AT&T Services, Time Warner Cable, and Verizon Communications told Senators today they would only engage in behavioral targeting practices if consumers...
View articleIn New York City Mapquest directions mean nothing, and Google Maps are great for locating what block an address is on, but not so good for directions ...
View articleUpdated: The curtain went up last night on MySpace Music, a joint venture with major labels and indie distributor the Orchard to provide free ad-suppo...
View articleAre you using all of your company's customer touch points to reinforce your brand and market your products? Digital marketing pro Jack Aaronson will o...
View articleExecutives from both the buy and sell side say most online ad buys entail too much time, too many people, and too few standards. Read More...
View articleDespite troubles, financial services outpaced all other online ad spending during first half of 2008. Read More...
View articlePointroll appoints a new head of its EMEA region; Neo@Ogilvy and Covario expand their relationship, Digitas gains Don Durbin. Read More...
View articleLearn how the marketing masterminds behind the "Entourage" series plotted a unique approach to gaining and retaining online fans. Read More...
View articleHow to employ long-tail terms to increase traffic to a local Web site. Read More...
View articleYou can't integrate if there's just one element in a campaign. Read More...
View articleYahoo trots out the big guns for the launch of its long-discussed display ad platform at Advertising Week. Read More...
View articleWith the cost of paper and fuel rising, will digital magazines take off? Zinio , a company that distributes over 1,000 digital magazines titles, is be...
View articleFirst version of bid-based auction system will launch in 2009. Read More...
View articleNew owners of Candystand.com to put marketing muscle behind 11-year-old Wrigley property. Read More...
View articleStartup aims to serve ads for small to medium-sized advertisers in local markets. Read More...
View articleAvenue A | Razorfish promotes three trio; Glam Media promotes Scott Schiller, an IAB founder, and Epic Advertising names general manager for Europe bu...
View articleTips for developing a well-defined system to remove inactive subscribers. Read More...
View articleHow the social Web enforces truth in advertising. Read More
View articleAs privacy concerns fuel debate in Washington, DC, companies are providing alternative methods of targeting that use non-personally identifiable infor...
View articleSearch marketing experts Mike Moran and Bill Hunt update their must-read guide to driving qualified traffic to your Web site. Read More...
View articleSocial causes will get an enhanced profile in social media under an initiative launched today by interactive agency Deep Focus and the Advertising Cou...
View articleThis sort of playing around won't help much with YouTube's little monetization problem, but gosh I like it Read More...
View articleWord is T-Mobile today will unveil its new mobile phone, called G1, that uses Google's operating system called Android. PC World mag speculates the ph...
View articleCompany says new tool is driving marketers to attribute a greater share of conversions to vertical sites, ad networks, and other non-search channels. ...
View articleGoogle and T-Mobile pair up to release Android in October with developers ready for market. Read More...
View articleFive ways the two firms say they are working together. Read More...
View articleA recent flurry of Russian acquisitions by major digital ad players suggests that the Eastern-European ad market is booming. Read More...
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