Podcasting conveys a sense of respect for customers by directly ceding control over when, where, and how they listen to a marketing message. A look at...
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View articleShortly after Microsoft bought aQuantive it quarantined the ad company's agency unit, Avenue A/Razorfish, in its own division with its own CEO Read Mo...
View articleYesterday, ads paid for by the Democratic National Committee and Barack Obama's campaign showed up on an array of local Clear Channel rock radio stati...
View articleAn online and offline tribute to a low-tech plastic toy aims to inspire passionate fans. Read More...
View articleReorg at Telemundo; Digitas's Engler to replace Boone; Six are promoted at 24/7 Real Media. Read More...
View articleSearch is poised to get bigger over the next year, while the most potentially valuable sites out there (think MySpace and Facebook) are built around g...
View articleWhile regional media continue to figure out how to better monetize the Web, they must find better ways to reach their buyers. Read More...
View articleShould a brand advertiser hire a rising Internet star or an established talent? Read More...
View articleThe parties and the two presidential hopefuls appear to be doing little to promote the Republican and Democratic National Conventions online. Read Mor...
View articleStill, EMarketer estimates video ad spending on NBCOlympics.com falls short of pre-games hype. Read More...
View articleThe mobile video ad firm's decision to pull out of the U.K. market suggests consumers and advertisers aren't taking to mobile video as rapidly as expe...
View articleMetacafe grants users superpowers this week: video-edit and mash up scenes from season two. Read More...
View articleGroupM makes Allan CEO of MediaCom; Coke man moves to Phorm; Brightcove scores video deal with Number 10. Read More...
View articleTips for engaging e-mail recipients who open but never click. Read More...
View articleRules that exist for search advertising don't necessarily apply to other media. Here's why. Read More...
View articleLeverage the trend of increased realism in video games to make sure your brand is accessible and engaging. Read More...
View articleRating and reputation systems, tagging, and folksonomy data arrangements are taking search into a new era. Read More...
View articleindependent agency specializing in reaching the U.S. Hispanic market strives to execute on good ideas first, and directing its work towards Hispanics ...
View articleI haven't talked much about the digital TV transition , which will happen to television receiving signals over the airwaves in February 2009 and cable...
View articleVerizon and Google may be close to a search deal for the carrier's wireless customers, reports the Wall Street Journal Read More...
View articleAdidas, Betty Crocker, and the new DreamWorks Pictures comedy Tropic Thunder are among the first advertisers to try Facebook's new engagement ads. Rea...
View articleAn IDC report says online ad spending continues to grow, though at a slower rate, despite economic adversity. Read More...
View articleA search marketing discussion about optimizing Web pages for mobile devices raises questions about the .mobi domain's future. Read More...
View articleAbout.com picks Minishak to head Eastern sales; Gorilla Nation reps BestofMedia sites Read More...
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