Tribal DDB wins the Wrigley digital account for U.S. brands, MWW Group promotes two executives, and Patrick Bonomo joins Beyond Interaction as directo...

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From Wasilla, With Love
Marketing

From Wasilla, With Love

18y Anna Maria Virzi

From Wasilla, With Love

Republican presidential nominee John McCain's selection of Sarah Palin underscores a new chapter in online political marketing. Read More...

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More Deadly Sins of Site Design
Analytics

More Deadly Sins of Site Design

18y Jack Aaronson

More Deadly Sins of Site Design

How to remove the sins of wrath, envy, and greed from your site design. Read More...

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Don't Sell to Visitors From Corporate HQ
Paid Search

Don't Sell to Visitors From Corporate HQ

18y Kevin Lee

Don't Sell to Visitors From Corporate HQ

There's no better time to use a microsite to pump up your conversion rates. Read More...

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