Experts offer hints on how to take the plunge. Read More...
View articleMicrosoft plans to increase transparency in keyword and media auctions. Will Google follow? Read More...
View articleConfession is good for the soul. Even better is eliminating design sins from your site for better results. Read More...
View articleMarketers need to think about an ad model that will actually move online video forward -- and that isn't the pre-roll. Read More...
View articleThe biggest problem facing online publishing/broadcasting is who gets paid the bulk of the money that consumers pay for online content. Read More...
View articleMicrosoft has enlisted Jerry Seinfeld to star in a new series of ads targeting Apple's hyper-successful "Get A Mac" campaign? But...Seinfeld's a hardc...
View articleQuantcast expects Todd Teresi's knowledge of both advertising operations and publisher inventory management to inform product development and growth. ...
View articleMindComet's work to promote the Tabula Rasa game could take on greater meaning once it's launched into space on a Russian Soyuz spacecraft. Read More...
View articleA new study estimates the value of both disclosed and non-disclosed online ad industry acquisitions to be $20.5 billion. Read More...
View articleNew CEOs at MediaCom WorldWide and WebTrends; hires at Quattro Wireless; Rodale chooses Coremetrics. Read More...
View articleSizing up Undertone Networks, Tremor Media, Burst Media, and AOL's Platform-A. First in a three-part series. Read More...
View articleThere are 262 million U.S. mobile subscribers, and next year 54 percent of 8 to 12 year olds will have a mobile phone. But what does that mean ? Read ...
View articleWhat happens when organizations and people fail to keep pace with the times? Read More...
View articleThe industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online. Read Mor...
View articleNow that Google has officially rolled out its AdSense for feeds , ads for women seeking men pop up on my feeds Read More...
View articleThe Wall Street Journal today has an interview with Federal Trade Commissioner Jon Leibowitz regarding the agency's investigation into marketing to ki...
View articleindependent agency specializing in reaching the U.S. Hispanic market strives to execute on good ideas first, and directing its work towards Hispanics ...
View articleA new study shows consumers who view ads on local media sites are more likely to respond than those who view ads on virtual yellow pages, portals or c...
View articleGatorade considered search engine marketing from the start of a recent campaign, while Kellogg's worked directly with Yahoo on a search effort. Read M...
View articleStarcom MediaVest creates new position for Swinland, IMC2 scores Grey man; Responsys grabs Everett-Church Read More...
View articleThe behavioral targeting news we get lately is mostly lawsuits, acquisitions, name changes, and investigations. Is a stable partner base too much to a...
View articleGoogle Insights for Search puts a dent in the keyword analytics industry. Read More...
View articleGoogle analytics evangelist Avinash Kaushik gave a unique reason for supporting Barack Obama for United States president Read More...
View articleGoogle rolled out new features today for Website Optimizer , a tool that helps digital marketers and others test and improve the performance of Web pa...
View articleAnyone attending the Search Engine Strategies conference in San Jose, CA, couldn't help but notice the long line of people waiting to get Bryan Eisenb...
View articleThis morning I got an e-mail newsletter from Bed Bath & Beyond titled "Products for Independent Living by Moen." The contents were a bit unexpected Re...
View articleYesterday's Search Engine Strategies session on universal and blended search provided search engine marketers with updates on newer features offered b...
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