Taking Offline, Online Marketing on the Road
Media

Taking Offline, Online Marketing on the Road

18y Anna Maria Virzi

Taking Offline, Online Marketing on the Road

Lori Raimondo, VP of marketing for New York City's Times Square Alliance, will make a cross-country road trip to promote a cause Read More...

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Levi's Unbuttons Online
Media

Levi's Unbuttons Online

18y Enid Burns

Levi's Unbuttons Online

Up-and-coming artists and celebs reveal unique content to promote Levi's 501 jeans in a global campaign. Read More...

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To Zoom Binocular Sales, Pentax Rolls Online Video
Media

To Zoom Binocular Sales, Pentax Rolls Online Video

18y Fred Aun

To Zoom Binocular Sales, Pentax Rolls Online Video

When it comes to buying binoculars, nothing really compares to picking up and trying a pair. But online videos can come close. Read More...

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Execs & Accounts: AKQA, Innovyx, Double Fusion
Media

Execs & Accounts: AKQA, Innovyx, Double Fusion

18y Enid Burns

Execs & Accounts: AKQA, Innovyx, Double Fusion

AKQA names new CFO, Omnicom's Innovyx Promotes from within, Double Fusion hires and promotes Read More...

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Seven Ways to Advertise on Facebook
Media

Seven Ways to Advertise on Facebook

18y Harry Gold

Seven Ways to Advertise on Facebook

A media planner's guide to paid advertising opportunities on the social media network. Read More...

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Video's Great, But Having a Strategy is Better
Media

Video's Great, But Having a Strategy is Better

18y Andreas Roell

Video's Great, But Having a Strategy is Better

What do you what your digital ad campaign to accomplish? Read More...

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Advertisers, Publishers Ponder Future of Mobile Ad Networks
Media

Advertisers, Publishers Ponder Future of Mobile Ad Networks

18y Enid Burns

Advertisers, Publishers Ponder Future of Mobile Ad...

Is further consolidation or specialization in store for mobile ad networks? Read More...

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Publisher Study Finds Some IAB Video Units Excel
Media

Publisher Study Finds Some IAB Video Units Excel

18y Enid Burns

Publisher Study Finds Some IAB Video Units Excel

Certain recommended video ad units appear to offer high engagement and click-throughs. Read More...

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Top 50 Advertisers by Media Value in June 2008
Media

Top 50 Advertisers by Media Value in June 2008

18y rumo

Top 50 Advertisers by Media Value in June 2008

Rankings of the top 50 Internet advertisers by media value in June 2008. Read More...

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Execs & Accounts: Univision, Steve Berkowitz, ThisNext
Media

Execs & Accounts: Univision, Steve Berkowitz, ThisNext

18y Enid Burns

Execs & Accounts: Univision, Steve Berkowitz, This...

Univision signed with HipCricket for mobile marketing to the Hispanic market; ThisNext named a new CEO. Read More...

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E-Mail the Future
Email

E-Mail the Future

18y Jeanniey Mullen

E-Mail the Future

E-mail messages to futureme.org show some shocking trends in messaging. What can e-mail marketers learn from these letters? Read More...

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Top 10 Resources for Search Engine Optimizers
Search

Top 10 Resources for Search Engine Optimizers

18y Julie Batten

Top 10 Resources for Search Engine Optimizers

Where beginners can go to learn from the pros. Read More...

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Consumers Define the Olympics Online
Media

Consumers Define the Olympics Online

18y Kevin Carney

Consumers Define the Olympics Online

Why brands must allocate media budgets to themed-content offerings. Read More...

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The $1 Billion Babies
Marketing

The $1 Billion Babies

18y Sean Carton

The $1 Billion Babies

Two popular tech toys stand to bring major shifts in marketing's future. Here's how. Read More...

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ClickZ's on the Move
Media

ClickZ's on the Move

18y Anna Maria Virzi

ClickZ's on the Move

ClickZ's editorial team is moving to a new office in Manhattan's financial district Read More...

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Media Companies, YouTube Play Nice
Media

Media Companies, YouTube Play Nice

18y Anna Maria Virzi

Media Companies, YouTube Play Nice

It's the digital equivalent of making lemonade out of lemons. CBS, Universal Music, and other media companies are viewing pirated material on YouTube ...

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Facebook, Others Sued Over Ad Targeting Program
Media

Facebook, Others Sued Over Ad Targeting Program

18y Anna Maria Virzi

Facebook, Others Sued Over Ad Targeting Program

Facebook and at least seven advertisers are being sued for an unpopular ad targeting program Read More...

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Yahoo's Fire Eagle Could Be Ad Platform
Media

Yahoo's Fire Eagle Could Be Ad Platform

18y Enid Burns

Yahoo's Fire Eagle Could Be Ad Platform

The company's geo-location platform has clear implications for advertisers since ads can be targeted to user locations. Read More...

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U.K. Web Ad Spend Topped Mainstream Commercial TV in '07
Marketing

U.K. Web Ad Spend Topped Mainstream Commercial TV in '07

18y Jack Marshall

U.K. Web Ad Spend Topped Mainstream Commercial TV ...

Web ad spending represented 19 percent of total media revenues, with paid search accounting for the lion's share. Read More...

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Execs & Accounts: Publicis, Marchex, Local.com
Media

Execs & Accounts: Publicis, Marchex, Local.com

18y Enid Burns

Execs & Accounts: Publicis, Marchex, Local.com

Publicis promoted two on the UBS account, Marchex hired several to its senior level management team. Read More...

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The Gods of Olympus
Marketing

The Gods of Olympus

18y Rebecca Lieb

The Gods of Olympus

Why NBC's online Olympics policy is wrong for viewers. And for advertisers. Read More...

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Five Simple Tips for Lead-Generation Sites
Analytics

Five Simple Tips for Lead-Generation Sites

18y Bryan Eisenberg

Five Simple Tips for Lead-Generation Sites

How to test and optimize the lead-generation process. Read More...

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Translate What Your Tech Team's Talking About
Media

Translate What Your Tech Team's Talking About

18y Lee Huang

Translate What Your Tech Team's Talking About

Key technology concepts and terms for marketers to know when working with technologists. Read More...

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A Brand Catastrophe
Media

A Brand Catastrophe

18y Dorian Sweet

A Brand Catastrophe

What can NBC's Olympic video technology gaffe tell us about rich experiences? Read More...

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Analyzing the Perils of Government Regulation
Paid Search

Analyzing the Perils of Government Regulation

18y Kevin Lee

Analyzing the Perils of Government Regulation

Are marketers prepared for new laws and enforcement actions? Read More...

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Top 10 Search Terms in 10 Categories, July 2008
Media

Top 10 Search Terms in 10 Categories, July 2008

18y rumo

Top 10 Search Terms in 10 Categories, July 2008

This month's top 10 search terms in 10 categories by search volume. Read More...

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How One Local Marketer Gave Up on DIY SEO
Media

How One Local Marketer Gave Up on DIY SEO

18y Fred Aun

How One Local Marketer Gave Up on DIY SEO

Storage West Self Storage outsourced its local SEO, correcting bad data and improving the customer experience. Read More...

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